The Context of Business

THE CONTEXT OF
BUSINESS

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
2.1- SWOT analysis of MOMA healthy foods-..........................................................................3
2.2- Use of CSR-.........................................................................................................................5
2.3- Innovation and creativity-....................................................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Business context tend to be encompasses of several factors which include the factors for
which the business is being developed and gaps within the market which it tend to fulfill by
proving its services. MOMA healthy foods is the chosen organization for the analysis in this
report. MOMA healthy foods, is an easy London based organization which tend to provide
healthy food options to the customers at various geographic locations (Creative works, 2021). In
the initial stage MOMA tend to provide its services within the London tubes, through which it
tends to make sure that customers travelling early in the morning are able to achieve a proper
healthy food diet. Thus with the interesting concept and rarity within the market company was
being able to achieve high sales and through which has established several retail stores.
Evaluation of the company's strengths, weakness opportunities and threat is being evaluated
through the implementation of SWOT analysis is being done in this report. Implementation of
the corporate social responsibilities by the organization for developing a positive image in front
of the customers is also being analysed within the report. Study on the innovative and creative
steps being taken by the business is also being analysed within the report.
MAIN BODY
2.1- SWOT analysis of MOMA healthy foods-
Strength- MOMA healthy food tend to provide organizational products to the customers
traveling through London tubes, through company's retail stores and online platform. With that
company also extended its operations, by collaborating with some of the biggest market
competitors like large super market chains (Nyame-Asiamah and Ghulam, 2019). By this step it
was being able to achieve high brand awareness and by utilizing the efficient economic growth.
Through this high sales MOMA tend to ensure that it is able to achieve an efficient competitive
edge. Due to which it tends to make appropriate innovative approaches, such that customers are
being empowered to achieve an ability to choose the type of product which they want to achieve
by the company. Since business tend to provide its services to a large customer sections due to
which it also has to employee a large customer base, through which it can ensure that a unified
organizational service is being provided to the customers.
Weakness- The product being provided by MOMA are the healthy food options due to which
the specific targetted customer base of the company is the limited section of the customer base.