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Digital Marketing Strategies for Woolworths

   

Added on  2020-02-24

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RUNNING HEAD: Digital Communication PlanDigital Communication Plan
Digital Marketing Strategies for Woolworths_1

2Digital Communication PlanTable of ContentsIntroduction...................................................................................................................3Organization.................................................................................................................3Digital Communication Platforms (DCP)......................................................................3Social Media..............................................................................................................4Email marketing.........................................................................................................5Video hosting.............................................................................................................5Programmatic marketing...........................................................................................5Customer services.....................................................................................................5Search Engine Optimization......................................................................................5Website analytics......................................................................................................6Aim................................................................................................................................6Objectives..................................................................................................................6Target audience............................................................................................................6Approaches...................................................................................................................6Using time stamp.......................................................................................................7Socially Tag Individual...............................................................................................7Secret Marketing by using Instagram........................................................................8Makes a team to respond on Facebook....................................................................8Marketing by Twitter..................................................................................................9Makes group on Pinterest.......................................................................................10Addressed social Media..........................................................................................10Woolworths Content...................................................................................................11Timelines and Budget for project................................................................................11Conclusion..................................................................................................................12References.................................................................................................................13YTable 1: Timelines and Budget for digital communication project..............................11chart 1: Digital Communication tools............................................................................5chart 2: Social media....................................................................................................5chart 3: Time Stamp.....................................................................................................8chart 4: Socially Tag Individual.....................................................................................8chart 5: Secret Marketing by using Instagram..............................................................9chart 6: Makes a team to respond on Facebook........................................................10chart 7: Marketing by Twitter......................................................................................10chart 8: Makes group on Pinterest.............................................................................11chart 9: Addressed social Media................................................................................11
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3Digital Communication PlanIntroduction This report demonstrates about the digital communications plan for Woolworths Limited. The digital communications plan is significant for the organization due to enhancing growth and market share in long-term. The digital communication plan is used to successfully implement the strategies, which makes by organization to accomplish the objectives and goal significantly. The main aim of digital communication plan is to aware a large number of customers regarding the goods and services of Woolworths Limited. At the same time, it can also be said that the digital communication plan is significant to directly communicate with customers and identify the actual needs or requirements of customers regarding the goods and services of company. It could be effective to easily enhance the market share and makes a strong relationship with consumers in long-run (Armstrong, et al., 2015). Organization WL (Woolworths Limited) is Australian organization, which is the biggest supermarket series. It has more than 996 stores across the Australia along with 116,000 employees in stores, and delivery centers. It also helps the administrative department to fulfill the needs and expectations of customers regarding the goods and services. It gets 96% of fruits from the Australian farmers and 100% of meat alsocollect from the local farmers and growers that can be supportive to provide the freshfruit and meat to the Australian. In addition, it is also addressed that Woolworths is generally known for the fulfillment of the needs of consumers. Therefore, company gives the preference to the needs and requirements of the consumers. Furthermore, consumers mainly consider two things such as unique product and easy ways to the workshop. Therefore, company has provided the Woolworths Supermarket App to their customer, which is supportive to get all required things on the kitchen stall (Woolworths Group, 2017). Digital Communication Platforms (DCP) Woolworths has currently used some significant ways to digital communication for directly interact with potential customers. These are Blogs, online groups, twitter, Facebook, multimedia sharing, and social bookmarking. These are supportive to enhance the revenue of company because it creates a positive image in the customer’s mind. The following Platforms of Digital communication should use by Woolworths to interact with potential customers in less time:
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4Digital Communication PlanWoolworths can use many digital communication platforms for interacting with customers and enhance the number of customers, which can directly affect the growth and profitability of company in long-term. The digital communication tools are social media, email marketing, video hosting, programmatic marketing, customer services, SEO (search engine optimization), and website analytics. These tools play a significant role to increase the growth of company in an efficient manner (Blakeman, 2014). These are discussed below: chart 1: Digital Communication tools(Source: Blakeman, 2014).Social MediaWoolworths limited can use the social media which consider some significant types of apps to direct communicate with customers and identify their actual desires regarding the products and services of company. These are Facebook, LinkedIn Groups, Twitter, Tumbler, Instagram, Flicker, Blogs, and YouTube. At the same time,company can use such sources of social media and enhance awareness within the customers towards company product and services. Hence, company can collect perception, feedback, and views of customers regarding the substitute products. Additionally, company can also examine the experience and expectation of consumers towards the goods and services of company.Chart 2: Social media
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