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The Effect of Marketing Strategy - PDF

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Added on  2020-10-22

The Effect of Marketing Strategy - PDF

   Added on 2020-10-22

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The effect of marketing strategy onfirm competitive position in thesupermarket industry
The Effect of Marketing Strategy - PDF_1
Topic: (Company's Name) competitive strategy The effect of marketing strategy on firm competitive position in the supermarket industry: acomparison between Tesco and Lidl.Research QuestionCompare LIDL marketing strategy, how does TESCO marketing strategy affect itscompetitive position in supermarket industry?Marketing strategy is helpful indrawn from the market investigation and its main focus on rightproduct mix in context to attain more profit along with retain business. As comparison to Tesco,market share of LIDL company is low but it is one of fastest developing company insupermarket industry. In order to gain the competitive advantage at market place, LIDLbusiness firm will provide its products on low cost at marketplace and also make improvementin quality of its services or products. It has many distribution hubs so that consumers can notface any issues related to purchasing of products. Now, LIDL company will include itsconsumers in any business process. It will provide the training to its staff members so that theycan deal with customers in a better manner and also pay attention toward them. On the other hand, TESCO is also dealing in the supermarket industry. The marketing strategyof TESCO is meet with satisfying the needs and demands of consumers and also compete withits strong competitors at market place. The main aim of marketing strategy of TESCO is to beregain stakeholders trust to brand (Peck and et. al., 2013). In addition to this, marketing strategyof TESCO company makes extensive use of the media as well as print advertising in asystematic manner to send the message about services and products to potential and existingconsumers. If firm will make the products on the basis of needs and demands of customers, thenlarge number of people will be attracted towards company. It will be helpful in provide thecompetitive advantage to business and firm can sustain at market place for long period of time. Outline of argument: “In this project, we are going to investigate... and try to arguethat...”Content includes:Research AimThe aim of this research is “To determine impact of the marketing strategy and its influence onthe competitive position of company in supermarket industry.” A comparison among Tesco andLidl. 2
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