The Effects of Globalization on Culture and Operations of Caffe Nero

This case study explores the effects of globalization on the culture and operations of Caffe Nero, an Italian style coffee house brand. It examines the challenges faced by the organization and the influence of globalization on its culture and operations.

The effects of globalization on
culture and operations of an
organisation. The case study of
Caffe Nero.

Table of Contents
INTRODUCTION...........................................................................................................................3
Background to Research Topic...................................................................................................3
Background to Research Organisation........................................................................................4
Research Rationale......................................................................................................................4
Research Questions.....................................................................................................................4
Research Aims and Objectives....................................................................................................5
Research Methodology ...................................................................................................................5
REFERENCES................................................................................................................................8

INTRODUCTION
Globalisation is mainly consider as a word used for describing the growing
interdependencies among the world's economy, population and culture in order to brought
about the cross border trade in terms of goods or services, people, technology, flow of
investment and information. It plays a significant role within the growth of a business by
providing it an opportunity to get access to larger customer base and at the same time easy
availability of resources required for performing business operations effectively (Aharoni,
2014). But it bring several effect over business ad for studying it current study is being
performed i.e. on effect that globalization bring within an organisation in term of its
operations and culture. This study is based on Caffe Nero which is an Italian style coffee
house brand that operates in several different countries throughout the world.
Background to Research Topic
Globalisation is defined as the integration of market within the global economy in
order to enhance the interconnectedness of national economies. This support in promoting
trade practices among two countries by providing a medium to exchange good or services,
communication, fund, information and other things. But despite of all this, globalisation bring
huge influence over a business that can be both positive or negative. This mainly includes a
change in pattern of performing operations, barriers in communication, differences in culture,
varying customer need, competition present in marketplace and lack of technological
compatibility. These all have direct influence over the manner in which an organisation
mainly operates. The two major factors that highly get affected are a culture that organisation
follows and operations performed by them. This is so because each country is different in
term of their belief or value as a result of which there is several difference in their culture
(Davidson, and et. al., 2012). Therefore, in order to perform well and operates its business
effectively an organisation have to changes its culture for getting adjustable to the new
market and offer them services accordingly. This in turn also influence the manner in which
operations are executed by the company. Despite of all these, globalisation also bring certain
positive influence over a business such as, it help in improving the organisational culture by
brining changes within the manner in which the organisation is managed and operated. In
addition to this adoption of inter-cultural practices also support in brining innovative ideas,
improvement ion current practices or dealing with consumer requirement more appropriately.
3

Background to Research Organisation
The internationalisation of business brings several changes to an organisation which
may results into either growth if managed properly or leads to failure in case it don't be able
to manage these changes appropriately. These changes get anticipated due to differences in
term of culture that a particular market follows, different need and expectation of customers
and ways that competitors adopt for performing operations. In order to study it effectively the
Caffe Nero will be taken into consideration for performing this study. It is an Italian styled
coffee house which is headquartered in London and now maintain around 1000 stores
throughout the world (Findlay and et. al., 2012). It started with a one coffee shop in London
with an aim to have some small coffee houses around London, but as the time passers and it
get enhanced over its quality of offerings, it get numerous of opportunity to expand its
business at several different locations. But in the duration of its step toward globalising the
business it may face several changes as it entered into a new market or new culture which in
turn directly influence the organisational operations and several other things. Hence, this
study mainly focusses toward the effects that Caffe Nero has experienced over its culture that
it follows and organisational operations due to its expansion at global business environment.
Research Rationale
The main purpose of performing this study is to determine the effect that an
organisation has to confronts while operating its business within global business
environment. On the other side it also put emphases over the cultural or operational effect
that an organisation face during globalisation. This study will support researcher in
developing an understanding in this area and also help in presenting the information
regarding the ways to deal with such challenges in order top perform smooth operations at
marketplace.
Research Questions
 Describe about the major role that globalisation plays within an organisation's
operation ?
 What are several challenges that Cafe Nero faces while operating at global level?
 Explain about the major influence that globalisation bring on culture and operations of
cafe Nero?
4

Research Aims and Objectives
Aim :-
` “To investigate about the effect that globalisation have on operations and culture of an
organisation.” A study on Cafe Nero.
Objectives:-
 To identify the role of globalisation within an organisation's operation
 To ascertain several challenges that Cafe Nero faces while operating at global level
 To determine the influence that globalisation bring on culture and operations of cafe
Nero
RESEARCH METHODOLOGY
Research Approach:
It refers to a method that support an investigator to perform the analysis of data in
effective manner for extracting out best possible outcome. Inductive and deductive are two
major approaches that are used within an investigation (Green, Camilli and Elmore, 2012).
From these two, deductive approach proves to be more effective approach for current study
as it help in analysing the quantified data that extract out most accurate findings in order to
prove a particular phenomenon on which the study depends.
Research Strategy: -
It involves number of strategies or tactics that an investigator uses for gathering the
information about a particular area of study so that appropriate findings can be presented. The
strategies that can be used for performing investigation are case study, survey, theory etc. For
performing this investigation, survey strategy will be used which support in gathering the
larger amount of information regarding the area of problem.
Research Methodology: -
For ensuring the effective execution of an investigation it remain very crucial for a
researcher to adopt right method for performing study. An investigation is mainly performed
with either qualitative or quantitative method (Kumar, 2019). In order to conduct present
study over globalisation influence over an organisation, quantitative mean of study will be
taken into consideration. This is so because it support in gathering the quantified facts about a
particular thing, event or phenomenon which support in getting assure about something that
further contribute toward a providing a justification regarding particular information.
5

Research Tools: -
It is consider to be a most crucial factor within an investigation as it depict about most
appropriate tool that an investigator must be consider for collecting information. This mainly
includes questionnaire, interview, focus group etc. For current study, questionnaire will be
taken into consideration as it help in gathering the perception as well as knowledge of larger
number of people all together within less possible time and cost (Mackenzie and et. al.,
2012).
Sampling: -
It involves a procedure of selecting group of people for gathering information about a
particular event or phenomenon on behalf of whole population. There are mainly two method
of selecting sample such as probabilistic and non-probabilistic sampling method. For
performing current study, probabilistic sampling method will be taken into consideration that
provide equal opportunity to each individual for being selected that also help in reducing the
chances of bias behaviour (Mackey and Gass, 2015). Hence for gathering information
regarding current study the probabilistic sampling method will be used where sample size
would be 50 employees from whom information will be gathered.
Timescale
There are two type of time horizons that an investigator mainly used within an
investigation that are named as longitudinal and cross sectional. In order to conduct present
investigation longitudinal time horizon will be taken into consideration as it help in
performing future planning for the activities that are required to be executed within a
particular study. Despite of all this for performing the research activity plan appropriately,
Gantt chart will be taken into consideration by the investigator which is a pictorial
representation of set of activities in a systematic manner that is to be conducted within a
dissertation along with time taken by each of them.
Resources
For performing the investigation effectively, researcher require some sort of resources
for conducting activities involve within a study most appropriately. These resources include,
internet connectivity, financial assistance, magazine, newspapers, computer system etc. With
the help of these resources data can be collected effectively and managed in more reliable and
authenticated manner (McCusker and Gunaydin, 2015). There are number of resources that
can be used by a researcher in order to complete the investigation in more effective and
systematic manner. Among these resources the cost, time, communication etc. can be
6

consider to be the major resources that help an investigator in performing their research
activities in more appropriate manner.
7

REFERENCES
Books & Journal
Green, J. L., Camilli, G. and Elmore, P. B. eds., 2012. Handbook of complementary methods
in education research. Routledge.
Kumar, R., 2019. Research methodology: A step-by-step guide for beginners. Sage
Publications Limited.
Mackenzie, J., Tan, P. L., Hoverman, S. and Baldwin, C., 2012. The value and limitations of
participatory action research methodology. Journal of hydrology. 474. pp.11-21.
Mackey, A. and Gass, S. M., 2015. Second language research: Methodology and design.
Routledge.
McCusker, K. and Gunaydin, S., 2015. Research using qualitative, quantitative or mixed
methods and choice based on the research. Perfusion. 30(7). pp.537-542.
Aharoni, Y., 2014. Coalitions and Competition (Routledge Revivals): The Globalization of
Professional Business Services. Routledge.
Davidson, R. K., and et. al., 2012. The impact of globalisation on the distribution of
Echinococcus multilocularis. Trends in parasitology. 28(6). pp.239-247.
Findlay, A. M., and et. al., 2012. World class? An investigation of globalisation, difference
and international student mobility. Transactions of the Institute of British
Geographers. 37(1). pp.118-131.
8