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Competitive Strategy Analysis: Woolworths & Ford

   

Added on  2020-02-24

8 Pages1393 Words79 Views
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Running Head: Competitive Strategy Competitive Strategy
Competitive Strategy Analysis: Woolworths & Ford_1

Competitive Strategy 1ContentsWoolworths Limited....................................................................................................................................1Ford Motor Company..................................................................................................................................3References...................................................................................................................................................6
Competitive Strategy Analysis: Woolworths & Ford_2

Competitive Strategy 2Woolworths LimitedWoolworths is an Australia based super market retail chain store. The company also servesliquor and other merchandise to the customers. In terms of revenue, Woolworths is the secondlargest company in Australia to earn revenue of AS$59 billion. The company was originated inthe year 1924 by Percy Christmas, Stanley Chatterton, Cecil Scott Waine, George Creed andErnest Williams. The company holds its headquarter in NSW Australia (Wahyuni 2010). The purpose of selecting Woolworths for the competitive analysis is that the company hasefficiently flourished its market in different sectors of the company. Also the company managedto adopt the best practice of management from the competitors and strategically used it in itsbusiness to gain the market capitalization. Further the strategies of the company are discussedbelow: The basic goal of implementation of a business strategy is to increase the sales of the companyalong with expanding customer base. The company enjoys the 80% market capitalization inAustralia by forming strategically co-operation with Coles (duopoly). Thus, due to which thecompany became one of the fastest growing company of Australia (Fernie, and Sparks 2014). On analyzing the strategy used by the company is that, Woolworths evaluated the marketconditions and then made changes in their product accordingly. Further the company analyzedthe following four questions:Where do we compete: under this analysis the company evaluated the market conditionand industry analysis of the product. The company the company efficiently analyzed themarket which gave them the information that no other company is currently prevailing in
Competitive Strategy Analysis: Woolworths & Ford_3

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