Impact of Pestle Analysis on Dyson

This document discusses the impact of Pestle analysis on Dyson, a British multinational technology company. It explores the political, economic, social, and technological factors that directly affect Dyson's business operations. The document also highlights the importance of an appropriate organizational structure for efficient work processes.

The context of business
INTRODUCTION
An organizational structure is based on the system that mainly outline how
different activities are directed. In order to achieve significant goal and objective of
organization. It mainly including roles, rules and regulation, responsibilities. It also
determined that how information flows between different levels within
organization. The documentation will describe about the political, economic, social
and technological that will directly impact on the business.
Describe about the pestle analysis and how they will impact on the
Dyson.
A Pestle analysis is based on the framework or tool that mainly used to
control, monitor and analyse the macro environment factors. It may
have profound impact on the organizational efficiency and
performance. Especially, when it is useful for starting business and
expand in global marketplace (Duan, Cao and Edwards,2020).
Political Factor: it is important factor that impact on the organization
for increasing fund and getting loan. Sometimes, it is very difficult for
maintaining due to high interest rates in market research. Dyson needs
to explore lot of research and development but Dyson is able to deals
with other Japanese company. It provide with research and
development.
Economic Factor: As per situation, Dyson did not provide favourable
condition for business industry to expand their branches in global
world. In this way, Dyson move towards manufacturing where labour
cost become lower than other. It plays important role for maintaining
supply chain from another raw materials.
Social Factor: the factor impact on Dyson where it will change market
in enterprise environment which make difficult to keep track
preference of people. However, it kept itself up to date in term of
technology. On the other hand, it will be increasing the demand
because of small households. It became difficult to keep maintain
changing demand.
Technological: The product of Dyson is not easy to copy by another
one because it has constantly changing modern technology. It able to
keep maintain competition level with innovation. It also impact on the
business where considered as a leader on vacuum cleaner, it
automatically to lose market share.
Environmental: in Dyson, it has increased the environmental awareness
and also increasing the requirement of efficient energy vacuum cleaner
(Duan, Cao and Edwards,2020). Sometimes, it directly impact on the
business where it will generate harmful gases and not good for health
as well as environment condition.
Legal Factor: Dyson has recognised through its transparent bin and
proved it by setting the different trademark registration. It is becoming
challenges for business market where Dyson proceed with variety of
photographic view that specify entire bin design in proper manner. In
most of cases, it directly impact on the business while increasing legal
REFERENCES
Duan, Y., Cao, G. and Edwards, J.S., 2020. Understanding the impact of business
analytics on innovation. European Journal of Operational Research. 281(3). pp.673-
686.
Understand the structure and functionality of Dyson business.
The organization should operate with an appropriate business structure. As thought
out the strategic enterprise configuration which mainly clarifies the reporting
relationship and support other communication. As a result, it is an effective and
efficient work process flow. Dyson is based on the British multinational
technology company that has been established on UK by James Dyson. It provide
various type of appliances such as bladeless, air purifiers, heaters, hair dryers and
lights. The enterprise of all sizes, shape use functional organizational structure
which can define the specific functionality (Duan, Cao and Edwards,2020). In this
way, A successfully defined the job role of employee where how they can fit
within overall system. It also breakdown the organization on specialization of its
entire workforce. The organization is mainly used functional structure which is the
most common. Through this structure, it can be categorised into different
individuals group by specifying their unique functional performed. There are
different departments such as accounting, purchasing, resources which are
organised by separate areas for managing and controlling them independently. For
Example-Managers of different functional areas that are reported up to one director
and other employees, who will have responsibilities for different operational areas.
It help for establishing a strong relationship with one or more department. Each
one has sharing information or data in proper manner.
CONCLUSION
From above discussion, it concluded that organizational structure and functionality
are generally explained the different activities where it can be maintained and
controlled in proper manner. In this way, it also identified the significant goal and
objective of organization. It has summarised about the roles, rules and regulation,
responsibilities, which are supporting the enterprise information flows between
different levels within organization. Furthermore, it also identified the different
factors such as political, economic, social and technological that directly impact on
the business.