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The Contemporary Travel & Tourism Industry Assignment

   

Added on  2020-12-10

16 Pages3617 Words478 Views
THE CONTEMPORARYTRAVEL AND TOURISM

ContentsINTRODUCTION...........................................................................................................................3LO1 Article......................................................................................................................................3P3. Factors affecting tourism behaviour......................................................................................6P4. Model of motivation and their influence on consumer decision making..............................7P5. Currents trends and patterns in travel and tourism organization...........................................8P6. Factors affecting the popularity of range of global destination.............................................9CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................12

INTRODUCTIONTourism industry can be defined as the set of industries that is engaged in giving theinfrastructure, products and services and make possible travelling for different purposes andtravelling to places of leisure and business interests. Presentation will highlight factors affectingtourism behaviour. It will present model of motivation and there influence on consumer decisionmaking. There are many factors that impact on buying decision of consumers. All thesemotivational factors will be highlighted in this presentationLO1 ArticleThe Contemporary Travel and TourismKey milestones in the development of traveland tourism industryThe key milestones in the development oftravel and tourism industry in UK that hasshaped the tourism industry are following:Holiday camps- The travel and tourism sectorin UK between the year 1945- 1960 hasintroduced the holiday camps with the pay act.It has been a milestone in the tourism industryas the demand for packaged holidays in thecountry has been increased. The travel andtourism sector provides the luxurious packagesto the travellers travelling with them. They areengaged in providing them with high qualityservice and products. They ensure that thetravellers do not face any type of troubleduring travelling.Different elements of the travel and tourismindustryThe main elements of the travel and tourismindustry can include the following. It helps inmaking the consumer experience better. Theseare following:Accommodation- The travel and tourismindustry is engaged in providing theaccommodation services to the travellers whoare travelling far off places. Titan Travel isengaged in providing best type ofaccommodation services to their consumers.They are engaged in providing the high qualityaccommodation services so that the customersexperienced is been enhanced. The companyhas collaborated with various hotels fromseven star to deluxe in order to provide bestservices to customers.Attraction-It is considered as the mostimportant basic component of tourism. The3

Technological development- Development oftechnology has been the milestone in the traveland tourism sectors. Internet has shaped theaspects of tourism industry. Technology hasmade travelling the better experience for thecitizens of UK. Now a day the tourismindustries are making use of augmented andvirtual reality. Titan travel is making use ofthis technique in content marketing so that theconsumer experience can be increased. Forexample, the airline sector is also making useof VR so that they can show the travellers thecabin in advance. This has assisted them inincreasing the sale of tickets or ancillaryservice sales. Use of internet has enhanced theexperience of consumer; travel industryprovides WI-FI connectivity to travellers. Inthis the people get connected either to getdestination ideas, options regarding places tovisit and even they can share the experiencewith other people on social media.EU Directive on packaged holidays- In theyear 2018, the new European packaged traveldirective came into force. It was implementedtourist attraction are the places which thetravellers wants to visits. They attract them andmake them learn about the new culture andhistory. It increases their knowledge about thecertain place and destination. It makes a personfull with life and providethem inner peace. Accessibility- It is other important element oftravel and tourism industry. Companies mustmake sure that the travellers do not face andhave proper accessibility to visit the scenicattractions. Also Titan Travel is engaged inproviding the best transportation service to thetourist so that they can visit all type oflocations.Amenities- Travel and tourism sector alsoprovides basic amenities to travellers who aretravelling with them. This has helped thissector in growing and attracting more travellerstowards them. Basic amenities can includeservices like providing taxi services, luxurioustaxi services for luxurious clients. Also theyprovide food and other services to travellers.This can help travellers in enhancing theirexperience during travelling. Providing thesebasic amenities help in increasing tourist in4

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