Critical Review of Articles on Hospitality and Tourism Industry

Running head - CRITICAL REVIEW OF ARTICLES
Critical Review of Articles
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Author’s Note

1CRITICAL REVIEW OF ARTICLES
Article 1 – The case of a Korean Theme Park
The article ‘The determination of recommendations to use augmented reality
technologies: The case of a Korean theme park’; was published on February 2015. The study was
conducted by Timothy Jung, Namho Chung and Claudia Leue. The study was on concerns that is
related to the augmentation reality that is faced by the tourists, their perception to measuring it
with the help of lens of DeLone and Mclean’s modified model. There are also critical analysis
and implication of highest level of innovativeness by persons’ to enhance the importance of
the AR system quality too. The article also discusses about the innovativeness at the lower level
of personal innovativeness related to the quality enhancement of the AR system and its
importance (Jung, Chung & Leue, 2015). The AR application has been classifies as market-
based. The system quality has an important factor, as the system quality have a strong effect on
the success of information system. The sample size of the study was concentrated on the theme
park that is situated on Juju Island, South Korea. The visual experience was determined by the
help of overlaying AR technologies ion the environment.
The study was conducted with the help of site based AR method, it used by computerized
book that are overlaid by 3D characterized animations played in the real world for visitors. There
were measurements taken the researchers. The model that was used in the study was consisted of
parameters or constructs that were measured by the researchers. The critical analysis showed that
the few assumptions were made by the PLS regression about the measurement scale. The study
shows some limitations which states that as the study was conducted in South Korean theme
park, how the study could be applied to any other theme park than that is questionable. Future
research on the topic could include the adoption of the recommend market based AR in theme
park context (Kwon, 2015).

2CRITICAL REVIEW OF ARTICLES
The contribution of the paper is that it elaborates the aspects that have affected tourism
with significant quantifiable data. This helps in the better systematic analysis of the subject
matter. The reliance of the hotel sector on senior tourists have been essentially brought forward.
The significant limitation of the paper however is the difficulty in understanding the analysis.
The analysis part of the paper has been made difficult due to the complex arithmetical
calculations that have been made. Three hypothesis have been considered for the analysis. This
has made the work more complex. Although the findings can definitely be applicable to the
recent hotel industry. Subsequently, it can enhance the evaluation of the industry.