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The Contemporary Hospitality Industry Copy Assignment

   

Added on  2021-01-01

8 Pages2045 Words105 Views
THE CONTEMPORARYHOSPITALITY INDUSTRY

Table of ContentsINTRODUCTION...........................................................................................................................1LO 3.................................................................................................................................................1P6. Macro environmental factor that affect the development of Premier Inn Hotel...................1P7. SWOT analysis of Premier Inn Hotel and its impact on decision making process..............3LO 4.................................................................................................................................................4P8. Current and potential trends in the hospitality industry........................................................4Conclusion.......................................................................................................................................5REFERENCES................................................................................................................................1

INTRODUCTIONHospitality industry is one of the most flourishing industries in the world. The hospitalityindustry include various businesses like; hotels, restaurants, bars and clubs, contract catering, etc.the study will be based on Premier Inn Hotel which is UK's largest and fastest growing hotelchain that established in 1987 with more than 700 hotels and 50,000 rooms. This report willevaluate external and internal environmental factor that affect growth of premier inn and itsdecision making process as well as it will determine current and potential trend in the hospitalityindustry and it will appraise the ability to implicate the trends in the hotel.LO 3P6. Macro environmental factor that affect the development of Premier Inn HotelMacro environmental factors exist in the economy as whole (Pestle Analysis, 2018). Itincludes; political, economical, social, environmental, legal and technological factors that affectorganisation's day to day operations, decisions and development of the Premier Inn Hotel in thehospitality industry. (Source: PESTLE Analysis, 2018)PoliticalPremier Inn Hotel is an international hotel chain and exist in various country, variousgovernment policies of different countries or region and political changes can affect the1Illustration 1: PESTLE Analysis Model

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