Contemporary Travel and Tourism Report

This report examines the contemporary travel and tourism industry, exploring key milestones, factors influencing tourism behavior, and models of motivation. It analyzes current trends and patterns in travel organization, including last-minute bookings, solo female travel, and the growing importance of local experiences. The report also examines factors affecting the popularity of global destinations, such as environment, cultural significance, and socio-economic factors.

THE CONTEMPORARY
TRAVEL AND TOURISM

Contents
INTRODUCTION...........................................................................................................................3
LO1 Article......................................................................................................................................3
P3. Factors affecting tourism behaviour......................................................................................6
P4. Model of motivation and their influence on consumer decision making..............................7
P5. Currents trends and patterns in travel and tourism organization...........................................8
P6. Factors affecting the popularity of range of global destination.............................................9
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Tourism industry can be defined as the set of industries that is engaged in giving the
infrastructure, products and services and make possible travelling for different purposes and
travelling to places of leisure and business interests. Presentation will highlight factors affecting
tourism behaviour. It will present model of motivation and there influence on consumer decision
making. There are many factors that impact on buying decision of consumers. All these
motivational factors will be highlighted in this presentation
LO1 Article
The Contemporary Travel and Tourism
Key milestones in the development of travel
and tourism industry
The key milestones in the development of
travel and tourism industry in UK that has
shaped the tourism industry are following:
Holiday camps- The travel and tourism sector
in UK between the year 1945- 1960 has
introduced the holiday camps with the pay act.
It has been a milestone in the tourism industry
as the demand for packaged holidays in the
country has been increased. The travel and
tourism sector provides the luxurious packages
to the travellers travelling with them. They are
engaged in providing them with high quality
service and products. They ensure that the
travellers do not face any type of trouble
during travelling.
Different elements of the travel and tourism
industry
The main elements of the travel and tourism
industry can include the following. It helps in
making the consumer experience better. These
are following:
Accommodation- The travel and tourism
industry is engaged in providing the
accommodation services to the travellers who
are travelling far off places. Titan Travel is
engaged in providing best type of
accommodation services to their consumers.
They are engaged in providing the high quality
accommodation services so that the customers
experienced is been enhanced. The company
has collaborated with various hotels from
seven star to deluxe in order to provide best
services to customers.
Attraction- It is considered as the most
important basic component of tourism. The
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Technological development- Development of
technology has been the milestone in the travel
and tourism sectors. Internet has shaped the
aspects of tourism industry. Technology has
made travelling the better experience for the
citizens of UK. Now a day the tourism
industries are making use of augmented and
virtual reality. Titan travel is making use of
this technique in content marketing so that the
consumer experience can be increased. For
example, the airline sector is also making use
of VR so that they can show the travellers the
cabin in advance. This has assisted them in
increasing the sale of tickets or ancillary
service sales. Use of internet has enhanced the
experience of consumer; travel industry
provides WI-FI connectivity to travellers. In
this the people get connected either to get
destination ideas, options regarding places to
visit and even they can share the experience
with other people on social media.
EU Directive on packaged holidays- In the
year 2018, the new European packaged travel
directive came into force. It was implemented
tourist attraction are the places which the
travellers wants to visits. They attract them and
make them learn about the new culture and
history. It increases their knowledge about the
certain place and destination. It makes a person
full with life and provide them inner peace.
Accessibility- It is other important element of
travel and tourism industry. Companies must
make sure that the travellers do not face and
have proper accessibility to visit the scenic
attractions. Also Titan Travel is engaged in
providing the best transportation service to the
tourist so that they can visit all type of
locations.
Amenities- Travel and tourism sector also
provides basic amenities to travellers who are
travelling with them. This has helped this
sector in growing and attracting more travellers
towards them. Basic amenities can include
services like providing taxi services, luxurious
taxi services for luxurious clients. Also they
provide food and other services to travellers.
This can help travellers in enhancing their
experience during travelling. Providing these
basic amenities help in increasing tourist in
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by European government to protect the rights
of European travellers when they are booking
the holiday packages. This directive is being
applied to both the tour operators of Europe
and the foreign parties that is been selling
products directly to the travellers of Europe.
The government has also focused on increasing
the quality of services provided by the tourism
industry. They lay emphasis on travelling,
accommodation, car and motor rental and other
travel services like excursions, guided tours or
museum visits.
Transport development- Development in
transportation services in travel and tourism
has assisted the company like Titan Travel to
meet out the needs and demands of consumers.
It has been the milestone for the industry and
has shaped the industry in better manner. There
has been constant development in air, rail and
road travel. Travel-tech sector includes using
big data to scan for competitive flight prices.
They have been Integrating technology with
hotels to improve operations and customer
service. Development in transport has also
increased the travellers and also income of
various countries has been increased because
of development in transportation services.
country which directly increase the gross
domestic and national income of particular
country. So travel and tourism industry has
made huge impact on development of country.
It has helped them in growing.
Ancillary services- Travel and tourism sector
also provides this type of services where this
sector is engage in giving service like online
booking of tickets, providing food and water
while travelling. Also they are involved in
providing safety to their travellers from theft,
robbery, murder. These initiatives by travel and
tourism sector has helped them in increasing
travellers and also has supported the industry
in enhancing experience of consumer. These
providing of services has assisted industry in
growing. Consumer by these services also like
travelling. It is one of the most important
service in travel and tourism sector.
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P3. Factors affecting tourism behaviour
Tourism behavior refers to the way in which tourist behave before, during and after the
travelling. Knowledge of the travelers, their attitude, experience can affect their travelling
decision. There are number of factors which affect the tourism behavior such as
Personal factor: Personal factor affect the tourism behavior. Before planning any tour with Titan
travel client must ensure some factor like the destination place, budget, package include etc.
Travelers are more concern about their health and before going to any tour they focus on the
food and beverage facility, the environment where they travel and facilities provided by the titan.
For example now the travellers prefer to visit the area near their location in order to avoid carbon
emission. The personality, lifestyle, language and religion also affect the tourism behaviour. The
lifestyle of travellers that what kind of tour they want affect their decision. Some people are
adventurous while some like to travel in historical or beautiful places. The way to live their life
affect their tourism behaviour. Consumer prefer to travel with those companies who provide
them better facilities for example Titan travel provide their client to free Wi-Fi, meals and safety
and security services.
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Impersonal factor: Before book a package with any travel company consumer check the reviews,
feedback from the different visitors and online sites. Income and expenditure of consumer affect
their decision. They check their budget and plan according to their income and expenditures.
Titan travel provide different tour plan to their consumer according to their budget and add or
subtract some facility to match the budget of travellers. Type of accommodation and reference
group are the important factor which influence the behaviour of travellers. Titan travel company
provides the best accommodation to their company and also provide the facility to compare their
services with other companies facilities.
Travelling factor : There are different travelling factor which influence the tourism behaviour for
example safety of travel, mode of transport and influence of travel planners. Titan travel provides
different mode of transport like travel through bus, train and plain according to the consumer
preferences. Some people are from high class society and want to maintain their lifestyle during
the travelling so they prefer air mode to travel. Travel planners use different promotional
strategies to attract the consumer or capture their attention. Titan travel use print media and
social media to promote their services and product. Titan attract consumer by offering some
additional facilities in their usual package.
Destination factor : Attraction and knowledge about destination are those factor which affect the
tourism behaviour of consumer. Adult travellers prefer adventurous places to travel. They enjoy
the adventurous activities, games and events. Ageing group prefer to travel in historical places.
Titan travel provides a proper guide to these group to help them during their travelling and
provide full knowledge about the places, their history to the travellers so they can more enjoy the
trip. Titan travel provide tailor made services to their customer to attract their attention which
ultimately influence the tourism behaviour.
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P4. Model of motivation and their influence on consumer decision making
Maslow's hierarchy of needs is a motivational theory in psychology comprising a five-tier model
of human needs, often depicted as hierarchical levels within a pyramid. Needs lower down in the
hierarchy must be satisfied before individuals can attend to needs higher up.
The two-factor theory states that there are certain factors in the workplace that cause job
satisfaction while a separate set of factors cause dissatisfaction, all of which act independently of
each other. It was developed by psychologist Frederick Herzberg.
The participation of consumer in different activities can affect their decision making process. It
attracts the consumer toward the Titan travel and influence their decision to choose Titan for
their travel and tour.
In relevance model company can use language, stories and analogies to encourage the consumer.
Titan travel can link the consumer with their previous experience with the same company or to
the another company. It influences the consumer decision if consumer have bad experience with
other travel agencies than they can choose the Titan travel and if they have good experience of
travel with Titan travel than this can also influence their decision.
Titan travel can increase the motivation of employee by gaining their confidence. They can
provide some incentives, monetary and non-monetary rewards to their employees to motivate
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them by increasing their confidence. A confident employee can successfully fulfil the needs of
consumer and more promptly explain the product and services of Titan travel.
Titan travel can provide feedback to their employees to improve their skills and knowledge and
appreciate their work. This also helps to increase the confidence of employee.
Employee served the customer in better way and provide them good services which attract the
attention of customer and influence them to purchase the product of Titan travel.
Satisfaction and motivational level are linked to each other. By applying new skills, knowledge
and by solve the problem they can earn the rewards and get feedback from the company.
Rewards and feedback increase the satisfaction of employee and encourage them to do different
task. Titan travel can offer different services to their customer like food and beverage,
accommodation, transportation, etc. It also offers worldwide destination to their customer.
Satisfied the customer by offering different services can influence their decisions. Satisfaction
provides internal motivation to the customer and employees. Customer chooses the plan
according to their previous experience and their decision are based on that experience. If
consumer are satisfied with its previous tour than they influence other person also to choose the
titan travel company for their travelling. Titan travel company provide health and safety, tailor
made services and lifestyle to satisfied the customer and to attract them towards the company.
P5. Currents trends and patterns in travel and tourism organization
There is a continuous growth in travel and tourism industry every year 4-5 %. According to the
various research it was predicted that by 2020 tourism industry will become the largest among all
other industry.
Last minute booking- nowadays the trend has increased of the last booking according to the
survey it was found that 39 % of people do last minute booking but it creates problem for the
tour operator to arrange the resources, staff etc., accordingly.
The organization can overcome this by proper marketing and local partnership
As now the use of internet is stabilized still the numbers for online purchasing and booking is
growing
Visiting new destination- travellers now like to visit new destination, they want to explore the
world. The travellers now prefer to go on trips with the help of tour operator or trip advisor for
the purpose of getting all the necessities available so that they can enjoy their trip. The demand
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for such type of trips is high from the people of age 18-30 years who want to travel alone explore
the world, and want to share their experiences with others. Titan travel has released a report in
which it has listed 25 touring destinations as the company want to increase its profile in travel
and tourism sector.
Travelers enjoy a local experience- Traveller are seen more interested in experiencing the local
experience like they want to eat the food which the locals eat, want to know more about their
culture, their way of living etc. The Titan travel provides various types of tours such as solo
travellers, the best sellers, Christmas holidays and many more. It also has history and culture tour
as one of the type which is designed for those who have keen interest in knowing the culture of
others.
Solo female travellers- Titan provides the service of solo travellers for those who want to travel
alone it welcomes a thousand of travellers every year. Each of the solo traveller has been
carefully put together and have been assisted through tour manager, local guides or cruise
directors (Li 2016.). Solo travellers are grouped such that they can meet likeminded people and
can built the friendship and share the experience. The trend of solo female travellers is also
increasing. Now the women want to travel alone. According to the study about 85% of women
plans for the destination with a beautiful scenery. The reason to travel alone is that they want to
design their own schedule.
The use of social media for marketing- Travelers are sharing their entire trip plan on the social
media which also attracts the other customer towards it. For example sharing post of tours by the
travellers as well as travelling agency increase the people interest. Titan travel use various
platforms such as Instagram, Facebook, Twitter and YouTube.
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P6. Factors affecting the popularity of range of global destination
Environment- The environment at the destination can also affect its popularity as people want to
travel in the places which is safe.(Jenkins 2015). Any undesired changes such as high wind,
drought, flash flood earthquakes volcanic eruption, tsunamis and extreme climate can affect the
tourism of the area. For example during the summers the climate of India is very warm so the
people avoid travelling in India and prefer to travel to the other countries with cold climate.
Cultural importance- The people want to travel to the places which have some cultural
significance they want to visit the destination which consist of monument, castles, forts, caves,
antique paintings and utensils, clothes, weapons and ornaments.
Religious importance- The places which have religious importance are likely to gain more
tourists. The season is on peak at these places during a particular time period in a year. For
example: Kashi, Mecca and Bethlehem
Satisfaction with travel experience- the prior experience of the customer also built the destination
loyalty. If the prior experience of the traveller is good than the traveller will prefer to visit the
destination again and also recommend it to the other.
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Budget – The budget is also one of the factors which affect the popularity of the destination. It
depends on person to person if the traveller wants to spend more in travelling and they have set
the destination in prior than they will prefer the trip with high budget.
Terrorism- People tend to visit the places which are safe for them. For example terrorist attack of
9/11 has a great impact on the tourism industry. Which has caused decline in US domestic travel
spending despite of the domestic trips.
Socio-economic factors- there are various socio-economic factors such as accommodation,
amenities, accessibility and ancillary service. The tourist places should be accessible by various
modes of transport such as air, water, road. Water as a mode of transport is rarely selected unless
a traveller want to travel in a luxury cruise (Öz, 2015). The places should have the proper
accommodation facilities. The type of accommodation needed depend upon person to person.
Usually tourist prefer those areas where proper lodging facility is available at a reasonable rate. It
also depends upon how well the site is maintained for touring such as skipping, surfing, safari
adventure etc.
These are the factors which can affect the popularity of the destination, if there is any terrorist
attack than people will think twice to visit the destination similarly natural disaster, can also
make the destination spot less attractive to the travellers. These factors affect the behaviour of
the travellers (Cui 2016). Factors are the reason why people avoid going to the places either there
can be problem of budget or any other disastrous factors.
Cost of travel and recession- As a result of recession the prices of the services are going high and
people are not getting the money as they used to get. Which affects the spending behaviour of the
individual also.
CONCLUSION
From the above study it has been summarized that the various trends in tourism like solo
female traveller and many more has been followed by the company which has helped them in
gaining growth and competitive advantage.
There has been various milestones and development in the travel and tourism sector. Technology
advancement has helped the industry in making the consumer experience better. It has assisted
them in growing Technologies aid in improving the relationship with consumers and making
close contact with them. Use of email and social sites support organization in knowing more
about consumers and resolving their problems smoothly. Environment and culture are two major
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factor that influence the mind of travellers and they make changes in their travel planning if
atmosphere of location is not safe.
REFERENCES
Books and Journals
Aydin, G. and Karamehmet, B., 2017. Factors affecting health tourism and international health-
care facility choice. International Journal of Pharmaceutical and Healthcare Marketing.
11(1). pp.16-36.
Li, G., 2016. The nature of leisure travel demand. In Aviation and Tourism .(pp. 37-50).
Routledge.
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Jenkins, C.L., 2015. Tourism policy and planning for developing countries: some critical issues.
Tourism Recreation Research, 40(2).pp.144-156.
Öz, M., 2015. Social media utilization of tourists for travel-related purposes. International
Journal of Contemporary Hospitality Management. 27(5). pp.1003-1023.
Cui, F., Liu, Y., Chang, Y., Duan, J. and Li, J., 2016. An overview of tourism risk perception.
Natural Hazards. 82(1). pp.643-658.
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