The Elderly and Tourism

The elderly population is increasingly becoming a crucial market for the tourism sector. Seniors are in pursuit of improving their health conditions and are ready to tour destinations that meets these needs such as wellness spas and resorts. It is, thus, imperative for the tourism sector to diversify its services and products to satisfy the aging population. Therefore, the profitability from the senior population will greatly depend on in-depth research regarding the attributes of senior customers in the tourism sector.