The Contemporary Hospitality Industry

This presentation discusses the internal and external factors that impact the hospitality industry, current and potential trends affecting the industry, and the influence of SWOT analysis in decision-making. It also explores the ability of Travelodge to develop products and services that meet current trends.

The
Contemporary
Hospitality
Industry

Table of Content
 Introduction
 The internal and external factors that impact the hospitality
industry
 The current and potential trends and developments affecting the
hospitality industry
 Conclusion

The internal and external factors that
impact the hospitality industry
 Political: These factors are those which focuses on all the
government interventions, rules and regulation and laws which
have been enforced and can influence the profitability and growth
of the business like hospitality industries in both the aspects. As
the rate of the VAT over the UK economy is stable from last 8
years so it is benefit to them whereas the tax rates over there keeps
on changing in a frequent manner.

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 Economical: the business of Hospitality industry can also be impacted
due to the rapid and frequent changes in the rate of inflation as it
increases the general price level of the products and services. The
hospitality industry established at UK may suffer more due to the
BREXIT affect.

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 Social: These are those which includes tradition, culture, norms
and ethics and customers taste and preferences which may have
great impact on the business of hospitality industry in both
positive and negative manner. Customers needs and expectation
may change any time or it can be said that it keeps on changing
over a period of time as per the situation avail in the market and
can shift to other industry which has negatively impacted the
business.

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Technological: It includes all those technological advance which can impact
the business of hospitality industry and its growth. as the competition in
the market is increasing rapidly the company like Travelodge must focus
on the use of advance technologies and should provide their customers
with some benefits regarding their visits.

SWOT analysis of a hospitality
organisation
SWOT analysis will enable the business in identifying all their internal
strength, weaknesses and all those opportunities and threats which are
prevailing in the market for the growth and success of the hospitality
industry.

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Strengths :The company is offering the prices which are easy affordable due
to which strong customer base can be maintained.
Weakness :As the company has a weak infrastructure as the rooms are not
well furnished and maintained so this can be a weakness for the business.

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Threats :Frequent change in the taste and preference of the customer can be a
threat for the business and can also affect the growth and the survival of the
firm.
Opportunities :The hospitality industry like Travelodge has the opportunity to
expand their business operation to various counties..

Influence of SWOT in decision-
making
Travelodge must focus on overcoming their weaknesses and threat as this can
lead to improper decision of the business. Them must take decision by
concerning the current trends and demands of the customers so that the
company can formulate the decision which are favourable to them and as
well as the customers needs can be satisfied within the period of time by
the quality of services which have been provided by the company.

Current and potential trends affecting
the hospitality industry in UK
There are number of current trends and potential trend which can come
about the hospitality industries so that the business can be enhanced
and the profit margin of the business can be increased. These trends
are as mentioned below :

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Current trend :
Internet services – these are the best quality of services which the
hospitality industry is providing to their customers as through this
the customer can easily identify about the quality of service the
company is providing they can also seeks the review and can give
feedback which help the business to overcome all those sectors
where they are lacking.

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Future trends
Direct Booking – In the Near future the company can focus on the
process of facilitating direct booking to their customer as this will
reduce their cost and expenditure of operating a business.

Ability of Travelodge to develop
products and services that will meet
current trends
By adopting the current trends in the market the company like
Travelodge must focus on several modifications.
Providing training and rewards – Arrangement of proper training
and development programmes must be done for their employees so
that it can be changes as per the changes which are prevailing in the
market

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Monitoring performance level of employees – For adopting the
better changes in the current trends the company like Travelodge
must focus on monitoring the performance of their employees on
each and every stage effectively.

Conclusion..
From the above talked about report, it has been
reasoned that friendliness association is
quickly developing over the world and a few
patterns are available in market.

THANK YOU