The concept of The Golden Circle

GOLDEN CIRCLE
TECHNIQUE
Name of the Student
Name of the University
Author Note

ABOUT THE CONCEPT
 The concept of the Golden Circle was discovered
by a person by the name of Simon Sanek
 In the view of Sanek, the purchase of a product or
a service depends on why it has been created
and the purpose that it serves more than what it
is that the product actually entails (Straker &
Nusem, 2019).
 In this assignment, I am going to reflect on the
Golden Circle Story Telling Technique, with myself
being a University student whose personal
thinking process is fairly free from complications.

GOLDEN CIRCLE
TECHNIQUE