The Contemporary Travel and Tourism Industry

CONTEMPORARY
TRAVEL AND
TOURISM
INDUSTRY

Table of contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1. Discussion of Key Milestones in Development of Travel and Tourism Industry............1
P2. Identification of Different Elements of Travel and Tourism Industry.............................3
TASK 2............................................................................................................................................4
P3. Determining all the different factors that affects tourism behaviour...............................4
P4. Explaining models of motivation and how they influence the consumer decision making
process....................................................................................................................................5
TASK 3............................................................................................................................................6
P5. Identifying recent and emerging patterns and trends in the international travel and tourism
industry...................................................................................................................................6
TASK 4............................................................................................................................................8
P6. Examining the factors affecting the popularity of a range of global destinations............8
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Travel and tourism is one of the biggest source of income and supporter of the economy around
the globe. Travel and tourism is a very important and huge part of hospitality sector and services.
Travel refers to the movement of individuals from one location to another in order to explore the
beauty and monuments of different locations. Individuals who are travelling are known as tourist
and this industry is known as tourism industry (Fürsich, 2019). Travel and tourism also refers to
the combination of all the activities which are undertaken by the people for visiting different
destinations in order to enjoy the leisure, adventure and spirituality of the particular place.
Tourism industry is one of the highly changing and dynamic service industry which is very
trendy as the increasing accessibility and digitalization. The report is divided into two parts
where first part is a briefing paper is developed for highlighting the keys historical
developments in the travel and tourism industry along with identifying various factors associated
with travel and tourism industry and interrelated with it. The second part of the report is
developed for Titan travel, which is a part of Saga group and is one of the most preferred and
popular tourism organisation in the UK. This part of the report focuses on the recent imaging
patterns and trends in international travel and tourism industry along with examining various
factors which are affecting the popularity of a range of destinations around the globe.
TASK 1
P1. Discussion of Key Milestones in Development of Travel and Tourism Industry
The world tour organisation (UNWTO), is a specialised agency of United Nations and the
leading international organisation in the field of travel and tourism. the world tour organisation
serves as a global form for tourism policy issue and instrumentation. It is one of the major
organisation playing a very vital role in promoting the development of responsible sustainable
and universally accessible tourism and travel industry. The world tour organisation pays
particular attention to the interest of developing countries by increasing the implementation of
global code of ethics for tourism and travel. There are several milestones which came into the
way of development of travel and tourism industry from early 90’s till now. In next section these
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key milestones according to the period are discussed and elaborated. The world travel and
tourism council indicates and states that tourism is one of the main industry in the world creating
more than 10% of the global economic outputs and where is job opportunities for local and
international individuals.
Before 1945
In ancient times and at the end of 16th century people living in agricultural era and communities.
They were stationary seldomly moving song local area to rural communities (Zhou, 2019). Then
at the time of industrial revolution in 18th century in urban factory development scenario only is
it an elite class enjoyed the travel and leisure and the workers but not able to afford these
services. Right to 1950 tourism was an industry which was inconsistent and fluctuating all the
different elements of 8 used to work separately from one another as that time international trade
and next business practices very low. All these different element of travel and tourism industry
such as accommodating unit and travel agents used to work independently.
1945-1979
From the year 1945 the main growth of travel and tourism industry and its development started.
Mill in the UK from the mid 1950’s the development of tour operators started changing their
characteristics by moving to vo integrated business practices rather than individual business
activities. For instance hotels that is accommodation provided started providing more services to
customers rather than just providing accommodation that is simply a room and bed. Hotel started
to develop range of services such as food shopping arcades and many more for increasing the
spend of guest within the land of the hotel complex.
1980 to current period
Once travel and tourism industry started developing and by the time of 1980 there is different
types of airline services but established serving full travel arrangements and packages to people
for their holidays. Other transports also started such as renting cars, Private charters and many
more. But in 1990 tourism industry specially of UK and Europe was affected due to development
of big companies. But in the result of air travel other travelling services improved and evolved
rapidly (Bento, 2019).
Future
The tourism business is huge help to the global economy development in the current and in
future. The increasing international trade and understanding between different countries
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