The Context of Business

The Context of
Business
Table of Contents
INTRODUCTION ..........................................................................................................................3
SWOT Analysis of bakery industry.................................................................................................3
Use of CSR by the business ............................................................................................................4
Innovation and creativity in business .............................................................................................5
CONCLUSION ..............................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Business is defined as an organisation engaged in industrial, commercial, professional
activity. Business can be for profit entities or it relates to NGO's that tends to operate for the
purpose to fulfill a charitable mission or further a social cause. The business that was selected in
this project is Bakery. In food processing sector it has great segment. This industry leads to give
chance to growth, job generation, innovation etc. Its name is Marshfield Bakery. In
CHIPPENHAM , UK it is located. It deals in food wholesalers industry. It is very important to
do marketing to increase sales. Marshfield adopt both online as well as offline method for
promotional purpose. Through making advertisement it tends to create awareness. In 13 January
2005 the organisation was incorporated. Around 16 years it serve their services. It has two active
secretaries and directors. It deals in various food items such as cakes, rusk, pastry, biscuits, etc.
The structure of the entity is that it is a private company. Their profit margin are tends to be
increase. The name of few of their competitor are Brace bakery, British bakeries, bakers oven,
chelsea bun house, Irwin's bakery, cooplands etc. It has around eighty two staff members in the
respective location. It generates $6.59 million revenues. Respective industry has wide business
that caters to audience weakness for tasty breads, sweet rolls, pies, cakes etc. In various different
part of the country bakery product are very much popular (Askar, 2021)
TASK
SWOT Analysis of bakery industry
STRENGTH WEAKNESS
 Marshfield bakery started speciality
cake house began to cover various
different type of items with same
desirable quality
 Buns , pastries, bread start their way
into counters because the demand of
consumers increase not they want some
new variety or flavours
 Effective promotional tool as well as
experience , skilled marketers are their
 The packaging issue are their weakness
There range of product is limited as
compare to their competitor.
 The design of the product are also not
so much attractive .
 As food package is less attractive to
customer (Hallam, 2021)