The Contemporary Hospitality Industry

THE CONTEMPORARY
HOSPITALITY INDUSTRY

Table of Content
 Introduction
 PESTEL analysis
 Evaluation of external factors
 SWOT analysis
 Current and Potential Trends
 Developing of new products and services
 External factors which impact on current and potential
trends
 Conclusion
 References

INTRODUCTION
 Hospitality industry is one of the fastest
growing industries as people want get increases
day by day to enjoy hospitality services. This is
identified that there are many factors that
impact on hospitality industry (Suess, Mody
and Guarracino, 2017). Due to macro
environmental factors, hospitality industry get
effected that's why it is very necessary for
hospitality organisations that they should find
out all external factors.

MAIN BODY
 Hospitality industry is facing many challenges
that come from external environment but it is
not necessary that external environment
factors get impacted only negative as it may be
become opportunity for hospitality
organisations (Sajjad, Jillani and Raziq, 2018).
That's why Hilton Hotel needs to analyse the
external environment with the help of PESTEL
analysis model.

PESTEL analysis
 It is the model that helps Hilton Hotel to
analyse the macro environmental factors
which impact on the development of
organisation. It consists of six important
factors that are political, environmental, social,
economical, technological and legal factors.