The Contemporary Hospitality Industry- Assignment
Added on 2020-12-18
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CHI PROJECT FORMThis sheet must be submitted with your project. Failure to complete, sign and submit this form along with yourwork will result in a delay in marking your work. Marking can only be proceed provided the evidence of yourdeclaration of originality of your work attached to your coursework. Unit Number and Title: Unit 1 - The Contemporary Hospitality Industry - CHIProject Title: CHI PortfolioSubmission Format: PortfolioLO1 – LO2 Magazine ArticleLO3 – LO4 Presentation and speaker notes‘Plagiarism’ is presenting somebody else’s work as your own. It includes copying information directlyfrom the Web or books without referencing the material; submitting joint coursework as an individualeffort; copying another student’s coursework; stealing coursework from another student and submitting itas your own work. Learner Declaration By submitting this form and signing below, I declare that:I am the author of this project and that any assistance I received in its preparation is fullydisclosed and acknowledged in this projectI also certify that this project was prepared by me specifically for this courseI certify that I have taken all reasonable precautions to make sure that my work has notbeen copied by other studentsI confirm that I have understood the College’s regulations on plagiarismI confirm that research resources are fully acknowledged
Signature: ............................................. Date: ....................................Project Brief and Guidance:PART 1IntroductionHospitality sector deals with a variety of people in their daily operations who visits a placefor their personal or professional purpose. It includes a wide range of services such as includesevent planning, transportation, lodging, travelling and tourism. The present report is based onTravelodge hotels which is a hotel chain having headquarter at England, United Kingdom. Thefirm is employing more than 11,000 employees in their over 520+ hotels in UK, Ireland, Spain.This report will discuss the different type of business, operational and functional departmentsalong with the contribution of hospitality sector in local, national and international economies.Further, This report will also discuss the operational roles and skills required for these roles.Lastly, PESTLE and SWOT analysis along with the implications of current and potential trends inhospitality sector.1.A list or chart showing different industry sectors with the type of establishments ineach, including tourism organisations that are linked to the Hospitality sector.Hospitality industry plays a major role in any country which provides the services to thevisitors from other countries. The growth and success of hospitality business depends upon thesatisfaction of consumers. There are various type of businesses in hospitality sector as discussedbelow:Lodging Accommodation: This sector includes hotels, resorts, campgrounds etc. whichprovides accommodation and food services to the customers (What Are The 4 Segments Of TheHospitality Industry, 2018). These hotels needs to provide the quality and efficient services to thecustomers for their comfort. Hospitality sector is trying to improve the accommodation servicesprovided by the lodging accommodation business.Food and Beverage: This segment deals in restaurant and catering services provided tothe customers. There are various categories in this as discussed below:Quick Service Establishment: In this, quick services provided to customers such as
drinks, meals and snacks with few employees. Catering Businesses: It provides food and beverages services to the customers for specialoccasion such as wedding, birthday parties etc.Full Service Restaurants: These provides the full meals to customers such as main course,meals and drinks. People visits these business and receive the ordered food on table.Travel and Tourism: This sector deals in providing airlines, cruise ships, trains and crewmembers for service to customers. This sector is very necessary for the growth of hospitalityindustry as it provides the visitor which stays in the hotels for which the hospitality industryworks (Boella and Goss-Turner, 2013).Entertainment: It is also necessary for a great experience of the customers while stayingat a new place. Some experience are discussed below:Marinas: In this, Yacht is provided to customers for party purpose in which games, danceand enjoying took place.Sports and Gaming- These includes pools, Casinos and other activities which arenecessary for fun..Cruise: In this, people travel in the oceans for sailing under the blue sky.Nightclubs: In these, people go for having dance, drinks and other fun activities forspending quality time with friends.Hospitality sector provides a wide range of products and services such as lodging, suites,resorts, banking, online booking, reservation, internet, laundry etc. which are required by thevisitors based on the experience they wants to get.2.Size of the industry and its impact and contribution to the UK EconomyHospitality industry is growing at a rapid pace which is currently contributing 10% in theGDP of world. Hospitality sector is growing globally and promoting the growth in the variouscultural environment. It is expanding their services at international, national and regional levels.This industry includes various sub sectors in which restaurant and travel sector plays a major role.It was recorded that 700 million tourists travels to UK with an annual growth of 4.9%. Hospitalitysector is providing around 10% employment in the UK which is approx. 2.5 million people(Brotherton, 2012). Because of the hospitality industry, firms such as McDonald’s, Pizza Hut,Burger King has already launched their stores and outlets to the places which are famous amongthe visitors and this is contributing in the development of economy of a nation. Also due to theincreased opportunities in employment and economy, the living standard of the people alsoimproving which is a positive impact. According to the British Hospitality Association, there aremore than 500,000 employees who are currently working in the hospitality sector of UK.
Hospitality companies are using franchising and licensing agreements for expandinginternationally which provides the growth opportunities at the international level (Khan, 2014).3.Give an example of licencing or franchising for a business of your choice and analyseits contribution to the economic worth of the industry.Use of franchising and licensing agreements in influencing the global developmentFranchising: It is the process in which a firm or franchiser provides its products orservices, brand name to the franchisee for expanding the business operations. For example:Travelodge can use franchising for expanding their business operations. This can be done bycoming in agreement with another hospitality firm to provide the services in the name ofTravelodge.Licensing: It is the agreement between firms in which a firm provide the right to anotherfirm for using its intellectual property or produce a company's product to the licensee for royalty.Through this, Travelodge can share their resources and services with another firm in order toenhance the sales and profit of the firm.Franchising and licensing are useful for the firms in improving their sales and profitability.These options are supporting the hospitality firms in the global development as the firms needsless money and resources by using these two methods for expanding their business operations. 4.Three examples of products or services indicating their nature, whether tangible ornot.Tangible products and servicesFood: These are provided to the customers when they are staying in the hotel. Theseeradicate the hunger among the visitors so that they can travel without any issues. Rooms: These are provided to the customers so that they can take rest and sleepcomfortably due to the stress. The Travelodge is providing rooms equipped with AC, wifietc. so that customers can stay properly without any issues.Intangible products and servicesRoom services: In this, customers can order whatever they want from their rooms andmanagement will make sure that the requirements of the customers are fulfilled. The roomservice of Travelodge includes, dinner, breakfast and lunch in the room.Housekeeping service: These are essential for the Travelodge as they cleans the roomafter visitors leave their rooms as well as to prepare the rooms when new visitors arrive at
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