Comparison of Tesco and Sainsbury: A Study on Status, Marketing, and Economy

THE CONTEXT OF BUSINESS
TESCO PLC. AND SAINSBURY

TABLE OF CONTENT
 INTRODUCTION
 STATUS COMPARISON
 MARKETING COMPARISON
 BRANDING AND ADVERTISEMENT
 ECONOMY COMPARISON
 CHALLENGES
 RECOMMENDATION
 REFERENCES

INTRODUCTION
 This is a presentation based on the comparison between the Tesco and Sainsbury company that are
located in UK and are the best retail company.
 The presentation will also state the differences between the Tesco and Sainsbury in the term of
their status, marketing and economy.
 Further the presentation will describe the challenges both the company are facing at their own
level in order to take competitive advantage.
 The presentation will also recommend the solutions to the companies so that they can easily
overcome their challenges.

STATUS COMPARISON
 Tesco currently operates in 13 countries and UK’s first
largest grocery while Sainsbury has operations in UK
only with second largest supermarket chain.
 Sainsbury has around 121200 employees in their
organization while Tesco has around 210000
employees in their business.
 Tesco have around 7000 stores all over the world and
Sainsbury have 800 stores in UK only.
 The organizational structure of the both Tesco and
Sainsbury company is boss and worker structure also
known as hierarchical.