The Context of Business: SWOT Analysis, CSR, Marketing Mix, and Innovation by Selfridges

THE CONTEXT OF
BUSIENSS

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK...............................................................................................................................................3
SWOT Analysis...........................................................................................................................3
CSR of business...........................................................................................................................5
Marketing mix- 4P’s of business.................................................................................................5
Innovation and creativity by business..........................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8
Books and journals......................................................................................................................8

INTRODUCTION
Business operations are activities that business perform daily, such operations increase
the value of the organisation and helps to keep business running which will be helpful in earning
maximum profits. Business structure is the plan of activities which defines all activities which
will help in achieving the organisational goals (Bălău, 2015). Selfridges also known as
Selfridges and Co. is a chain of departmental stores which is operated by Canadian group
Selfridges. The company was founded by Harry Gordon Selfridges in 1908. It is a private limited
company which is operating in retail industry and at various locations which involves Oxford
Street London, Trafford center Trafford, Manchester Exchange sq., Manchester Bullring and
Birmingham. The organisational structure of Selfridges is focused on top to bottom which
ensures that all the activities are directed from top management and followed by the whole
organisation. The top competitors of Selfridges are Harrods, Brown Thomas, Harvey Nichols,
Fenwick, Saks Fifth Avenue and Bergdorf Goodman. Selfridges have faced 10% drop in the
operating profit due to the global pandemic in 2020 which has affected the whole industry.
Whereas, by offering online services the company increased their profit to 7% in 2021. This
report will define the CSR, SWOT analysis, marketing mix strategy and innovative approach
which is followed by the business.
TASK
SWOT Analysis
The SWOT Analysis of Selfridges is discussed below:
STRENGTHS
 Domestic market- By operating in
domestic market, it has helped
Selfridges to attract and retain
maximum number of customers
(Dreyer and et.al, 2017).
 High growth rate- By having high
growth rate, this has helped Selfridges
in gaining competitive advantage by
WEAKNESS
 Competitive market- Selfridges is
operating in highly competitive
business environment which creates a
barrier for the company in attracting
and retaining maximum number of
customers.
 Small business units- By operating
with small business units and limited