Contemporary Hospitality Industry

CONTEMPORARY HOSPITALITY INDUSTRY

TABLE OF CONTENT
 Introduction
 PESTLE Analysis
 SWOT Analysis
 Evaluation of the impacts of external factors
 Current and potential trends
 Develop products and services
 External factors impact on current and potential trends
 Conclusion
 Refrences

INTRODUCTION
 It has analyzed that hospitality industry undertaking
Rapid growth and people are getting attracted through
travel and tourism.
 This presentation is going to analyze the factors on
Intercontinental hotel group. It describes their macro
environment factors and conduct a SWOT analysis with
will examine the internal capacity of organization.
 Also there will be evaluation of the impact of current and
potential trends which affect the hospitality industry

PESTLE ANALYSIS
 It is the best tool to analyses the macro or says outside factors that has
indirect impact on organization growth and existence. This helps in forming
strategies in a better way

POLITICAL FACTORS
 These factors involve political control over organisation policies in regards with tax, duties
and foreign trade.
 Hotel IHG group has affected through impact of Brexit due to having restrictions on
involving staff from EU and levied taxation.

ECONOMIC FACTORS
 It consist influence of economic condition through
demand and supply, interest rates, liquidity and money
flow in economy
 IHG hotel has positive impact as they contribute evenly in
UK economy by supplying demands and needs of
customers.