The Creative Brief on Coke Question Answer 2022

Running head: THE CREATIVE BRIEF ON COKE
The Creative Brief on Coke
Name of the Student:
Name of the University:
Author’s Note:

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THE CREATIVE BRIEF ON COKE
Table of Contents
1. What is the background to this brief?.......................................................................................2
2. What are the message strategy objectives?..............................................................................2
3. Who is the communication targeting?......................................................................................2
4. What is the insight to be leveraged?.........................................................................................2
5. What attribute, benefit or value does the brand offer consumers?...........................................2
6. What is the proposition to be made by the brand to consumers?.............................................3
7. Why should consumers believe the promise?..........................................................................3
8. How would you describe brands personality?..........................................................................3
9. What is the best media to use to reach the target audience?...................................................3
Reference List-.................................................................................................................................4