Contemporary Hospitality Industry

CONTEMPORARY
HOSPITALITY INDUSTRY

TABLE OF CONTENT
• Introduction
• PESTLE Analysis
• SWOT Analysis
• Impact of external factors on development of hospitality industry
• Current and potential trends
• Core competency to meet current trends
• Impact of external factor on current trends
• Conclusion
• References

INTRODUCTION
The hospitality industry attracts large number of tourists from all over the globe in order
to generate the revenue through foreign exchange thereby increasing the countries global
growth. The hospitality industry is highly competitive and explores different sectors that
serve different kind of foods and beverages as well as different accommodation services
as per the taste of the customer. The present report is the study on the Gonville hotel and
restaurant based in Cambridge, UK. The hotel is located in the opposite of Parker's piece a
heart of Cambridge and offers unique experiences to their guest such as live jazz, private
gardens, rental bicycle service, dog and pet friendly culture, electric vehicle charging
station, garden games etc.

PESTLE ANALYSIS
When the organisations are planning to expand their business into the new
geographical location the most important thing that they are required to
pay attention is to conduct proper research of the external environment of
the particular region to analyse the potential opportunities and trends. For
Gonville Hotel the Pestle analysis is a suitable frame work to understand
and gain the knowledge of external factors of the Asia before entering the
market. The different external factors are:

CONTINUE......
Political factors: There is the political certainty in the Asian countries which gives the
opportunity to hospitality industry to gain profit as there is also the democratic political
system in most the developing countries of Asia which is good for Gonville hotel to
operate in the Asia. But the there is the lack of market freedom in Asia.
Economic factors: The Asia is the biggest continent and has the most developing
countries with rapidly growing economy. Also the purchase and spending parity of people
in Asia is high that is good opportunity for Gonville hotel to gain profitability in the
market. But there is high global interest rate which makes difficult to renovate and
restructure.

CONTINUE.....
Social factors: there is huge difference in the culture and language that Gonville must
consider while promoting their products and service and also in Asian country their
increasing trend of vacations, holidays for which they choose home like accommodation
service. There is also the social class difference on basis of income.
Technological factors: there is growing increase of the technology within the hospitality
industry of Asia customers use website and mobile apps for booking. There is digital
payment methods used in hotels and restaurants even the there is technology used for
menu display. the Asian countries are technology advanced countries.