Contemporary Hospitality Industry

This presentation discusses the contemporary hospitality industry, focusing on the impact of external factors on hotel development. It explores the assessment of PESTLE analysis, SWOT analysis, and the implications of recent and potential trends in the hotel sector. The presentation also highlights the ability of the hotel business to fulfill these trends.

Contemporary Hospitality
Industry

Table of contents
■ Introduction
■ Assessment of PESTLE analysis which affects enhancement of hotel
■ SWOT analysis of hotel
■ Impact of external aspects on development of hotel
■ Implication of recent and potential trends in hotel sector
■ Ability of hotel business for fulfilling recent trends
■ Impact on recent and potential trends and development in hotel sector
■ Conclusion
■ References

Introduction
Hospitality sector is considered to be one of major
revenue builder for hotel business in terms of
development of economy. Hospitality sector is
considered to be difficult independent factor which
could be deal in providing effective services to
customers by understanding their needs. As this
presentation is based on contemporary hospitality
industry of garden Court Hotel that provides
luxurious services to customers by offering
accommodation for discerning business travellers
along with various customers.

Assessment of PESTLE analysis which affects enhancement of hotel
It is very much essential for hotel
business to carry out external
environmental analysis so that
various strategies could be
designed according to that in
terms of dealing with factors. In
relation to garden Court Hotel
PESTEL analysis of Hotel are as
follows:

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Political factor:
It is considered to be a framework which
consists of focusing of various laws in terms of
giving political stability in hotel business. As
hotel business provide political stability due to
carrying out impact of Brexit which becomes
very competitive in terms of expanding business
practices in various parts of Asia.

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Economic factor:
It is said to be factors in terms of economic
trade policies for carrying out inflation and deflation
rate which could be caused because of pandemic
situation along with performing out various flexible
rates in order to carry higher amount of taxes in
economy of United Kingdom which could impact on
generating business activities in various parts of global
world.

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Social factor:
As social factor in garden Court Hotel
carries a social component which could be able
to analyse different attitudes, belief along with
tastes and preferences of customers. It becomes
important for hotel to determine these factors
for fulfilling requirements of customers for
maintaining their marketplace.

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Technological factor:
As technological aspects are considered to be
more effective in terms of software for building up
services. So garden Court Hotel is using various
technological equipment advancement for performing
out their services in an easier manner by using
artificial intelligence in their management system for
preventing their privacy.

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Legal factor:
As legal factor consists of various rules as well as
legislation that are imposed by government of different places
for expanding their business practices in Asia. As for expanding
business practices in different parts of countries along with Asia
market it is necessary for garden Court Hotel to follow their
rules in terms of legislation which are made by Asian
government.

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Environmental factor:
As environmental factor basically consists
of various environmental aspects that deals in
waste management along with using of resources
that do not cause harm to environment by having a
smart move. As garden Court Hotel is using waste
management in terms of encouraging
environmental friendly surroundings in their
ambiance for their customers.

SWOT analysis of hotel
SWOT elevation of garden Court Hotel are as follows:

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Strength:
As garden Court Hotel is having a
strength of rising their global presence in
United Kingdom as well as performing their
business operations in various effective
markets by providing out their
accommodation services with various
facilities.

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Weakness:
Garden Court Hotel has a weakness of
carrying out their business activities on
constant basis because of covid-19 situation
which needs to be difficult for or hotel in
relation to to connecting with them for
increasing their sales.

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Opportunity:
As garden Court Hotel could grab a large
opportunity for launching their business practices
as well as expanding their operations into market of
Asia so that the revenues could be generated by
providing franchising as well as using affective
accommodation services.

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Threats:
Garden Court Hotel is having a
threat of high competition in hospitality
market in context to rivalry of
competitors in hospitality market.

Impact of external aspects on development of hotel
External factors basically generate a large impact on development of hotel in various terms. As in
relation with garden Court Hotel impact of external aspect on development of Hotel are as follows:
■ There is a constant change in relation to taste and preferences of customers for providing their
effective stay service.
■ Business activities are generally affected because of intense and high competition.
■ There is different technological equipment which are used in order to deal with competition
along with providing services to customers.
■ There are various legislations as well as rules for performing out business operations in different
countries along with carrying out practices in market of Asia.

Implication of recent and potential trends in hotel sector
Political trend
Implementing artificial intelligence: As
garden Court Hotel is maintaining their focus on
giving a potential trend in relation of using
artificial intelligence technological advancement
in their business activities so that they could be
capable to provide efficient services to their
customers for meeting their needs.

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Recent trend
Social media engagement: As garden
Court Hotel is focusing on using social media
for generating more customer base in order to
interact with other customers so that they could
be able to build their wide reach along with
provide services related to Hotel bookings.

Ability of hotel business for fulfilling recent trends
Ability of garden Court Hotel: As capability of hotel is to carry out larger
range of employees in relation to having different culture along with business
motives for deciding business travellers as well as customers of different
religion of employees so that they could be capable to understand their mind-
sets of customers so that they could be able to fulfill their requirement in terms
of giving them effective services with various experience in an affordable way.

Impact on recent and potential trends and
development in hotel sector
Impact on recent trend
Engagement in relation of social media: As
it is a social factor which built impact on recent
trends by having usage of social media websites like
Instagram and Facebook for generating large
customer base in order to deal with pandemic
situation for generating sales by promoting hotel
operations advertisement.

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Impact on potential trend
Implementation of artificial intelligence:
As this external technological factor generally
benefits in generating a large impact on potential
trend by implementing technological advancement
of using artificial intelligence for performing out
operations in order to solve various issues of
customers.

Conclusion
It has been concluded from above report that there are various frameworks in terms
of recent along with potential trends which could be capable to create and built and
impact on hotel that is analysed by carrying out different analysis such as SWOT and
PESTLE for providing a valuable knowledge of needs which are being changed along
with customer requirements in order to fulfil their requirements with different
strategies.

References
■ ALAWAQLEH, Q.A., 2021. The Effect of Internal Control on Employee
Performance of Small and Medium-Sized Enterprises in Jordan: The Role of
Accounting Information System. The Journal of Asian Finance, Economics and
Business .8 (3). pp.855-863.
■ Grobbelaar, W., Verma, A. and Shukla, V.K., 2021, January. Analyzing Human
Robotic Interaction in the Food Industry. In Journal of Physics: Conference
Series (Vol. 1714, No. 1, p. 012032). IOP Publishing.
■ Hu, B. and Han, S., 2021. Distributive justice: Investigating the impact of resource
focus and resource valence. Journal of Business and Psychology .36 (2). pp.225-
252.

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