The different customers can be motivated

Running head: POSTS
POSTS
Name of the Student
Name of the University
Author Note

POSTS1
Post 1: Motivation
The consumer motivation can be mentioned to be phenomena which can be made use of
in order to see to it that the different customers can be motivated in the right manner and to see to
it that the products which are offered by the brand fulfill a need of the customers. The need and
the want of the customer is closely related to the overall consumer motivation and hence, the
various enterprises would be essentially required to ensure that, the various consumer needs and
related levels are targeted (Lepper & Greene, 2015). The Maslow`s need theory is a popular
theory of motivation which essentially mentions that, all individuals have different levels of
needs and hence, in consideration of this, the firm would be required to target a particular level
using which a need can be fulfilled. These need levels also help in the segmentation procedure
which assists the enterprises in targeting their customers accordingly. Hence, the enterprise
would be required to measure the motives and target the consumer base accordingly.
As per the video, the Nike as an enterprise tends to target the customers who have set
health goals for themselves. These individuals have taken a pledge to remain fit and this goals
usually tends to motivate them to perform well (Peters, 2015). Hence, in association with this,
the Motivation of the consumers has been used well by Nike whereby, the advertisement shows
the journey of individuals to excel in his health goals and remain fit. The Nike as a brand touches
the psychological and physical needs of the customers and reflects how they can help in
achieving the goal, thereby motivating the customers to achieve their goals and take the help of
Nike alongside.
https://www.youtube.com/watch?v=WYP9AGtLvRg
Do you think such advertisements give rise to materialism?