Pricing and Branding Strategies for Gillette MACH3


Added on  2019-09-21

2 Pages412 Words188 ViewsType: 188
The company that has been selected for analysis is Gillette. The product line picked is MACH3. There are five variants within the MACH3 Product Line of the company. The details of these product variants are given in the table below:MACH 3 Turbo RazorMACH3 Sensitive Disposable RazorMACH3 Sensitive Power RazorMACH3 Signature Edition RazorMACH3 Smooth ShavePrice ($)10.999.89-18.4911.9936.999.89Razor TypeNADisposableNARefillableDisposableBlade QualityNA2/53/52/52/5Number of BladesNA3NA33Power FunctionNANoNANoNoPivoting HeadNAAdvancedNAAdvancedAdvancedPrimary Shave NeedNAFace ShavingNAFace ShavingFace ShavingPrecision TrimmerNANoNANoNoLubricationNA2/53/52/52/5Irritation Fighting FeaturesNA2/52/52/52/5Source: Gillette MACH3 (2016)As the Chief Marketing Officer of the company, I would prefer to say that the pricing of the products are good considering the brand name. The Gillette brand is preferred by the consumers and that is the reason this company can play on premium pricing of the products. In some of the products such as Refillable ones, namely, MACH3 signature edition, the main revenue generator is the extra blades customers want to buy (Okonkwo, 2016).The pricing of the current products can be reduced which might help in penetrating the market further in comparison to the competitors (Mas & Ng’weno, 2010). However, it might impact the brand value of the company as the premium image of these products might get impacted.
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