The Development Manager

This project examines the role of a development manager in the hospitality industry, analyzing different management styles, leadership characteristics, communication processes, and organizational culture. It also includes a personal SWOT analysis and a career development plan, highlighting the importance of continuous learning and skill development for effective management.

THE DEVELOPMENT
MANAGER

Table of Contents
Introduction......................................................................................................................................3
Task 1...............................................................................................................................................3
1.1 Compare different management styles..................................................................................3
1.2 Discuss leadership characteristics.........................................................................................4
1.3 Evaluate communication processes in selected businesses...................................................5
1.4 Analyse organisational culture and change in selected businesses.......................................6
Task 2...............................................................................................................................................7
2.1 Assess own management skills performance........................................................................7
2.2 Analyse personal strengths, weaknesses, opportunities and threats.....................................8
2.3 Set and prioritise objectives and targets to develop own potential.......................................8
Task 3...............................................................................................................................................9
3.1 Lead and motivate a team to achieve an agreed goal or objective........................................9
3.2 Justify managerial decisions made to support achievement of agreed goal or objective and
recommendations for improvements.........................................................................................10
Task 4.............................................................................................................................................11
4.1 Explain how own managerial and personal skills will support career development..........11
4.2 Review career and personal development needs, current performance and future needs to
produce development plan........................................................................................................13
Conclusion.....................................................................................................................................13
REFERENCES..............................................................................................................................16
01

Introduction
In present time organisation management is become one of the critical issues for
hospitality sector. For the developing manager to carry out roles and responsibilities is become
stressful as because they have to fulfil the expectation of may people who are working with them
in order to get recognition (Armstrong, 2011). Thomas cook is known as the travel and tour
company which is considered for the present report and it is one of the leading firms in all over
the world. The present research will cover various task that incorporated different types of
management style. Along with this, organizational culture and change in selected businesses will
be analyses. Apart from this, the way own managerial and personal skills will support career
development will be explained.
Task 1
1.1 Compare different management styles
In modern era, travel and tourism is known as one of the fastest growing industries in the
world. There are different agents who act for selling various tourism services and products to
customers. Two major firm who are operating in travel and tourism sector are Thomas Cool and
TUI. They both possess different management styles which are as follows:
Differences Thomas Cook TUI
Management style Thomas Cool management
style is coercive in which
managers of the firm take
charges and do not involve
other in their opinion and
decision-making process.
TUI has adopted active
management style. Under this
style manager of the firm fund
portfolio is managed by the
firm. Many times complex
situation occur in which firm
use to applied contingency
approach in which manager
lead to behave in different
manner as per the situation.
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Managers task In this manager of the firm
lead to give strict command to
their workers and they should
obey it.
Manager used to make
purchase of undervalue stocks
for utilising inefficient market.
Restriction For employees it is important
to follow all the rules and
regulation (Vaioleti, 2016).
For employees there is no
restrictions and they were
provided flexibility in
working.
Freedom No freedom for workers Employees can work freely as
per their own way.
Moral support Manager put pressure on
employees for completing the
work which make them
demotivated
Manager focus on quality of
work, so they used to motivate
employees for working.
Time period Due to work pressure
employees switch to other
company (Perrin, 2010).
Employees satisfaction level is
high and they remain attached
with the firm.
performance Manager of the firm used to
make improvement in the
employee’s performance, well
disciplined and threats are
considered.
In TUI manager used to
control the negative behaviour
of employees so that they can
work in an effective manner.
1.2 Discuss leadership characteristics
A leader is known as the person who reflect the positive attitude and have different
qualities to become a good leader. It leads to bring out best efforts ad assist in accomplishing
betterment of the firm. Different companies used different types of leadership characteristics to
carry out their work. Here below is provided comparison between Thomas Cook and TUI
leadership styles that are as follows:
Empowerment of members: Empowering the worker's methods giving them a specific level of
independence and obligation regarding basic leadership. Autocratic leadership implies that
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unique the principle pioneer has the expert to take choice about others though the other two
classifications take the other firm individuals likewise in account while settling on choice.
Thomas Cook is as of now following democratic style of authority in which every single choice
includes see purpose of each and every part to accomplish wanted go for improvement of
association in this way presenting new plans and plans (Jorgensen, 2012). While going to the
TUI gathering, it takes after the autocratic style as a result of gap among various divisions which
influence the organization's development.
To have wide spectrum of information: leader should have wide range of data identified with
undertaking and without genuine data, gradual addition and solidarity among different specialists
couldn't be made. Thomas Cook since it is internationally perceived the pioneers are
exceptionally careful in interfacing with clients and representatives prompting accomplishment
of innovative approach. Because of absence of correspondence among various levels of TUI,
data isn't traded among the representatives that influence the leader choice (Hsu and Tsai, 2015).
1.3 Evaluate communication processes in selected businesses
The transfer of information from sender to receiver is known as the channel of
communication. There are different way of communication which can be adopted by company.
Such as mail, fax, email etc. different types of firm use to various communication methods.
(Meeks and Culp , 2011). Thomas Cook used to follow top and down communication method.,
under this higher authority used to directly communicate with the employees who worked at the
lower level.
Formal communication: While imparting message certain tenets, traditions and standards are
taken after. In this, right elocution is required and utilization of foul dialect is stayed away from
(Han and Kim, 2010).
Informal communication: Slang words, foul dialect isn't confined in the casual correspondence.
It's only an easygoing talk among known ones.
In Thomas Cook, higher specialists exchange their message by means of phone, fax,
email, and so on to their representatives. To get positive answer and to comprehend the message
effectively, the goal of the correspondence ought to be clear at the season of sending data. To get
the perspectives from representatives, a formal gathering is sorted out by the directors after the
death of message through every one of the levels. Representatives give imaginative thoughts and
04

additionally their criticism to the manager. Techniques are made by higher experts to
comprehend issues looked by the representatives at work put. This procedure helps in getting
inventive thoughts and in addition in building great relations with the workers which by
implication helps in enhancing execution of the referred to association. Level correspondence
process is executed by the referred to firm to facilitate with their workers all the more viably
(Kotler, 2011).
On the other side, TUI used downward communication method within the firm. In this
higher authority pass message to the department heads and further department head lead to pass
then to the workers who work at lower level. Employees used to follow the instruction given by
manager and there is no direct communication between higher level authority and employees.
Hence, it is analysed that both the firm have different process of communication which is
followed by them. Both are different but effective in respect to carry out business activities in an
effective manner.
1.4 Analyse organisational culture and change in selected businesses
Ever organisation has different sets of values, culture and beliefs. It is important that
employees get satisfied and they become loyal for company. For, Thomas cook one of the most
important thing is to have effective organisational culture. It leads to help in accomplishing the
aims and objectives of the firm in an effective manner. In respect to provide quality services to
customers company used traditional methods. To new and existing employees regular training
facility is provided by the firm. It leads to make employees familiar toward the firm. Along with
this training facility help in continuous improvement of the firm. For carrying out the flow of
communication in an effective manner with customers it is important for higher authority to
work on employees working efficacy. It assists in delivering quality services to the travellers in a
effective manner (Fraser-Arnott, 2014).. Along with this, Thomas Cook used to take suggestion
from their customers in respect to make improvement in their tour package. For the firm,
customers are main assets which used to keep satisfied. Communication is required to be done
with the employees before making changes in tour packages. Hence, it leads to increase the
retention rate of employees and the entity provided positive results through their culture. On the
other side, TUI group used to follow pragmatic culture in which higher authority lead to involve
identified of customers needs and wants (Su, 2015). New technologies were adopted by the firm
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in order to well manage the relationship with customers. Along with this, organisational working
efficiency is used to improved with the support of this culture.
Task 2
2.1 Assess own management skills performance
Clayton Crown Hotel London is known as the well-known brand of Dalata Hotel group.
Within the firm being as an assistant manager it is important for me to possess a certain set of
qualities and skills which assist in better growth. In order to work in an effective manner for me
it is important to possess different management skills which are as follows:
Communication skills: For a systematic functioning of the firm it is important for assistant
manager to possess a good communication skill. While working as a assistant manager within
the Clayton Crown Hotel London, I have to deal with customers and head of departments.
Therefore, it is important for me to develop my communication skills such as listening, speaking
writing etc. However, my speaking skill is good due to this reason I am conformable in carrying
out presentation among employees.
Time management skills: To work on the post of assistant manager it is important for me to
manage all the work on time. I also need to travel in order to deals with investor and to manage
other official work. To do this all things it is important to have some time management skills
which I already posses. For me it is easy to manage all the task within the allot time without
getting a bit stresses due to workload. Despite this I am able to conquer over this in well
mannered.
Problem solving skills: As an assistant manager various problems occur within the Clayton
Crown Hotel London and employees used to come to me for solving them. For me it is important
to handle all the problems with the positive attitude without any biased. Through solving other
problems, I get chances to develop my own knowledge.
2.2 Analyse personal strengths, weaknesses, opportunities and threats
SWOT analysis is divided into two part that is internal and external. In this, strength and
weakness come in internal and threat and opportunities are considered in the external. For me
internal are more challengeable as compared to external.
SWOT analysis
STRENGTH
 With the help of my effective
WEAKNESS
 My time management skill is not
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communication skills I can easily
coordinate with employees and
customers. this lead to help me in
improving the profit of the firm at high
extent.
 I can easily make effective strategies
for the complex situations and easily
forecast upcoming situation which can
be faced by Clayton Crown Hotel
London
effective enough to manage all types of
work.
 One of another weakness is that I used
to take time in making decision and
most of the time not able to make right
decision.
OPPORUNITIES
 I could have carried out my further
studies to enhance my knowledge and
skills.
 I have great experience in the hotel
management i due to which I get high
salary package from various reputed
organisation.
THREATS
 In respect to carry out m higher studies
I need to leave my job and focuses on
my studies.
 due to ineffective time management
skills and writing skill I could be easily
expel from the firm anytime.
2.3 Set and prioritise objectives and targets to develop own potential
While working as an assistant manager in Clayton Crown Hotel London I need to manage
different type of task in an effective manner in order to show my confidence in different
situations. Here below are the factors that can help me to accomplish my goals.
To build own potential:
 It is essential for me to stay updated with the new technologies which are used at present
within the firm.
 In respect to work as an assistant manager it is important to know about previous case
studies related to the business (Lindlof, and Taylor 2017).
 I should take actively participation in different training program so that I can develop my
knowledge and skills.
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Display of confidence and effective handling of different task is required to be reflect by
me in the Clayton Crown Hotel London. Here below are my objectives:
 Makin improvement in working efficiency and motivate employees.
 To meet the deadline
 To maintain strong relations with high level department of Clayton Crown Hotel London.
In respect to improve my knowledge related to the new technologies I need to read
articles attained training session. It will help me in developing knowledge related to the use of
new technologies. Further, I should learn to handle multiple task on time and it can be done
through prioritising the task. Through reading different case studies, I can easily learn the way of
working and making effective decision within the firm. Hence, making improvement lead to
improve my working efficiency and I can easily manage al the work within the firm on time in
an effective manner. I can make a right decision which can help in carrying out business
operations in an effective manner.
Task 3
3.1 Lead and motivate a team to achieve an agreed goal or objective
Working in a Frankie & Benny's restaurant it is analyses that focal point of the restaurant
is to deliver quality services to the customers in order to increase the income of the firm. In order
to deliver quality services for chef it is important to motivate its kitchen staff which help in
regular delivering of quality services (Siddiqi, 2012). Chef required to set time duration and
objectives so that important task can be accomplished on time. However, manager can provide
reward to its staff member for achieving the target. Here, below are different motivation of the
team that are as follows:
 Effective communication: To motivate employees it is important to keep regular flow of
communication between employees and higher authority.
 Fair policy: Policy which are implemented within the firm should be fair and as per
accordance to the employee’s welfare which lead to motivate them.
 To share vision with every employees: Vision of the company should be share with
employees so that they get motivated and work accordingly.
 Opportunities to grow: if firm provide any opportunity then it leads to motivate
employees to work hard for the firm for growth of their own (Ravallion, 2010).
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 Healthy competition: through creating a positive competition environment the firm can
easily encourage its employees to work hard.
 Challenging task: at the time when higher authority provides challenging task to their
employees then it help in making improvement in skills of employees.
 Objective of the team: The high-level department can easily lead to guide their employees
through creating objectives for the team (Marquardt, 2011).
3.2 Justify managerial decisions made to support achievement of agreed goal or objective and
recommendations for improvements
In order to make operational and functional process of the firm effective there are
different types of decision which manager of the firm is required to be taken. In order to manage
services and products, Frankie & Benny's restaurant used to make following key decisions that
are as follows:
Building relationship: One of the major issue is known as the ineffective services
delivered to the customers by Frankie & Benny's restaurant. Therefore, to abolish this relation
with the management and employees play important role to complete the task in an effective
manner. Here, firm need to conduct meeting and get together of the staff. It lead to aids
understanding of the values ad behavior of all the team members. Along with this, proper
coordination and empowerment of staff is essential (Hales and Rabey, 2011).
Improving the quality of employees: To ensure that employees deliver quality of product
and services firm can easily conduct brainstorming session for staff members. It assists in
increasing the thinking ability and knowledge of the employees. Along with this, users a can
provide innovative ideas to employees. Hence in order to deliver quality services this managerial
decision is effective enough for the firm.
Strategic planning: In order to carry out organisational development and implementation
of plan for operational activities is one of the significant. To plan all the activities, it is important
to plan all the activities and assign roles and responsibilities in an effective manner. Through
reviewing the past organisation activities company can easily identify their issues and make
improvement accordingly. Further, in respect to increase income, manager of the firm need to
develop the systematic process of the firm which lead to avoid misunderstanding in employees
and they carry out their task in an effective manner
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Task 4
4.1 Explain how own managerial and personal skills will support career development
Career development plan lead to help and support the managerial and personal skills of
employees. I can make improvement in my various personal and managerial skills that are as
follows:
Listening skills- This is one of the effective skills which enable me to understand issues faced
by patients. Therefore, this leads to develop trust and confidence in patients over the
services provided to them.
Decision making skills: There are many situations which take place where right decisions are
required to be made. Decision-making skills provide me various alternatives in which one is
selected (Meek, 2016).
Communication skills: The communication skill is that which help in communicating
information in an effective manner. It helps in creating strong relationship between
employees and patients.
Skills To Be Developed Current
Proficiencies
Development
Opportunities
Criteria
For
Judging
Skill
Development
Time
Scale
Target Date
For
Completion
of Short,
Medium or
Long Term
Presentation Skills Communicate
fluently
can be
improved
through
coaching
classes and
seminar
presentation
For judging
performance
feedback can
be taken.
20
days
Short term
goal
Leadership No Observation
my senior
Can be
improved
through video
Can be
improv
ed
It is my long
term goal
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performance within
1 year
Time Management No Through
scheduling
task
Reviewing
time of
completing
the work
4 to 5
weeks
Medium
term goal
Teamwork Can delegate
work
Through
learning from
seniors
Through
analysing the
way goals are
accomplished
of team on
time or not.
Maxim
um two
months
Medium
term goal
Self-Management Not yet any
skills
It can be
improved
through
Observing
seniors and
books
Can be
judged
through
couching
training
Requir
ed
minim
um 20
days
Short term
goal
Planning and
Organising
No It can be
improved
through
observing
senior
Taking
feedback
from
supervisor
It can
be
achiev
ed
within
a
month
Medium
term goal
Effective
Communication
Communicate
fluently
Can be
improved
through
reading books
Online test
and written
test help in
judging my
Maxim
um 1
years
to
Long-term
goal
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skills improv
e it
4.2 Review career and personal development needs, current performance and future needs to
produce development plan
The above plan of career development is effective enough for me to accomplish the better
communication skills. Through improving my communication skill, I can easily coordinate with
the employees. I can easily express my view points to them in a better manner. Further, I
improved my time management skills so that each work can be managed by me on time. At
present my performance is better then others but I can should focus on teamworking skills so that
I can easily delegate works to other accordingly. However, there are many possibilities for me to
make improvement in my decision-making skills, and I should improve it earlier. To make more
improvement I should attained training session for 15 days. I can easily do interaction with
professional who can make effective decision and takt some advice from them. Further I can
examine the situation and lead to make correct decision on correct is one of the effective
technique to carry out business problems in an effective manner. Hence to make effective
decision I need to make improvement in my listening skills. in order to be more successful in life
I can focus on improving my leadership skills at some level. However, I feel that my leadership
style is at average and I need to make improvement in them. To work in a team, it is important to
motivate employees so that they can work in an effective manner. For the betterment of this skill
I will lead my team in an effective way. To accomplish that I have to gain some professional
skills and I can easily become capable to motivate the team through knowing their needs.
Conclusion
From the above report it is concluded that developing manager lead to play important role
in respect to boost the growth and to enlace the efficiency of the firm. For an effective manager it
is important to bring changes within the firm through use of skills and knowledge. further it is
concluded that there are various types of skills which can be developed through the help of
training session and other activity in respect to develop skills for working in the firm.
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