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The Effect of CSR on Brand Equity - looking from a cultural perspective

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Added on 2022/12/05

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This research study examines the effect of CSR on brand equity from a cultural perspective. It includes a case study on Sainsbury's and explores the concept of corporate social responsibility, different CSR practices, and the positive and negative aspects of CSR on brand equity.

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The Effect of CSR on Brand Equity - looking from a cultural perspective

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