The Contemporary Travel and Tourism Industry

The Contemporary
Travel and Tourism
Industry

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
1. Number of different factors affecting tourism behaviour........................................................1
2. Models of motivation and their impacts upon the way in which consumers make decisions. 1
3. Identification of recent and emerging patters and trends in the international travel and
tourism industry...........................................................................................................................2
4. Examination of the factors affecting the popularity of a range of global destinations............2
CONCLUSION................................................................................................................................2
REFERENCES................................................................................................................................4

INTRODUCTION
Travel and tourism industry is related to the delivery of different types of services such as
car rentals, hotels, railways, travel insurance etc. to the customers (Camilleri, 2018). The main
goals of all the companies operating business under this sector is to make sure that all the
requirements of clients get fulfilled. This project is based upon critical evaluation of link
between the key drivers of tourism behaviour and the popularity of different tourism destinations
and experiences.
MAIN BODY
1. Number of different factors affecting tourism behaviour
There are various types of factors which may leave impact upon tourism behaviour
(Factors affecting tourism behaviour, 2019). Description of all of them is as follows:
Geographical factors: It is one of the main factor which affecting behaviour of tourism
as tourists consider them to make a decision regarding visiting a place. Examples of it are
climate condition, facilities, amenities of destination, advertising etc.
Tourism destination: It is considered as the major element which can help to alter the
behaviour of tourists. If a place where all the basis amenities such as water, clean environment,
electricity etc. are available then it will result in positive behaviour of tourists.
Social factors: This factor includes social network of an individual which affect the
tourism behaviour. If the network is wide then it will result in positive manner other wise
negative results may also provided by it.
Education of tourist: It is a factor which is mainly dependent upon education level of
tourists if it is high then it will result in positive behaviour. Lack of knowledge about a
destination may lead towards negative behaviour.
2. Models of motivation and their impacts upon the way in which consumers make decisions
One of the common model of motivation is Maslow's Needs hierarchy model. There are
five different elements of it. First one which is physiological needs is required to be focused by
travel and tourism industry to make sure that the destination which is visited by clients is able to
fulfil their basic need such as food, water etc. The second element is safety in which the travel
companies should analyse that the city visited by their client is safe (Moutinho and Vargas-
Sanchez, 2018). Third component is social needs and belonging which is mainly focused with
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