The Curious Case of Kuoni Assessment 2022

The Curious Case of
Kuoni

 Kuoni-Zurich based local travel agency
 Grown though mergers & acquisitions
 Brand image and reputation synonymous
with travel to Switzerland
 Company faced issues in the internet age as
it failed to embrace digital revolution
Introduction

 Company established in 1874 but actual
growth started after 1970 when it
capitalized the boom is Swiss travel industry
 Financial performance of the company
improved rapidly before 9/11 & Tsunami
 Company was slow in responding to internet
revolution leading to increasing competition
from online travel agencies
 Truly understood the implications only by
2005 when there was a decline in revenues
Background