MEDA 260 - Exploring Creativity: Golden Circle Reflection

This assignment is a reflection on the Golden Circle Technique, a concept introduced by Simon Sinek, focusing on the 'Why,' 'How,' and 'What' of decision-making, particularly in the context of purchasing products or services. The student, as a university student, explores how the Golden Circle influe...Read More

GOLDEN CIRCLE
TECHNIQUE
Name of the Student
Name of the University
Author Note

ABOUT THE CONCEPT
 The concept of the Golden Circle was discovered
by a person by the name of Simon Sanek
 In the view of Sanek, the purchase of a product or
a service depends on why it has been created
and the purpose that it serves more than what it
is that the product actually entails (Straker &
Nusem, 2019).
 In this assignment, I am going to reflect on the
Golden Circle Story Telling Technique, with myself
being a University student whose personal
thinking process is fairly free from complications.

GOLDEN CIRCLE
TECHNIQUE

APPLICATION OF GOLDEN
CIRCLE TECHNIQUE
 I can use the Golden circle technique
when setting out to purchase a product
or a service.
 The first important aspect of the Golden
Circle technique is Why (Straker &
Nusem, 2019).
 Why do we buy a product or service ?
When I personally make a purchase, I
first ask myself why am I going to buy
it? what purpose is it going to serve me
if I do? Etc.

APPLICATION OF GOLDEN
CIRCLE TECHNIQUE
 The second important aspect of the
Golden circle technique is HOW
(Straker & Nusem, 2019).
 When I buy a product or service, I have
to ask myself HOW I it is that I am going
to procure it and how it is that the
product or the service is going to serve
me or benefit me (Ng & Chung, 2019).

APPLICATION OF GOLDEN
CIRCLE TECHNIQUE
 The third and final aspect of the Golden
Circle technique is What (Straker &
Nusem, 2019).
 When I set out to buy a product or a
service, I have to ask myself, what is it
that I am buying? It is really worth
buying? The details of the product or
service that I am about to avail is
something I have to consider

CONCLUSION
 I believe that the Golden Circle
technique is something that we should
all apply when setting out to buy a
product or when looking to avail a
service.
 The Golden Circle technique can truly
help us understand the real motive
behind making a purchase, and to
assess the benefits of owning a
particular product or service

REFERENCES
 Ng, K. Y., & Chung, E. C. (2019).
Engineering Fair: Going Beyond the
Classroom. In Engineering Grand
Challenges in Scholar Programs (pp. 45-
54). Springer, Singapore.
 Straker, K., & Nusem, E. (2019).
Designing value propositions: An
exploration and extension of Sinek’s
‘Golden Circle’model. Journal of Design,
Business & Society, 5(1), 59-76.