Destination Marketing New York Analysis 2022

Destination marketing
Destination
Marketing –
New York City
Student name
Student ID
Name of Tutor
University name

Destination marketing
Introduction
The destination that has been chosen here is New York City. The reason for choosing this
destination is because New York is one of the important cities of United States of America and is
famously known for Statue of Liberty (a symbol of freedom) and was known for WTC twin
towers. The mapping of the destination competiveness model with New York City can be done
more effectively, looking at the elements that have been chosen from Ritchie and Crouch model.
Competitiveness elements
We have chosen Safety & Security and Crisis Management from the model as they relate
effectively with the chosen destination.
Analysis
Crisis Management: Crisis Management is one of the important factors for any tourism
destination. In order to attract more tourists, it is evident that there should be a strong crisis
management in place, in case of any adversaries. The tourism crisis could be placed under five
categories namely Environmental, Societal, Health related, Economic and technological
(Ritchie & Crouch, 2010).
The city of New York is one of the most important cities of United States of America. New York
is well known for its symbol of freedom, the statue of liberty. It was also known for the Twin
towers of World trade center (Yeye, 2011). The New York City has been experiencing a huge
Crisis and impact on tourism post the 9/11 attacks on World Trade Center, where hundreds of
passengers on the hijacked planes lost their lives. However, they have recovered quite well and

Destination marketing
we could rank crisis management as 3rd most important element after cost and safety / security in
terms of overall impact on the New York’s destination competitiveness (sbb.gov.tr, 2017).
From an environmental crisis perspective, the New York City has been experiencing ill effects of
rising temperatures and poor air quality that has affected tourism in the long run. As part of
Crisis management, New York has planned to launch a progressive policy to combat the climate
crisis and they plan to produce 100% electricity from only renewable sources by the end of 2040.
This would reduce greenhouse emissions by 85% in the next three decades. In order to influence
tourists and improve destination competitiveness, New York City can join hands with other US
states to reduce the greenhouse gas emissions and suggest Trump administration to retain their
membership under Paris climate agreement. This would attract more customers, especially
environment friendly tourists (Bekiempis, 2019).
From a societal and political perspective, New York faced biggest terrorist attack on World trade
center in 2001, where thousands of people were killed. Many flights were cancelled and tourism
industry suffered huge losses of reduced airline passengers. Hotel industry also suffered almost
up to 50% losses in revenue and this was an acute level of crisis. However, New York has been
able to attract tourists back to NYC by promoting enhanced security provisions and biometric
passport scan and facial recognition systems installed at the airports to prevent any
misadventures. Also, New York faces biggest problem of poverty. In New York, almost 20% of
the people live below poverty line. Another 36% people face a lot of hardships. Due to this, the
crime rate, racial conflicts and drug addiction have been on the rise. In order to reduce the impact