Introduction
This research study emphasizes on analyzing the effectiveness of an organization’s
change management strategy through the application of theoretical models. The research report
presents an analysis of the change management strategy to be adopted by the Qantas Airways for
improving its growth and development. The report considers the change drivers, strategies
employed, management resistance and cultural issues that can be faced by the airline for
implementing the planned organizational change. The research report has analyzed the
effectiveness of the organizational change through evaluating the quantitative data collected
from survey questionnaire method. Also, the results obtained are compared with change
management strategies of David Jones in order to compare the change management strategies of
both companies.
Background information
The Qantas Airways, a flag carrier airline of Australia that operates many domestic and
international flights across all parts of the world. The airline mainly provides extensive air
services in Australia and New Zealand and carried about 30 million passengers in a year.
However, the company is recently facing issues due to staff lay-off and thus is planning to
restructure its business unit for improving its financial results that are recently declining (Pirotti,
and Venzin, 2016).
Literature review
Fairbrother, Paddon and Teicher (2002) stated that the adoption of changes in
organizational environment has become vital for every business entity in order to attain
competitive advantage in the marketplace. The organizational changes enable a business entity to
match the needs and expectations of the external marketplace and thus ensuring its sustainability.
The organizational changes facilities a business entity to explore new skills, opportunities and
creativity that can prove beneficial for its growth and development. The Qantas airway, as such,
is also recommended to adopt the organizational change of its corporate restructuring. This is
required by the airline to improve its revenue growth which is on decline due to issues such as
increased fuel and staffing costs (Fairbrother, Paddon and Teicher, 2002).

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