The Entrepreneurial Orientation of Z Generation on New Business Venture

Running head: THE ENTREPRENEURIAL ORIENTATION OF Z GENERATION ON
NEW BUSINESS VENTURE
The Entrepreneurial Orientation of Z Generation on New Business Venture
Name of the Student
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THE ENTREPRENEURIAL ORIENTATION OF Z GENERATION ON NEW BUSINESS
VENTURE
Table of Contents
Section 1. Introduction...............................................................................................................3
1. 1 Background of the Study.................................................................................................3
1.2 Rationale of the Study......................................................................................................4
1.3 Research Objectives.........................................................................................................5
1.4 Research Questions..........................................................................................................5
Section 2. Literature Review......................................................................................................6
Section 3. Methodology............................................................................................................6
3.1 Theoretical Approaches...................................................................................................6
3.2 Timeline...............................................................................................................................7
Section 4: Findings.....................................................................................................................7
Section 5: Conclusion................................................................................................................7
References..................................................................................................................................9

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THE ENTREPRENEURIAL ORIENTATION OF Z GENERATION ON NEW BUSINESS
VENTURE
Section 1. Introduction
1. 1 Background of the Study
The newest group of workforce filled with Gen Z entering the organizations are more
likely to steer the business ventures by manifesting entrepreneurial behavior. In addition to
that, these people are starting new business ventures focusing a great deal on pursuing
entrepreneurship. In fact, Ensari (2017) has suggested that the Z generation is poised to be the
most entrepreneurial generation in the history. The ‘Z Generation’ or more popularly known
as ‘Generation Z’, refers to the newest generation born between the years 1995 to 2015.
According to Seemiller and Grace (2017), Generation Z is the generation after Millennial
with people aged from 2 to 24 years. The generation Z is typically the newest entrance to the
modern workforce. On the other hand, EO or Entrepreneurial Orientation, initially defined by
Miller, captures the managerial philosophies, strategy making practices, professional business
behaviors, and product market innovation as well as showcases the capability to become
innovative and proactive (Papulová and Papula, 2015). According to multiple researches
conducted in the recent years, the Gen Z is more inclined towards pursuing entrepreneurship.
This generation has been witnessing enhanced use of technology in the market. There have
been various smartphones, broadband internet access at home which have been helping
Generation Z students to gather more data and information in their age. Internet access has
helped in providing data and knowledge with a click. As per the Institute of Emerging Issues
(2012), the Generation Z has been the most ethnically diverse and technologically sound
generation. This generation has an informal and individual way of social networking in their
lives. Generation Z has been trustworthy and entrepreneurial and less motivated by
Generation Y. There are a number of factors that are significantly contributing towards
developing and empowering an entrepreneurial mindset amongst the Gen Z teens. The
present study aims to investigate the various factors and aspects that are potentially