The Current Issue in Travel or Hospitality Industry: Bleisure Travel

THE CURRENT ISSUE IN TRAVEL OR HOSPITALITY INDUSTRY

Table of Contents
INTRODUCTION............................................................................................................................. 2
LITERATURE................................................................................................................................... 4
Bleisure...................................................................................................................................... 4
DISCUSSION................................................................................................................................... 6
CASE STUDY POWERSCOURT HOTEL..........................................................................................6
CONCLUSION AND RECOMMENDATIONS......................................................................................8
REFERENCES...................................................................................................................................9
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INTRODUCTION
There is a new trend which has been observed in the tourism industry and it is known as
bleisure in which the employees have a chance to relish their business travel. In the recent
studies, it is evaluated that around 40% of the employees are staying for extra days/nights
during their business travel. The major business destinations of the UK are London, Edinburg,
and Manchester. In addition to this, there is an online platform called “laterooms.com” that is
used for accommodation services by the business travellers. The major requirement of the
business travellers with their accommodations is pool, saunas, and gym which reflect their
requirement of leisure services so that they could enjoy their stay effectively (Gonzalo, 2013).
Still, the major argument that occurs is that it is beneficial for the business or it is just an
opportunity for the employees to spend some good time and forget about their objectives.
In our opinion, it is a great opportunity for employees to go on business travel and also stay
some extra days/nights so that they could explore the city. Still, the prime question is that is it
all about relaxation and enjoyment. In the recent time, the bleisure tourism has been increased
and the effectiveness of the trend could be understood through the example of travel hotels
and agencies that avail huge benefits. It is essential for the hotels to effectively focus on this
area in order to deliver longer stay offers and discounts to the business travellers along with the
more chances of leisure travel. The reality of bleisure is that major people tend to enjoy their
business trip by exploring different sites such that they take off for some days to enjoy the time
with their family members or alone.
The age group of the business travellers has been classified in a category of 18 to 35 years who
are majorly contributing to the business travel. The major generations in this category are
women that belong to diverse ethnicity as compared to the previous generations (Hospitality,
2014). The guidelines of the business travel have been changing by the group as they are
transforming the business travel into personal trips due to the high-class services and
opportunity to enjoy different programs and events. In addition to this, they want to explore
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the destination site and utilize every possible opportunity to gain knowledge and values so that
it could be applied in their life.
The study on this topic is helpful in gaining the effective understanding of the travel industry
along with the deep knowledge of the concept. I addition to this, the impact of the bleisure in
the tourism industry is also assessed along with the issues and challenges that are observed in it
(Ashworth & Page, 2011). There are some journals which are discussed in order to acquire more
data and information regarding the trend.
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