the-effect-of-Intellectual-Protection

Running head: BUSINESS LAW
BUSINESS LAW
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Executive Summary
This paper aims to discuss the importance of the legal regulations in the big technology
companies and tries to understand the significance of such by discussing about the importance of
the intellectual property rights for the companies in order to safeguard themselves to gain a
competitive advantage.

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Table of Contents
Introduction......................................................................................................................................3
Discussion........................................................................................................................................4
Government and Digital Regulations......................................................................................4
Current Digital Regulation Systems........................................................................................4
Harm to Consumers.................................................................................................................5
Importance of Big technology Companies to maintain Intellectual Property Regulations.....6
The effect of Intellectual Protection........................................................................................7
Digital Platforms and consumers.............................................................................................7
Future of Legal System in Intellectual Property......................................................................8
Conclusion.......................................................................................................................................9
References......................................................................................................................................10

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Introduction
The digital world is considered to face a lot of challenges. At some international level,
Australia has tried to form new negotiations for new treaties in order to protect the rights of the
big technology companies but due to various challenging decisions, such has become difficult for
the courts to tackle these issues. Hence, there are several ways in which the issues faced by the
companies need to be resolved. The countries are considered to invest seriously and profoundly
in order to take some advantage of the important and substantial economic and social
opportunities, which a digital economy is considered to bring. The economic success that are
continuing in Australia are considered to depend on the ability to connect the technological
advances in order to improve the business, which is considered to be existing. These would
create several new products in the markets and to improve the daily lives. The companies are
considered to focus on four significant areas, which are people that would be in order to develop
the digital skills. Services are to be provided by the government in order to enhance the digital
skills. The Digital Assets would help in building the infrastructure and to provide an access,
which would be securing the high quality data. Lastly, the companies are also considered to
maintain cyber security, which would help in reviewing the regulatory systems (Ferguson,
Pinnuck and Skinner 2016).
This paper discusses the various legal regulations of the big technology companies. It
would also discuss the current digital regulation systems along with the harmful effects of the
Scams, which have to be endured by the consumers. Apart from such it would discuss the digital
platforms, the consumers, and the future of the legal system. It discusses the intellectual property
regulations relating to copyright and patents and the infringements that are faced by the big

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technology companies and how the companies can handle such. In conclusion, it summarizes the
points that have been discussed in the paper.
Discussion
Government and Digital Regulations
The government is considered to ensure and guarantee the various regulatory
frameworks, which are a part of the modern economy. These are considered to be inclusive of
the telecommunications and other data sharing and privacy that have been revealed in that of the
infrastructure and data sections of this particular agenda. In order to improve the quality of the
various regulations the government is considered to minimize the regulations on the businesses,
and other community organizations along with the individuals. The government is also
considered to encourage and along with such support the territories to recognize the standards
and the regulations, which would help in lowering the costs of business. These try to promote the
various innovation and growth. There are initiatives taken by the government, which help in
shaping the various international standards and digital trade rules. The various industries are
opening up for various blockchain technology which are considered to be critical and they help
in fostering the innovative environment which would be competitive and such is considered to
establish the market confidence in the technological arena. The country is considered to be
leading the various developments of the various new international standards, which are for the
blockchain technologies. These help in several investment opportunities for the country (Okediji
2015).

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Current Digital Regulation Systems
With various growing concerns worldwide in relation to that of the economic power, the
digital technology is considered to be rapidly increasing. The Australian Competition and
Consumer Commission is considered to inquire and provide an undertaking for the forensic
account of the market dominance which would be due to the dominance in that of the digital
platforms and along with such various other implications relating to the Australian media which
are for the rights of the citizens due to the privacy and protection of the information. Due to the
various limitation that are considered to be prevalent and faced by the ACCC along with the
government in order to develop and progress the several new regulations for the digital platforms
in various jurisdictional authority. The digital platforms are considered to perform various
similar functions as that of the other media businesses as they try to select and curate content and
then after doing such tries to evaluate and assess the content. In spite of such, there is an absence
of media regulation on that of the digital platforms. The ACCC has tried to improve and
harmonize the various regulations that are drawn by various media houses on that of the major
Australian public enquiries, which are for instance, the Convergence Review and the Australian
Law Reform Commission’s review. These are considered to identify the inappropriateness of the
several media laws and other regulations, which are existing and prevalent in the age of the
digital convergence (Hardy and Maurushat 2017).
Therefore, it can be understood that, the digital platform companies are considered to not
be part of any industry, which is considered to be recognized easily as there is a possibility of
branching the information or the technology.

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Harm to Consumers
The tech sector is considered to innovate with various economical investments and they
also respond to various inquiry relating to digital platforms that propose or suggest tougher
regulations. The media businesses are considered to seize the findings of the Australian
Competition and Consumer Commission in order to review whether such are considered to be
regulated and bolstered by various other traditional media models. In order to prevent any kind
of harm to the consumers the technology companies are considered to ensure that there would be
no unintended consequences that are available to the Australian consumers. The biggest concern
of these industries are the risk of privacy. As the companies are considered to have various data
and information which are extensive and are considered to be unprecedented access. These at
times are considered to cause harm to the company. Due to various offences, relating to the
digital platforms such might affect the consumers, which might lead to loss of money for the
consumers who have invested in the products of the digital companies. Due to various scams, the
consumers are considered to face difficulties and lose out on money for investing in such. These
scams can be of many types which would affect the consumers as well as the individuals who are
associated with it. The tech support scammers are considered to be targeted on a regular basis by
scam baiting which are both online as well as offline. These frauds or tricks are considered to
target the victims who are considered to be unfamiliar with these and therefore the consumers
become disrupted (Markham and Young 2015).
Importance of Big technology Companies to maintain Intellectual Property Regulations
The copyright law is considered to define the legal rights of the various creators of the
artistic as well as artistic works under the Australian legal system. The scope of this is through
the statutory provision of Copyright Act 1968 which is considered to be applicable to various

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artistic and creative work. It might also include and cover the Design Act. The Australian Patent
law is considered to be regulated and governed by that of the Commonwealth Patents Act (1990)
along with the Patents Regulations (1991). The Intellectual Property law is considered to be
designed in a way which would support the innovations and also help in protecting the
businesses that are considered to develop the original inventions which would be to have a
competitive advantage over others in the business. Australia is considered to be a signatory to
several international agreements which are considered to protect the intellectual properties in c\
various other countries.
The effect of Intellectual Protection
The Intellectual Property regulations are considered to be the backbone of the technology
companies as they have valuable assets which needs to be protected such as the trademarks,
patents, copyrights or the designs. These are exemplified by various technology companies such
as Apple, Microsoft, Facebook, Amazon, Oracle, Google among others. These companies
proactively tries to take various steps in order to secure and protect their rights relating to
intellectual property in order to get a competitive advantage. These help in preventing the any
other company from taking and using the idea and help them in securing the valuable assets
which can be sold and licensed later. Therefore, such should be considered to be the first priority
of the companies in order to avoid any kind of disputes later. If there has been any infringement
then the individuals as well as the corporations may be subjected to penalty in the form of fines
and imprisonment which would be different for individuals and the corporations (Drahos 2016).
Digital Platforms and consumers
The Intellectual Property is considered to provide protection as such is crucial to the
innovations and new developments. Without any kind of protection the ideas would be used by

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several companies and such would be licensed and sold and others would be considered to reap
the benefits of the inventions done through research and development. The digital platforms are
considered to provide numerous amounts of opportunities to the consumers and they have
various choices to choose from. These help them in determining and choosing on the basis of
their preferences. The digital platforms in today’s day and age are fast growing and they help in
bringing the consumers closer to the companies as such helps them stay connected on several
platforms. The growth of such is significant and essential for the development of the companies.
The Intellectual Property is considered to help in developing a company or a corporation’s
revenue streams and also increase the shareholder’s value.
Future of Legal System in Intellectual Property
The Intellectual Property law is considered to have advanced in a dramatic way and is
considered to be recognized globally as such is said to underpin the various industries and the
businesses worth millions of dollars. The technological as well as the political change is
considered to provide an expansion in the economies which are service based or intellectual base
in comparison to that of the product based economies which are traditional industries. These
particular changes have provided with three significant factors which have been impacted
profoundly such as the digital reproduction, which helped in expanding the arena of the business
on the digital level, and the consumers are given the opportunity to make a perfect copy and also
help on distributing such. The Internet is considered to be an essential factor as such helps in the
communications and allows the digital reproduction to be widespread. Rights expansion is
considered to help in an increasing demand of the propriety rights which helps in protecting
these rights from any kind of infringements.

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It can be understood that for the copyright industries it is compelling to see that such
rights have been in existence of draconian provisions for enforcement. The tools that are used
are provided in a manner which is considered to be fair to the public while there has been a clear
element of piracy involved which is considered to be criminal. These are taken care of by the
relevant authorities. There should be appropriate actions introduced as well as taken for such
infringements which would help in making the provisions effective. Whereas, on the other hand,
the patent system needs to have various reviews that needs to be conducted and the procedural as
well as the legislative restraints need to vary on the basis of jurisdictions. There are strict
measures adopted by numerous countries for patent infringements and such should also be
adopted by the government. There needs to be more funds as well as resources, which needs to
be provided for the patent examination and strict limits needs to be invoked.
Conclusion
Therefore, to conclude, it can be understood that, the intellectual property regulations are
considered to be significant as such helps in protecting the innovations and the ideas which have
been developed by the companies from being used by others in order to gain a competitive
advantage. If there are any infringement relating to such then the companies involved in such
would be facing legal consequences. Therefore, in order to carry on and develop the business
there is a need of various legal regulations as such helps in protecting the companies from being
subjected to any fraudulent activities or for any infringement.

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References
Commonwealth Patents Act 1990.
Copyright Act 1968.
Drahos, P., 2016. A philosophy of intellectual property. Routledge.
Ferguson, C., Pinnuck, M. and Skinner, D., 2016. The evolution of audit market structure and the
emergence of the Big 4: Evidence from Australia. Chicago Booth Research Paper, (14-13).
Hardy, K. and Maurushat, A., 2017. Opening up government data for Big Data analysis and
public benefit. Computer law & security review, 33(1), pp.30-37.
Markham, F. and Young, M., 2015. “Big gambling”: the rise of the global industry-state
gambling complex.
Okediji, R.L., 2015. Government as Owner of Intellectual Property: Considerations for Public
Welfare in the Era of Big Data. Vand. J. Ent. & Tech. L., 18, p.331.
Patents Regulations 1991.