Contemporary Hospitality Industry

Contemporary Hospitality
Industry

Table of contents
■ Introduction
■ Assessment of PESTLE analysis which affects enhancement of hotel
■ SWOT analysis of hotel
■ Impact of external aspects on development of hotel
■ Implication of recent and potential trends in hotel sector
■ Ability of hotel business for fulfilling recent trends
■ Impact on recent and potential trends and development in hotel sector
■ Conclusion
■ References

Introduction
Hospitality sector is considered to be one of major
revenue builder for hotel business in terms of
development of economy. Hospitality sector is
considered to be difficult independent factor which
could be deal in providing effective services to
customers by understanding their needs. As this
presentation is based on contemporary hospitality
industry of garden Court Hotel that provides
luxurious services to customers by offering
accommodation for discerning business travellers
along with various customers.

Assessment of PESTLE analysis which affects enhancement of hotel
It is very much essential for hotel
business to carry out external
environmental analysis so that
various strategies could be
designed according to that in
terms of dealing with factors. In
relation to garden Court Hotel
PESTEL analysis of Hotel are as
follows:

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Political factor:
It is considered to be a framework which
consists of focusing of various laws in terms of
giving political stability in hotel business. As
hotel business provide political stability due to
carrying out impact of Brexit which becomes
very competitive in terms of expanding
business practices in various parts of Asia.

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Economic factor:
It is said to be factors in terms of economic trade
policies for carrying out inflation and deflation rate
which could be caused because of pandemic situation
along with performing out various flexible rates in
order to carry higher amount of taxes in economy of
United Kingdom which could impact on generating
business activities in various parts of global world.