The Contemporary Hospitality Industry

This presentation discusses the operational, managerial, and legislative issues resulting from recent developments in the hospitality industry. It explores the strategic approach of Hilton hotel and the impact of predicted trends and developments. Recommendations and predictions for potential trends and developments are also provided.

The Contemporary Hospitality
Industry

Introduction
• Present study will discuss operational, managerial and legislative issue
from recent development in hospitality industry.
• Furthermore, study will explain prediction for development in this sector.

Company introduction
Vision:
• Vision of hotel is to satisfy its consumers by offering quality products
Mission
• Mission of the company is to attract new customers and enhance its sales volume.
Background
• Hilton hotel is conducting its operations across the world. It has wide network and has many consumers. It
operates its business in more than 570 locations and provides luxurious services to its guests.
Strategic approach
• It concentrates on improving its products and services so that needs of consumers can be satisfied. Hilton
hotel provides innovative luxurious products in order to retain clients in the firm for longer duration.

Operational, managerial and legislative issues resulting from
recent development
Operational issues
• Labor scarcity
• Cost suppression
• Increased completion
• Poor quality
• Dealy is service delievery

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Managerial issues
• High competition
• Green environment issue
• Emergence of technology

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Legislative issue
• It is another issue that impact on customers, employees, higher authorities
etc.
• Food act 2003 was the recent change in legislation. This has created
problem for hospitality industry because they have to now serving their
clients food as per the standards. Cleanness and providing hygiene food to
consumers has become necessary for hotels and restaurant.
• Changes in alcohol licensing laws are another issue results from recent
development.

Summarise Strategic operational issues
Cost suppression, High competition, changes in law are major issues
faced by Hilton hotel. Due to which it fails to run its business
smoothly.
This creates problem for the firm and entity has to develop new
strategies so that it can resolve its operational issues.

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Current image of hospitality industry
• Current hospitality industry is working well and is able to meet with
expectation of consumers effectively. In such condition it is essential for
them to understand each other well. Proper communication and help
hospitality industry in understanding needs of consumers and providing
them quality services as per their requirements.

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Cont.
• Online media plays significant role in this respect.
• Facebook, Twitter is social networking sites which can help hotels and
others firms in making effective communication with customers.

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Cont.
• Safety and security is another major element of industry which has become
necessary point for travelers. They think to go to such place where they are
safe and secure. Increasing robberies, terrorism activities have affected
business of hospitality industry.
• Hospitality industry is facing high competition now-a-days. In such
condition it is very difficult for firms to retain its skilled employees in
workplace for longer duration..

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Impact analysis of predicted trends and developments
• Marketing and technological advancement are most effective trend and
development. In the modern competitive era companies have to offer unique
products and services to consumers which can satisfy their needs.
• It is only possible when firm’s adopt latest advanced technologies. This will help in
attracting more consumers and fulfill their requirements.
• Apart from this, marketing is the key concept which can support in promoting
brands well. Without both these development hospitality industry can not meet with
its objectives.

Audit -Analysis and Evaluation
Operational theories
1. Operational management is the most important of Hilton hotel, this
helps in meeting with organizational goal of company.
2. Six sigma is the main operational theory which helps the firm in
identifying issues and making proper action so that it issue can be
resolved.
3. Quality control is another theory that support in improving quality of
production so that company can meet with needs of clients
4. Just in time technique is another theory which supports in improving
operational efficiency of business.

Issues affect company
• Operational issue impact of working of Hilton hotel to great extent.
• In case of sudden changes in law create problem for the firm
because in such condition it fails to meet its objective.

Board of directors
Review
From the above study it is analysed that competition is high in the
hospitality industry and sometimes it offers poor quality food to its
consumes.
Delay in service delivery is another operational issue in the business.

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Conclusion
• From the above study it can be concluded that implementation of social media and use of
advance technologies can be beneficial for hospitality industry.
• This can boost its business and can help firm in sustaining in market for longer duration.
• From the above study it can be concluded that poor quality and delay in services are two
major operational issue in the hospitality industry.
• Sig sigma is the great approach that can support in improving quality and delay time of the
firm.

Recommendation
• Hilton hotel should train its staff members so that they get to know
about standards and provide quality products to costumers.
• There should be development of customer service department who
give immediate response to issue of the consumers.

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Predictions for potential trends and developments in hospitality
industry
Predictions for trends and development in hospitality industry are as
following:
• Customer service
• Technological advancement
• Food and beverage management
• Extra green and eco-accommodation

References
Mowforth, M. and Munt, I., 2015. Tourism and sustainability: Development,
globalisation and new tourism in the third world. Routledge.
Horner, S. and Swarbrooke, J., 2016. Consumer behaviour in tourism.
Routledge.
Schegg, R. and Stangl, B., 2017. Information and Communication
Technologies in Tourism 2017.