The Effect of Globalization in Consumer Industry: A Case Study of Apple

The effect of
globalization in
consumer industry A
case study of Apple

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY ..................................................................................................................................3
Background of Research ............................................................................................................3
Aim -...........................................................................................................................................3
Objectives ...................................................................................................................................3
Research questions .....................................................................................................................3
Justification of chosen topic .......................................................................................................4
Research methodology ...............................................................................................................4
Literature review ........................................................................................................................6
Activities timescale.....................................................................................................................7
REFERANCES................................................................................................................................8

INTRODUCTION
A quantitative research is the method which helps to measure the value by using a
accurate numerical system, analyzing those measurement with the help of any of the statistical
model , and relationship and associations among the studied variables this method type deal with
the data which is numerical and that data can be converted into the numbers . the most basic
methods used to investigate numerical data called statistical (Borchert and Yotov., 2017.
This report will take Apple Company or the case study and use Quantitative method to
research about this project. This report will use numerical to make this project successful and
researcher can achieve success through quantitative research.
MAIN BODY
Background of Research
The impact of globalization on the business – increased in competition - company need
more investment on the global level as compare to the domestic level, also increase in the
number of competitors and there are to companies who have good in the international market in
every industry (Busemeyer and Garritzmann,., 2017). DE-regulation which allows businesses to
enter markets from which they once precluded. ... Increased mergers and joint ventures -
allowing access to bigger markets and associated cost advantages
Aim -
To analysis “The effect of Globalization in consumer industry A case study of apple “. -
The case study of Apple.
Objectives
 To analyses the conceptual framework of globalization
 To analyses the impact of globalization on Apple
 To evaluate the potential issues and benefits related to Globalization
 To analyses the strategies needed to overcome the issues
Research questions
Q1) Impact of the globalization on the business of apple company ?
Q2) what are the strategies to overcome from issues of globalization ?
Q3) Effective global market entry for Apply company ?