The Entrepreneurial Orientation of Z Generation on New Business Venture

This research focuses on the entrepreneurial orientation of Generation Z in starting new business ventures. It explores the factors driving their entrepreneurial mindset and the relationship between Gen Z and entrepreneurship. The study includes a literature review, methodology, research objectives, and research questions.

Running head: THE ENTREPRENEURIAL ORIENTATION OF Z GENERATION ON
NEW BUSINESS VENTURE
The Entrepreneurial Orientation of Z Generation on New Business Venture
Name of the Student
Name of the University

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THE ENTREPRENEURIAL ORIENTATION OF Z GENERATION ON NEW BUSINESS
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Table of Contents
Section 1. Introduction...............................................................................................................3
1. 1 Background of the Study.................................................................................................3
1.2 Rationale of the Study......................................................................................................4
1.3 Research Objectives.........................................................................................................5
1.4 Research Questions..........................................................................................................5
Section 2. Literature Review......................................................................................................6
Section 3. Methodology............................................................................................................6
3.1 Theoretical Approaches...................................................................................................6
3.2 Timeline...............................................................................................................................7
Section 4: Findings.....................................................................................................................7
Section 5: Conclusion................................................................................................................7
References..................................................................................................................................9

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Section 1. Introduction
1. 1 Background of the Study
The newest group of workforce filled with Gen Z entering the organizations are more
likely to steer the business ventures by manifesting entrepreneurial behavior. In addition to
that, these people are starting new business ventures focusing a great deal on pursuing
entrepreneurship. In fact, Ensari (2017) has suggested that the Z generation is poised to be the
most entrepreneurial generation in the history. The ‘Z Generation’ or more popularly known
as ‘Generation Z’, refers to the newest generation born between the years 1995 to 2015.
According to Seemiller and Grace (2017), Generation Z is the generation after Millennial
with people aged from 2 to 24 years. The generation Z is typically the newest entrance to the
modern workforce. On the other hand, EO or Entrepreneurial Orientation, initially defined by
Miller, captures the managerial philosophies, strategy making practices, professional business
behaviors, and product market innovation as well as showcases the capability to become
innovative and proactive (Papulová and Papula, 2015). According to multiple researches
conducted in the recent years, the Gen Z is more inclined towards pursuing entrepreneurship.
This generation has been witnessing enhanced use of technology in the market. There have
been various smartphones, broadband internet access at home which have been helping
Generation Z students to gather more data and information in their age. Internet access has
helped in providing data and knowledge with a click. As per the Institute of Emerging Issues
(2012), the Generation Z has been the most ethnically diverse and technologically sound
generation. This generation has an informal and individual way of social networking in their
lives. Generation Z has been trustworthy and entrepreneurial and less motivated by
Generation Y. There are a number of factors that are significantly contributing towards
developing and empowering an entrepreneurial mindset amongst the Gen Z teens. The
present study aims to investigate the various factors and aspects that are potentially

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contributing towards the entrepreneurial Gen Z teens. In addition to that, the study will also
reflect on the level of entrepreneurial mindset that this Gen Z has in terms of executing new
or existing business ventures. As commented by (), Generation Z has been focusing in
working ethics and ignoring them could result to frustration among different individuals,
reduce in productivity and lack in employee engagement. They have been expecting to get
informed and allowed to response and get acknowledged.
1.2 Rationale of the Study
The primary purpose of the study is to understand the relation of Gen Z with
entrepreneurship. According to several studies conducted in the recent past, Gen Z teens tend
to become more focused on money saving, being pragmatic, are mobile natives and avid
users of social media. Unfortunately, these Gen Z teens are growing up at the time of
recession, which potentially leads to adopt an entrepreneurial mindset (Zhang and Acs,
2019). Typically, this generation of youth suffers from recession and student loan crisis,
which makes them choose unorthodox career paths. The study aims to unveil the major
factors that acts as the driving forces for Gen Z teens to become entrepreneurs. On other
words, the research is conducted in order to study the entrepreneurial orientation (EO) of this
newest group of workforce in new business ventures (Williams, 2015). They have been
preferring work environment for learning professionalism development opportunities that
might help in opening new business ventures. Work place has been encouraging
entrepreneurial skills and knowledge that led to entrepreneurial businesses. They have been
preferring workplaces to adjust themselves according to support provided by their seniors at
workplace. They have been realistic about their work and expectation and optimistic in the
future. As per the findings of (), Generation Z has been impatient, lack in ambition and have
high dependency on technology. Generation Z are more concerned with several
environmental issues including water shortages. This has been showing high sense of

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VENTURE
responsibility towards natural resources. Technology has been an important part of their
identity and they are tech savvy people. This research will focus on the interpretation of
Generation Z on new venture in the market.
1.3 Research Objectives
The research objectives for the study are formulated below:
 To understand the relationship between Gen Z and entrepreneurship
 To identify the major factors that drive Gen Z to adopt entrepreneurial mindsets
 To measure the EO (Entrepreneurial Orientation) of the Gen Z teens in business
ventures
1.4 Research Questions
Based on the research objectives, the research questions are formulated as follows:
 What is the relationship between Gen Z and entrepreneurship?
 What are the major factors that drive Gen Z to adopt entrepreneurial mindsets?
 What is the EO (Entrepreneurial Orientation) of the Gen Z teens in business ventures?

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Section 2. Literature Review
The potential value of studying the entrepreneurial orientation of Gen Z in the
workplace and in new business ventures is highly beneficial for the companies who works
with the Gen Z. in addition to that, the present business market is focused on a consumer base
where the majority of the population belongs to Gen Z (Singh and Dangmei, 2016).
Therefore, it is significantly crucial to understand the entrepreneurial behavior of the Gen Z
teens in the workplace, as it highly drives a countries economic and socio-economic
positions. Moreover, this study will also help in gaining useful knowledge to help the
business firms in building strategies to utilize the huge Gen Z talents.
Section 3. Methodology
In order to conduct the research, a mixture of both the qualitative and quantitative
research methods will be applied. In the quantitative method, a survey will be carried out by
forming a questionnaire, which will be distributed amongst a selected group of participants.
In qualitative methods, interviews will be conducted with Gen Z teens. The sample size or
population will be 50 Gen Z teens from different professional backgrounds pursuing different
career paths. On the other hand, 5 Gen Z teen will be interviewed with open ended questions
for the qualitative analysis part.
3.1 Theoretical Approaches
In order to gain deep insight into the details of the selected topic, adequate amount of
secondary sources will be selected and critically reviewed. The literature review section of
the research paper will involve critical analysis of these selected articles, journal papers,
research papers, websites, e-books, PDFs etc. that hold relevant information of the research
topic (Desai and Lele, 2017). The main aim will be to understand the related theory,

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VENTURE
concepts, ideas and opinions in a thorough manner along with collecting the useful data and
information already existing from previous researches in this topic.
3.2 Timeline
Task Name Duration Start Finish
The Entrepreneurial Orientation of Z
Generation on New Business Venture 60 days Wed 8/1/19 Tue 10/23/19
Selection of the Topic 5 days Fri 6/29/19 Thu 7/5/19
Collection of Data from secondary sources 7 days Fri 7/6/19 Mon 7/16/19
Preparing the layout 8 days Sun 7/15/19 Tue 7/24/19
Review of Literature 5 days Wed 7/25/19 Tue 7/31/19
Developing plan for the research 8 days Wed 8/1/19 Fri 8/10/19
Selecting appropriate techniques for research 24 days Sat 8/11/19 Wed 9/12/19
Collection of Secondary data 14 days Thu 8/30/19 Tue 9/19/19
Data Analysis & Interpretation 10 days Wed 9/19/19 Tue 10/2/19
Findings and Discussion 15 days Wed 10/3/19 Tue 10/23/19
Conclusion to the study 2 days Wed 10/3/19 Thu 10/4/19
Preparing Rough Draft 6 days Fri 10/5/19 Fri 10/12/19
Completion of Final Work 7 days Mon 10/15/19 Tue 10/23/19
Section 4: Findings
As indicated by various looks into directed in the ongoing years, the Gen Z is progressively
disposed towards seeking after business enterprise. This age has been seeing upgraded
utilization of innovation in the market. There have been different cell phones, broadband web
access at home which have been helping Generation Z understudies to accumulate more
information and data in their age. Web access has helped in giving information and learning a
tick. According to the Institute of Emerging Issues (2012), the Generation Z has been the
most ethnically assorted and innovatively solid age. This age has a casual and individual
method for long range informal communication in their lives. Age Z has been reliable and
innovative and less inspired by Generation Y. There are various variables that are altogether
contributing towards creating and engaging a pioneering outlook among the Gen Z
adolescents.

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VENTURE
Section 5: Conclusion
The present research plans to explore the different elements and angles that are conceivably
contributing towards the innovative Gen Z teenagers. Notwithstanding that, the investigation
will likewise think about the degree of enterprising mentality that this Gen Z has as far as
executing new or existing business adventures. Generation Z has been centering in working
morals and disregarding them could result to disappointment among various people, lessen in
efficiency and need in worker commitment. They have been hoping to get educated and
permitted to reaction and get recognized. The potential benefit of examining the enterprising
direction of Gen Z in the working environment and in new business adventures is
exceptionally gainful for the organizations who works with the Gen Z.

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References
Desai, S.P. and Lele, V., 2017. Correlating internet, social networks and workplace-a case of
generation Z students. Journal of Commerce and Management Thought, 8(4), p.802.
Ensari, M.S., 2017. A study on the differences of entrepreneurship potential among
generations. Research Journal of Business and Management, 4(1), pp.52-62.
Papulová, Z. and Papula, J., 2015. Entrepreneurship in the Eyes of the Young
Generation. Procedia Economics and Finance, 34, pp.514-520.
Seemiller, C. and Grace, M., 2017. Generation Z: Educating and engaging the next
generation of students. About Campus, 22(3), pp.21-26.
Singh, A.P. and Dangmei, J., 2016. Understanding the Generation Z, the future
workforce. South-Asian Journal of Multidisciplinary Studies, 3(3), pp.1-5.
Williams, A., 2015. Move over, millennials, here comes Generation Z. The New York
Times, 19.
Zhang, T. and Acs, Z., 2019. Does Generation Matter to Entrepreneurship? Four Generations
of Entrepreneurs. Southern Economic Journal.