The Effect of CSR on Brand Equity - looking from a cultural perspective
Verified
Added on 2022/12/05
|7
|1353
|146
AI Summary
This research study examines the effect of CSR on brand equity from a cultural perspective. It includes a case study on Sainsbury's and explores the concept of corporate social responsibility, different CSR practices, and the positive and negative aspects of CSR on brand equity.
Contribute Materials
Your contribution can guide someone’s learning journey. Share your
documents today.