Pestle Analysis and Organizational Structure in Dyson

This document discusses the impact of Pestle analysis and organizational structure on Dyson. It explores the political, economic, social, and technological factors that directly affect the business. It also provides insights into the structure and functionality of Dyson's business.

The context of business
INTRODUCTION
An organizational structure is based on the system that mainly outline how different
activities are directed. In order to achieve significant goal and objective of
organization. It mainly including roles, rules and regulation, responsibilities. It also
determined that how information flows between different levels within
organization. The documentation will describe about the political, economic, social
and technological that will directly impact on the business.
Describe about the pestle analysis and how they will impact on the
Dyson.
A Pestle analysis is based on the framework or tool that mainly used to
control, monitor and analyse the macro environment factors. It may
have profound impact on the organizational efficiency and
performance. Especially, when it is useful for starting business and
expand in global marketplace.
 Political Factor: it is important factor that impact on the
organization for increasing fund and getting loan. Sometimes,
it is very difficult for maintaining due to high interest rates in
market research. Dyson needs to explore lot of research and
development but Dyson is able to deals with other Japanese
company. It provide with research and development.
 Economic Factor: As per situation, Dyson did not provide
favourable condition for business industry to expand their
branches in global world. In this way, Dyson move towards
manufacturing where labour cost become lower than other. It
plays important role for maintaining supply chain from
another raw materials.
 Social Factor: the factor impact on Dyson where it will
change market in enterprise environment which make
difficult to keep track preference of people. However, it kept
itself up to date in term of technology. On the other hand, it
will be increasing the demand because of small households. It
became difficult to keep maintain changing demand.
 Technological: The product of Dyson is not easy to copy by
another one because it has constantly changing modern
technology. It able to keep maintain competition level with
innovation. It also impact on the business where considered
as a leader on vacuum cleaner, it automatically to lose market
share.
 Environmental: in Dyson, it has increased the environmental
awareness and also increasing the requirement of efficient
energy vacuum cleaner. Sometimes, it directly impact on the
business where it will generate harmful gases and not good
for health as well as environment condition.
 Legal Factor: Dyson has recognised through its transparent
bin and proved it by setting the different trademark
registration. It is becoming challenges for business market
where Dyson proceed with variety of photographic view that
specify entire bin design in proper manner. In most of cases,
it directly impact on the business while increasing legal
problem and succeed in sustaining itself within competitive
culture.
REFERENCES
Duan, Y., Cao, G. and Edwards, J.S., 2020. Understanding the impact of business
analytics on innovation. European Journal of Operational Research. 281(3). pp.673-
686.
Garvey, T. and et.al., 2020. A decision analysis approach to electronics standard
development informed by life cycle assessment using influence diagrams. Journal of
Cleaner Production. p.120036.
Understand the structure and functionality of Dyson business.
The organization should operate with an appropriate business structure. As thought
out the strategic enterprise configuration which mainly clarifies the reporting
relationship and support other communication. As a result, it is an effective and
efficient work process flow. Dyson is based on the British multinational technology
company that has been established on UK by James Dyson. It provide various type
of appliances such as bladeless, air purifiers, heaters, hair dryers and lights. The
enterprise of all sizes, shape use functional organizational structure which can
define the specific functionality. In this way, A successfully defined the job role of
employee where how they can fit within overall system. It also breakdown the
organization on specialization of its entire workforce. The organization is mainly
used functional structure which is the most common. Through this structure, it can
be categorised into different individuals group by specifying their unique functional
performed. There are different departments such as accounting, purchasing,
resources which are organised by separate areas for managing and controlling them
independently. For Example-Managers of different functional areas that are
reported up to one director and other employees, who will have responsibilities for
different operational areas. It help for establishing a strong relationship with one or
more department. Each one has sharing information or data in proper manner.
CONCLUSION
From above discussion, it concluded that organizational structure and functionality
are generally explained the different activities where it can be maintained and
controlled in proper manner. In this way, it also identified the significant goal and
objective of organization. It has summarised about the roles, rules and regulation,
responsibilities, which are supporting the enterprise information flows between
different levels within organization. Furthermore, it also identified the different
factors such as political, economic, social and technological that directly impact on
the business.