This presentation explores the factors affecting tourism behavior, models of motivation, and recent patterns and trends in the travel and tourism industry. It discusses the geographical, cultural, and social factors that influence customer behavior, as well as the Dann's Tourism Motivation Model, Plog's Motivational Model, and Goeldner and Ritchie Model. It also highlights the recent and emerging patterns and trends in tourism, such as B-Leisure and traveling technologies. Additionally, it examines the popularity of global destinations based on the Butler model of tourism development.