Drivers and Impacts of Globalization

9 Pages2584 Words322 Views

Added on 2020-11-12

Drivers and Impacts of Globalization

Added on 2020-11-12

BookmarkRelated Documents

The Drivers and impact ofglobalisation

CONTENTSContents...........................................................................................................................................2INTRODUCTION...........................................................................................................................3An overview of the drivers of globalisation for Ikea in relation to their entry into the Indianmarket.....................................................................................................................................3Analysis of growth and performance...............................................................................................6Outline IKEA's market entry strategy for the Indian market and set out the advantages anddisadvantages of adopting the wholly-owned subsidiary route for entering the market........6CONCLUSION................................................................................................................................7a) Outline the bureaucratic and political challenges faced by IKEA when gaining approval toenter India, and how these were overcome............................................................................7b) Set out recommendations for if Ikea was to consider entering similar or different markets................................................................................................................................................8REFERENCES................................................................................................................................9

INTRODUCTIONAn overview of the drivers of globalisation for Ikea in relation to their entry into the IndianmarketIt is required for each and every business organisation to influence powerful and impactfulprocedure to extend and expand their business structure in various nations. Globalization is aparticular factor that used to expand collaboration amongst individual and associations on overalllevel. These exercises gives fitting development in tread, correspondence, monetary and moneyrelated terms. In this system, a few associations snatching viable chances to extend their businessin a few nations and getting most extreme benefit and development. Ikea is a Swedish-established multinational gathering who needs passage into Indian market. This association wasestablished in the time of 1943 by Ingvar Kamprad. Ikea essentially outlining, assembling andoffering furniture, kitchen apparatuses and home extras. This firm fundamentally connected witheco-accommodating items that give successful favourable circumstances to them while broadentheir business exercises in a few nations. For them it is required to dissect market and clientsinterest for their items and administrations before exhausting their business in India. Ikea has more than 400 stores in around more than 45 nations however it is difficult toenter in new market with a solid rivalry to existing associations. For a firm it is require todistinguish particular components and territory of drivers for globalization as Government,market, rivalry and cost. These variables has coordinate effect on singular firm and they aremostly wild, so for this Ikea requires to influence impactful procedure to getting higher fittingdevelopment from Indian to advertise. There are some different drivers of globalization are givenbeneath as - Drivers of globalization for Ikea Following are certain drivers of globalisation which support IKEA to expand theirbusiness activities properly so that effective and better outcome could be drawn in relation toevaluate and gain better and supportive results in frame so that effectiveness and efficiency couldbe maintain and manage in determined manner of frame. Technological drivers – For a business association, it is require to actualize propel innovation intheir business system that edges an appropriate establishment for current globalization. Theseelements rolls out proper changes and improvements in authoritative administrations on the basesof client's prerequisite and their request also. Ikea is a notable association and for them it is

End of preview

Want to access all the pages? Upload your documents or become a member.

Case Study Of Globalisation Of Ikea

|2926

|161

Critical Issues in Business Management Doc

|2557

|390

Global Marketing Australia Report 2022

|17

|3330

|13

Internalization drivers and global strategy

|990

|376

Critical Evaluation of Strategies of SONY to Enter into the Indian Market

|11

|4007

|157

International Marketing INTRODUCTION 1 TASK 1 1. Drivers of globalisation, nature of environment 3 4. Identification and justification of one specific target market within UK 4 5. Critical evaluation

|11

|2574

|269

Drivers and Impacts of Globalization