IMC Strategy of Coca-Cola 5 Target audience 5 Targeting the youths 6 Sports Events: Attracting males 6 Pubs and Clu
Added on 2020-03-07
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Running head: INTEGRATED MARKETING COMMUNICATIONSIntegrated Marketing CommunicationsName of the StudentName of the UniversityAuthor Note
1INTEGRATED MARKETING COMMUNICATIONSTable of ContentsExecutive Summary.........................................................................................................................3Introduction......................................................................................................................................3Findings and discussion...................................................................................................................4Theoretical communication model..............................................................................................4Analysis and evaluation...................................................................................................................5IMC strategy of Coca-Cola..........................................................................................................5Target audience........................................................................................................................5Targeting the youths................................................................................................................6Sports events: Attracting males...............................................................................................6Pubs and Clubs: Attracting young adults.................................................................................7Advertising on TV and Cinema: Attracting large audience....................................................7Press advertising: Targeting the elder people..........................................................................7Other strategies........................................................................................................................8Recommendations............................................................................................................................8Sports...........................................................................................................................................8Sales promotions..........................................................................................................................9Online promotions.......................................................................................................................9Conclusion.....................................................................................................................................10Bibliography..................................................................................................................................11
3INTEGRATED MARKETING COMMUNICATIONSExecutive SummaryIt is seen that the Coca-Cola Company is not doing well in the Australian market due toits failure in the communication strategies. The company needs to develop a goodcommunication plan so that it can attract the customers in the market. The communicationstrategy will consist of the communication model along with the strategies that needs to be takenup by the company so that it can be successful in the Australian market. The recommendationshave been provided, which will help the company in attracting the potential customers in a bettermanner.Introduction The Integrated Marketing Communication (IMC) plays a crucial role in communicatingthe message of the brand to a larger group of audience. This communication pattern helps inimplementing the necessary elements, which will help in communicating the message in an easymanner. This method of communication helps in developing the awareness of the brand at alower cost, as it helps in communicating with the customers directly. The use of IMC not onlyhelps in spreading awareness of the brand among the customers but also helps in developing trustwith the customers. It is one of the best tools that help in saving time, as the company has a widerange of options that help them in connecting with the customers easily [ CITATION Bel14 \l1033 ]. The Coca-Cola Company that is present in Australia uses the strategies that are present inIMC in an efficient manner, which has helped them in increasing the awareness of the brandamong the customers. It is seen that the company targets its audience in a proper manner, which
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