Pledges to Replace Water | Coca-Cola Company

Added on - 16 Sep 2019

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THE COCA-COLA COMPANY PLEDGES TO REPLACE THE WATER IT USES IN ITS BEVERAGES AND THEIRPRODUCTIONMulti-year Partnership Announced with WWF to Conserve and Protect Freshwater ResourcesBEIJING, June 5, 2007- TheCoca-ColaCompany(TCCC)todaypledgedto leadits globalbeverageoperations,includingthoseof its franchisebottlers,to replacethewaterit usesin its beveragesandtheirproduction.TheCompanywillfocusits actionsin threecoreareas:1) reducingthewaterusedtoproduceits beverages,2) recyclingwaterusedforbeveragemanufacturingprocesses,and3)replenishingwaterin communitiesandnature.Thepledgewasannouncedat theannualmeetingof WWFin Beijing,wheretheCompanylaunchedamulti-yearpartnershipwithWWFto conserveandprotectfreshwaterresources.This$20million(US)commitmentfromTheCoca-ColaCompanyto WWFwillbe usedto helpconservesevenof theworld'smostimportantfreshwaterriverbasins,supportmoreefficientwatermanagementin its operationsandglobalsupplychain,andreducetheCompany'scarbonfootprint."We are focusing on water because this is where The Coca-Cola Company can have a real and positiveimpact,"saidE. NevilleIsdell,ChairmanandCEOof TheCoca-ColaCompany."Our goal is to replaceevery drop of water we use in our beverages and their production. For us, that means reducing theamount of water used to produce our beverages, recycling water used for manufacturing processes so itcan be returned safely to the environment, and replenishing water in communities and nature throughlocally relevant projects.""The Coca-Cola Company is answering the call to help solve the global freshwater crisis through this boldpartnership,"saidJamesLeape,DirectorGeneralof WWFInternational. "The Company is stepping into anew and uncharted territory, and we look forward to working together to meet the bold commitmentsthey have made to water stewardship."In 2006,TheCoca-ColaCompanyandits franchisedbottlersusedapproximately290billionlitersofwaterforbeverageproduction.Of thatamount,approximately114billionliterswerecontainedin theCompany'sbroadportfolioof beveragessoldin marketsaroundtheworld,andanother176billionliterswereusedin beveragemanufacturingprocessessuchas rinsing,cleaning,heatingandcooling.TheCompany'spledgeto replacethewaterit useshasthreecorecomponents:reduce,recycleandreplenish.Reduce:The Coca-Cola Company will set specific water efficiency targets for global operations by2008 to be the most efficient user of water within peer companies.Thesetargetswillbuildon improvementsalreadymadeby TheCoca-ColaCompanyandits bottlersin water-useefficiencyoverthepastfiveyears,a periodwheretotalwaterusehasdecreasedby 5.6%whilesalesvolumehasincreasedby 14.6%.In thatsameperiod,waterefficiencyimproved18.6%.Recycle:The Company will align its entire global system in returning all water that it uses formanufacturing processes to the environment at a level that supports aquatic life andagriculture by the end of 2010.Whilewateris treatedcurrentlyto complywithlocalregulationsandstandards,theCompanyhaswastewatertreatmentstandardsthataremorestringentthanapplicablestandardsin manypartsof theworld.Nearly85 percentofCompanyandindependentbottlingoperationsarealignedwiththeCompany'shigherstandards,andtheCompanypledgedto align100%of its entireglobalsystem.Replenish:The Company will expand support of healthy watersheds and sustainable communities tobalance the water used in its finished beverages.Engagementwillincludea widerangeoflocallyrelevantinitiatives,suchas watershedprotection,communitywateraccess,rainwater
harvesting,reforestationandagriculturalwateruseefficiency.Numerousprojectsarealreadyunderway:theCompanyhascommunityandwatershedprogramsin 40 countriesfocusedon educationandawareness,productivewateruse,watershedmanagementandwatersupply,sanitationandhygiene;theCompanyhassome300rainwaterharvestingstructuresthroughoutits globaloperations;and,lastweek,in Brazil,TheCoca-ColaCompanyandFEMSAannounceda partnershipwithSOSMataAtlanticato reforestoverthreemilliontreeson 3,000hectaresof Atlanticrainforest.Unlikecarbon,theconceptof balancingwateruseis notwelldefined,andWWF,TheCoca-ColaCompany,andits bottlingpartnerswillworktogetherto measuretheimpactof theseactivitieson wateravailability.In recognitionof theimpactson waterresourcesfromthe"embedded"waterin agriculturalcommoditiesandpackaging,WWFandTCCCwillworktogetherto encourageefficientwaterusein theCompany'ssupplychain,beginningwithsugarcane.WorkwithWWF'sBetterSugarInitiativehasalreadydemonstratedtheCompany'scommitmentto stewardits supplychain'suseof water.Measurabletargetswillbe setforimprovementsof wateruse,in time,withits agriculturalpartners."Society is just beginning to understand the world's water challenges,"continuedIsdell,"No singlecompany or organization has all of the answers or holds ultimate responsibility, but we all can do ourpart to conserve and protect water resources. Our Company will need time and cooperation from ourbottlers, our suppliers and our conservation partners to accomplish the goal of replacing the water weuse. We will be open about our progress and engage others to better understand what it takes."WWF PartnershipTCCCandWWFhavebeenworkingtogetherforseveralyearson a numberof pilotprojectsto conservewater,addresswaterefficiencyin theCompany'soperationsandprotectspecies.Thepartnersareexpandingtheirworktogetherto achievemeaningfulandlarge-scaleresults.Thepartnershipwillfocuson measurablyconservingsevenof theworld'smostcriticalfreshwaterriverbasins:China'sYangtze;SoutheastAsia'sMekong;theRioGrande/RioBravoof SouthwestUnitedStatesandMexico;theriversandstreamsof theSoutheasternUnitedStates;thewaterbasinsof theMesoamericanCaribbeanReef;theEastAfricabasinof LakeMalawi;andEurope'sDanubeRiver.Theseriverbasins(alsoknowas watersheds)spanmorethan20 countriesin NorthAmerica,Europe,AfricaandAsiaandwerechosenbecauseof theirbiologicaldistinctiveness,an opportunityformeaningfulconservationgains,andpotentialto advanceissuesof resourceprotection."Thewatercrisisis as importantas climatechange,"saidCarterRoberts,Presidentof WWF-US."Thousands of people die each day from polluted water. Freshwater species are more at risk ofextinction. These conditions will only get worse with climate change. The Coca-Cola Company'scommitment to water neutrality is a first. We need more companies to step up and make similarcommitments if we are going to reverse these current trends."WithWWFas a partner,TheCoca-ColaCompanyalsowillworkto furtherimproveupontheefficientuseof waterin its manufacturingsystem'soperations.Teamsof expertsfromTheCoca-ColaCompanyandWWFwillcollaborateon innovativewaysto helpCoca-Colabe evenmoreefficientin its useofwater.Alsorecognizingtheimpactsof climatechangeon thewatercycle,WWFandTCCCwillworktogetheron climateprotection.WWFandTCCCexpertshavealreadyleda seriesof energyandclimateprotectionworkshopsformanyof theCompany'sbottlingpartners.Targetswillbe setforclimate-relatedemissionreductionsin thenextyear."Freshwater resources are under growing stress around the world,"saidJeffSeabright,VicePresident,EnvironmentandWaterResources,TheCoca-ColaCompany. "This partnership will leverage the best ofboth organizations to make a real and positive impact on one of the greatest sustainability challengeswe face."
TheCoca-ColaCompany'senvironmentalprotectionefforts- 1) globalwaterstewardship,2) packagedesign,recoveryandreuse,and3) energyandclimateprotection- addresstheareasthataremostimportantto its businessandarewheretheCompanycanmakethegreatestimpact.About The Coca-Cola Company.The Coca-ColaCompanyis theworld'slargestbeveragecompany.AlongwithCoca-Cola®,recognizedas theworld'smostvaluablebrand,theCompanymarketsfourof theworld'stopfivenonalcoholicsparklingbeveragebrands,includingDietCoke®,Fanta®andSprite®,andawiderangeof otherbeverages,includingdietandlightbeverages,waters,juicesandjuicedrinks,teas,coffees,energyandsportsdrinks.Throughtheworld'slargestbeveragedistributionsystem,consumersin morethan200countriesenjoytheCompany'sbeveragesat a rateexceeding1.4billionservingseachday.FormoreinformationaboutTheCoca-ColaCompany,pleasevisitourwebsiteatwww.thecoca-colacompany.com.About WWF.Formorethan45 years,WWFhasbeenprotectingthefutureof nature.As a globalconservationorganization,WWFis oneof theworld'slargestworkingin 100countries.It is supportedby1.2millionmembersin theUnitedStatesandcloseto 5 millionaroundtheworld.WWF'suniquewayofworkingcombinesglobalreachwitha foundationin science,involvesactionat everylevelfromlocaltoglobal,andensuresthedeliveryof innovativesolutionsthatmeettheneedsof bothpeopleandnature.Formoreinformation,visithttp://www.worldwildlife.org/._____________________________________________________________________________________Coca-Cola Micro Enterprise Development Program:Creating Opportunities in theMarketplaceTheWorldBankestimatesthatin 2004,Indonesiasaw24 percentof its workforcelosetheirjobs,bringingthenumberof underor unemployedto nearly43 millionpeople.In themidstof a weakeconomy,fewnewjobopportunitiesandaccessto onlyinformalsourcesof capital,manyIndonesiansaretryingto sustaintheirfamiliesthroughmicro-enterprisesbutcanpayanywherebetween30 and50percentintereston informalloans.Andwhilemicro-enterprisescanhelpto liftfamiliesoutof poverty,fewsucceedin thelong-term.Coca-ColaBottlingIndonesiahascreateda sustainableMicroEnterpriseDevelopment(MED)Programtomeettheneedsof poorfamilieswhoseexistingmicrobusinessesarestrugglingto growdueto limitedcapacity.Pilotedin CikarangBarat,WestJava,thisprogramis uniquein its partnershipandcapacity-buildingapproach.Borrowers,whoaccessloanswithmonthlyservicechargesof 2.5percent,areplacedintoself-helpgroupsthatmeetweekly.Thesemeetingsarefacilitatedby localprofessionalbusinessleaders,whomentorthegroupandofferpracticalfinancialadviceandspecialistknowledge.Thegroupsandmeetingssupportentrepreneursto bettermanagetheirbusinessesandprovidevocationaltrainingon topicssuchas householdbudgeting,microenterprisemanagementandfinancialandcreditmanagement.Eachprogrampartnerplaysan importantrole:AkitaBankservesas thefinancialinstitution;Coca-ColaBottlingIndonesiaguaranteestheloans;a numberof its seniorexecutivesareactiveon thesteeringcommittee,advisingandoverseeingtheprogram;whileits employeesareinvolvedinprogrammonitoring;YayasanBinaSwadaya,an NGOspecializingin communityempowerment,is responsibleforimplementingtheprogram;andIndonesiaBusinessLinks,a non-for-profitfoundation,servesas theindependentprogramevaluator.Withtherightloanrepaymentformula,theMicroEnterpriseDevelopmentProgramhasbecomeself-sufficientin lessthatoneyear.A permanentcommunity-drivenservicecenterhasnowbeensetup toprovideadditionalsupport.In lessthantwoyears,95 percentof theparticipatingentrepreneurshaverepaidtheirloansandarebuildingtheirbusinessandgrowingtheirsavings- perhapsforthefirsttimeintheirlives.
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