The Contemporary Travel and Tourism Industry

CONTEMPORARY
TRAVEL AND
TOURISM
INDUSTRY

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1. Discussion of Key Milestones in Development of Travel and Tourism Industry................3
P2. Identification of Different Elements of Travel and Tourism Industry .................................5
TASK 2............................................................................................................................................6
P3. Determining all the different factors that affects tourism behaviour....................................6
P4. Explaining models of motivation and how they influence the consumer decision making
process.........................................................................................................................................7
TASK 3..........................................................................................................................................10
P5. Identifying recent and emerging patterns and trends in the international travel and tourism
industry......................................................................................................................................10
TASK 4..........................................................................................................................................14
P6. Examining the factors affecting the popularity of a range of global destinations..............14
CONCLUSION..............................................................................................................................15
REFERENCES..............................................................................................................................16

INTRODUCTION
Travel and tourism is one of the biggest source of income and supporter of the economy
around the globe. Travel and tourism is a very important and huge part of hospitality sector and
services. Travel refers to the movement of individuals from one location to another in order to
explore the beauty and monuments of different locations. Individuals who are travelling are
known as tourist and this industry is known as tourism industry (Fürsich, 2019). Travel and
tourism also refers to the combination of all the activities which are undertaken by the people for
visiting different destinations in order to enjoy the leisure, adventure and spirituality of the
particular place. Tourism industry is one of the highly changing and dynamic service industry
which is very trendy as the increasing accessibility and digitalization. The report is divided into
two parts where first part is a briefing paper is developed for highlighting the keys historical
developments in the travel and tourism industry along with identifying various factors associated
with travel and tourism industry and interrelated with it. The second part of the report is
developed for Titan travel, which is a part of Saga group and is one of the most preferred and
popular tourism organisation in the UK. This part of the report focuses on the recent imaging
patterns and trends in international travel and tourism industry along with examining various
factors which are affecting the popularity of a range of destinations around the globe.
TASK 1
P1. Discussion of Key Milestones in Development of Travel and Tourism Industry
The world tour organisation (UNWTO), is a specialised agency of United Nations and the
leading international organisation in the field of travel and tourism. the world tour organisation
serves as a global form for tourism policy issue and instrumentation. It is one of the major
organisation playing a very vital role in promoting the development of responsible sustainable
and universally accessible tourism and travel industry. The world tour organisation pays
particular attention to the interest of developing countries by increasing the implementation of
global code of ethics for tourism and travel. There are several milestones which came into the
way of development of travel and tourism industry from early 90’s till now. In next section these
key milestones according to the period are discussed and elaborated. The world travel and
tourism council indicates and states that tourism is one of the main industry in the world creating
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