The Covid Challenge: Business Plan

The Covid Challenge
Business Plan

EXECUTIVE SUMMARY
The business plan summarises that it is written document that entails goals of company,
methods to reach objectives and time-frame for objective attainment. For this business plan,
Detox Juice Bar is a newly established company that is founded by a person who have worked
for more than 10 years in local bank at the time when Covid-19 broke as well as resulted in
losing working among various other staff members. The capital available with the entrepreneur
to launch the venture is £ 75K for exploiting opportunities in the pandemic. The business plan
covers information about details, industry analysis, products or services, operations plan,
location, sales and marketing strategy.

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
Business Details...........................................................................................................................1
Location.......................................................................................................................................1
Market/ Industry analysis............................................................................................................2
Product or service description.....................................................................................................3
USP and Competitors analysis.....................................................................................................3
Operations plan............................................................................................................................5
Risk and contingency plan...........................................................................................................6
Sales and marketing strategy.......................................................................................................7
Finance and funding plans...........................................................................................................8
Management teams....................................................................................................................10
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................12

INTRODUCTION
Entrepreneurship is an action to establish a business for making profit. Through
entrepreneurship, entrepreneurs transform the globe via providing products that solves big issues.
It is not fair hearted as creating successful journey requires massive perseverance, conviction
together with actions (Liguori and Winkler, 2020). Business plan is delineated to a written
document which entails the ways a start-up or other organisation define objectives as well as
actions to be taken for achieving goals. Covid-19 pandemic have triggered widespread disruption
of working of people, requiring ample number of entrepreneurs to pivot addition to quickly
adapt. “Detox Juice Bar” is the new enterprise that will be established in the niche market by the
entrepreneur to exploit opportunities with pandemic period.
Present business plan includes details about business, location, analysis of industry and
market, description of product or service. It also highlights USP and competitor’s analysis,
operations plan, strategy for sales and marketing, management team and funding plans.
MAIN BODY
Business Details
Detox Juice Bar is a start-up herbal beverage store that aims to provide convenient and
truly healthy juices along with smoothies to busy people. In the pandemic situation, there are
growing number of populations that prefers freshly squeezed juice together with juice bottled
without added preservatives that makes a great business opportunity (Ratten and Jones, 2021).
Mission of Detox Juice Bar is to supply health-conscious people with 100% sustainable, natural,
healthy and delicious kinds of beverage. The venture produces various types of smoothies, juices
and other drinks that keeps body fit and healthy. The idea of making and selling drinks entirely
from fresh addition to natural fruit without resorting to using cheaper ingredients or concentrates
makes the business unique.
Location
Location is a place where something happens (Sahasranamam, 2021). In business terms,
location is any physical location wherein an entrepreneur conducts business. For Detox Juice
Bar, selected location is London, UK as major population of the location is going back to their
roots addition to trying herbal drinks that are organic in nature. In the location, there is wider
demand for detox juices, smoothies and other beverages among middle class along with rich
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