Literature Review on Online Usage, Infotainment and Technology Problems in Kenya

Running head: LITERATURE REVIEW
Literature Review
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1LITERATURE REVIEW
Table of Contents
Literature Review............................................................................................................................4
The concept of online usage amongst customers in Kenya.............................................................4
The concept of infotainment in Kenya............................................................................................5
Problems of technology usage in Kenya.........................................................................................6

2LITERATURE REVIEW
Literature Review
The concept of online usage amongst customers in Kenya
It has to be accepted that with the rise in the digital implications and advancements, the
customers around the world have started employing the digital advancements in their everyday
functioning (Gao, &Bai, 2014). According to the opinion of these authors, the usage as well as
the acceptance of internet based facilities have eased the process of business transactions. The
article written by these authors is titled as “A unified perspective on the factors influencing
consumer acceptance of internet of things technology”. The article presents the research
problem that relates to the fact that there are certain factors that determines the pattern as well as
acceptance of the technological implications in the various transactions. In addition to this, the
article also focusses on the opinions as well as trends oftechnologicalacceptance that were traced
amongst the 368 Chinese consumers. Therefore, it can be said that the data that is collected is
chiefly based on the collection of primary data. Further, it is also seen that the study is also based
on the research hypothesis that consumer acceptance and behavior might or might not be related
to the usage of the technological advancements of internet of things (Gao&Bai, 2014). A closer
look at the research employed by the authors will reveal that prevalent social influences can
affect the consumer behavior regarding the acceptance of internet of things. Therefore, it can be
interpreted that the factor of social forces tend to shape the consumer behavior. The need of the
hour is to adopt strategies to understand the social condition. This can assist ‘Viusasa’in
incorporating changes to develop the customer usage. The major strength of this study is that it
encompasses a comprehensive analysis of the data. One of the weakness of this article is that it
has based its findings upon the limited method of survey and limited survey sample.