The Entrepreneurial Orientation of Z Generation on New Business Venture

This study aims to understand the entrepreneurial behavior of Generation Z in new business ventures and their relationship with entrepreneurship. It explores the factors driving Gen Z to adopt entrepreneurial mindsets and measures their entrepreneurial orientation in business ventures. The study provides valuable insights for companies working with Gen Z and helps in building strategies to utilize their talents.

Running head: THE ENTREPRENEURIAL ORIENTATION OF Z GENERATION ON
NEW BUSINESS VENTURE
The Entrepreneurial Orientation of Z Generation on New Business Venture
Name of the Student
Name of the University

2
THE ENTREPRENEURIAL ORIENTATION OF Z GENERATION ON NEW BUSINESS
VENTURE
Table of Contents
Chapter 1: Introduction..............................................................................................................4
1. 1 Background of the Study.................................................................................................4
1.2 Rationale of the Study......................................................................................................5
1.3 Research Objectives.........................................................................................................6
1.4 Research Questions..........................................................................................................6
Chapter 2: Literature Review.....................................................................................................7
2.1 Gen Z................................................................................................................................7
2.2 Generation Z being a kind of employee...........................................................................9
2.3 Generation Z- Characteristics and Age range................................................................12
Chapter 3: Research Methodology...........................................................................................15
3.1 Introduction....................................................................................................................15
3.2 Method Outline..............................................................................................................15
3.3 Research Philosophy/Paradigm......................................................................................16
3.4 Research Approach........................................................................................................18
3.4.1 Usage of Deductive approach and its Justification.................................................18
3.5 Design of the Research...................................................................................................19
3.6 Methods for the collection of the data............................................................................20
3.7 Analysis of the data........................................................................................................21
3.8 Sampling........................................................................................................................22
3.9 Ethical Consideration.....................................................................................................22
Theoretical Approaches.......................................................................................................23

3
THE ENTREPRENEURIAL ORIENTATION OF Z GENERATION ON NEW BUSINESS
VENTURE
Timeline...................................................................................................................................23
Chapter 4: Data findings and Analysis.....................................................................................25
4.1 Quantitative Analysis.....................................................................................................25
Chapter 5: Conclusion and Recommendations........................................................................35
5.1 Conclusion......................................................................................................................35
5.2 Recommendations..........................................................................................................37
References................................................................................................................................39

4
THE ENTREPRENEURIAL ORIENTATION OF Z GENERATION ON NEW BUSINESS
VENTURE
Chapter 1: Introduction
1. 1 Background of the Study
The newest group of workforce filled with Gen Z entering the organizations are more
likely to steer the business ventures by manifesting entrepreneurial behavior. In addition to
that, these people are starting new business ventures focusing a great deal on pursuing
entrepreneurship. In fact, Ensari (2017) has suggested that the Z generation is poised to be the
most entrepreneurial generation in the history. The ‘Z Generation’ or more popularly known
as ‘Generation Z’, refers to the newest generation born between the years 1995 to 2015.
According to Seemiller and Grace (2017), Generation Z is the generation after Millennial
with people aged from 2 to 24 years. The generation Z is typically the newest entrance to the
modern workforce. On the other hand, EO or Entrepreneurial Orientation, initially defined by
Miller, captures the managerial philosophies, strategy making practices, professional business
behaviors, and product market innovation as well as showcases the capability to become
innovative and proactive (Papulová and Papula, 2015). According to multiple researches
conducted in the recent years, the Gen Z is more inclined towards pursuing entrepreneurship.
This generation has been witnessing enhanced use of technology in the market. There have
been various smartphones, broadband internet access at home which have been helping
Generation Z students to gather more data and information in their age. Internet access has
helped in providing data and knowledge with a click. As per the Institute of Emerging Issues
(2012), the Generation Z has been the most ethnically diverse and technologically sound
generation. This generation has an informal and individual way of social networking in their
lives. Generation Z has been trustworthy and entrepreneurial and less motivated by
Generation Y. There are a number of factors that are significantly contributing towards
developing and empowering an entrepreneurial mindset amongst the Gen Z teens. The
present study aims to investigate the various factors and aspects that are potentially

5
THE ENTREPRENEURIAL ORIENTATION OF Z GENERATION ON NEW BUSINESS
VENTURE
contributing towards the entrepreneurial Gen Z teens. In addition to that, the study will also
reflect on the level of entrepreneurial mindset that this Gen Z has in terms of executing new
or existing business ventures. As commented by Ozkan and Solmaz (2015), Generation Z has
been focusing in working ethics and ignoring them could result to frustration among different
individuals, reduce in productivity and lack in employee engagement. They have been
expecting to get informed and allowed to response and get acknowledged.
1.2 Rationale of the Study
The primary purpose of the study is to understand the relation of Gen Z with
entrepreneurship. According to several studies conducted in the recent past, Gen Z teens tend
to become more focused on money saving, being pragmatic, are mobile natives and avid
users of social media. Unfortunately, these Gen Z teens are growing up at the time of
recession, which potentially leads to adopt an entrepreneurial mindset (Zhang and Acs,
2019). Typically, this generation of youth suffers from recession and student loan crisis,
which makes them choose unorthodox career paths. The study aims to unveil the major
factors that acts as the driving forces for Gen Z teens to become entrepreneurs. On other
words, the research is conducted in order to study the entrepreneurial orientation (EO) of this
newest group of workforce in new business ventures (Williams, 2015). They have been
preferring work environment for learning professionalism development opportunities that
might help in opening new business ventures. Work place has been encouraging
entrepreneurial skills and knowledge that led to entrepreneurial businesses. They have been
preferring workplaces to adjust themselves according to support provided by their seniors at
workplace. They have been realistic about their work and expectation and optimistic in the
future. As per the findings of Seemiller and Grace (2016), Generation Z has been impatient,
lack in ambition and have high dependency on technology. Generation Z are more concerned
with several environmental issues including water shortages. This has been showing high

6
THE ENTREPRENEURIAL ORIENTATION OF Z GENERATION ON NEW BUSINESS
VENTURE
sense of responsibility towards natural resources. Technology has been an important part of
their identity and they are tech savvy people. This research will focus on the interpretation of
Generation Z on new venture in the market.
1.3 Research Objectives
The research objectives for the study are formulated below:
 To understand the relationship between Gen Z and entrepreneurship
 To identify the major factors that drive Gen Z to adopt entrepreneurial mindsets
 To measure the EO (Entrepreneurial Orientation) of the Gen Z teens in business
ventures
1.4 Research Questions
Based on the research objectives, the research questions are formulated as follows:
 What is the relationship between Gen Z and entrepreneurship?
 What are the major factors that drive Gen Z to adopt entrepreneurial mindsets?
 What is the EO (Entrepreneurial Orientation) of the Gen Z teens in business ventures?

7
THE ENTREPRENEURIAL ORIENTATION OF Z GENERATION ON NEW BUSINESS
VENTURE
Chapter 2: Literature Review
2.1 Gen Z
The potential value of studying the entrepreneurial orientation of Gen Z in the
workplace and in new business ventures is highly beneficial for the companies who works
with the Gen Z. in addition to that, the present business market is focused on a consumer base
where the majority of the population belongs to Gen Z (Singh and Dangmei, 2016).
Therefore, it is significantly crucial to understand the entrepreneurial behavior of the Gen Z
teens in the workplace, as it highly drives a countries economic and socio-economic
positions. Moreover, this study will also help in gaining useful knowledge to help the
business firms in building strategies to utilize the huge Gen Z talents. The potential value of
studying the entrepreneurial orientation of Gen Z in the workplace and in new business
ventures is highly beneficial for the companies who works with the Gen Z. in addition to that,
the present business market is focused on a consumer base where the majority of the
population belongs to Gen Z (Singh and Dangmei, 2016). Therefore, it is significantly crucial
to understand the entrepreneurial behavior of the Gen Z teens in the workplace, as it highly
drives a countries economic and socio-economic positions. Moreover, this study will also
help in gaining useful knowledge to help the business firms in building strategies to utilize
the huge Gen Z talents.
The fundamental purpose behind the investigation on the Z generation business in the
workplace is to effectively discuss the possible benefits and the advantages which has been
addressed due to the incorporation of the enterprise orientation of the Z generation in the
respective work environment (Solaja & Ogunola, 2016). Followed by these aspects this paper
has primarily focused on the applications of the Z generation businesses as well as it has also
elaborated the influence of Z gen by comparing it with the other previous generations.

8
THE ENTREPRENEURIAL ORIENTATION OF Z GENERATION ON NEW BUSINESS
VENTURE
Considering the above aspects a detail investigation on generations of the modern world it
has been identified that there are five most significant generations present in the modern
world which includes the Silent Generation which has started from the year 1928 to 1944,
next the Baby Boomer Generation which has started from the year 1945 to 1965, from the
year 1965 to the year 1979 the generation X has taken place as well as the Y generation has
started from the 1980 to the 1995 and finally the Z generation has started its journey after the
year 1995 till now (Clark, 2017). Studies has also mentioned that in the Silent Generation the
workflow followed by obeying the higher authority as it was based on the top-down
approach.
Followed by this the next generation termed as the Baby Boomer generation which as
primarily tend to be workaholics as it was identified that this generation of enterprise
operations mainly believes in the excessive hard work and dedication (Bassiouni & Hackley,
2014). Along with that while investigation the working process of X generation it has been
noticed that comparing with the previous generations this generation holds significant growth
towards maintaining the balance in the workplace by making the employs comfortable with
each other as well as with the higher authorities. Followed by the above generation in the Y
generation it has been noticed that the basic enterprise operations are mainly based on the
profitability as well as the utilization of the advance technologies (Mohr, 2017). After
successfully investigating the above generations it has been observed that there are many
differences present in the enterprise orientation as in the Z generation the organizational
operations are mostly performed by the mobile devices as well as it works with maintaining
the communication and based on the ethical considerations as well (Heng & Yazdanifard,
2013). Along with the above statement studies has mentioned that the business venture of Z
Gen is fundamentally based on the digitization process, which has been initiated mostly in
between the time duration of 1990 to 2000 as in between this time interval one of the most

9
THE ENTREPRENEURIAL ORIENTATION OF Z GENERATION ON NEW BUSINESS
VENTURE
significant changes has been noticed since, internet as well as the utilization of smart phones
and laptops were very popular (VanMeter et al., 2013). Apart from the utilizations of
electronic devices the rapid growth of the utilization of internet network also holds significant
responsibility towards the growth of the Z Gen business venture (Cseh-Papp et al., 2017).
Considering the business progress which has been identified in the past years it can be stated
that the incorporation of advance technologies into the organizational operations. While
analyzing the ventures in business and organizations it has been noticed that due to the
incorporation of the advance operational procedures various significant aspects has been
increased which includes the communication, marketing as well as the financial growth.
Along with the mentioned aspects it has also improved their service quality by making it
more customize for the customers and since it holds effective communication protocols it
also helps the employs to maintain the work balance among themselves (Bejtkovský 2016).
2.2 Generation Z being a kind of employee
It has been observed that some authors have directly stated that the generation Z is
unlike some other kind of generation which has been ever seen before and it is fully a true
global generation which will be able to determine the largest shift of generation which any
workplace will ever see before. It has also been admitted that the gen Z has been able to share
a series of a large number of characteristics with that of the generation of Y and this is
actually related to their capability of adapting to the world globally and for using all the full
new technologies (Gilbert, Raffo & Sutarso, 2013). A great attention has been drawn upon
the particular fact that the gen Z is going to be bringing something full new directly in the
terms of several expectations for their respective professional lives (Goh, & Lee, 2018). If a
comparison is done prior to the generation Y which possess with the capability of multi-
tasking has already been acknowledged, then it can also be said that the gen Z has a much
bigger capability of working on various tasks at the similar time. But it must be taken into

10
THE ENTREPRENEURIAL ORIENTATION OF Z GENERATION ON NEW BUSINESS
VENTURE
account that gen Z is much more productive as compared to the gen Y. This capability is
directly related to their wider access to huge information as well as social networks from any
older age, gen Z possess with much greater capability of processing a huge amount of
information. Moreover, it has been found that all person who are mainly belonging to the
generation Z are hugely self-confident and are seen to be possessing a kind of optimistic view
on their individual future life of profession and highly tends to possess a number of initiatives
of an entrepreneur as it has been seen that they are very much innovative and creative as well
(Kick, Contacos-Sawyer & Thomas, 2015). One more very much essential characteristic is
actually the basic fact that apart from being linked constantly on the social media, the gen Z
mostly seem to be minimally involved in all the civic engagements as compared to all the
earlier generations. It has been already indicated that the gen Z is preferring an independent
work and highly tends for being reluctant for directly involving in the teamwork. This
particular fact can be easily determined by the propensity of generation Z for sharing
information in an environment which will be virtual by utilizing a particular language which
is abbreviated which directly affects their particular listening and several skills which are
purely interpersonal.
The activity on the social media is seen to be negatively influencing all the generation
Z’s writing skills because they are highly seen to be needing in-depth training on the
development of formal skills of sharing information (Colbert, Yee & George, 2016).
However, a general accepted concept is that the generation Z can be integrated very easily in
all organizations by the development of several programs of mentorship by the use of
generations which are further experienced and this particular idea is seen to be being
proposed since all the millennials are seen to have entered the market of labour mainly for the
purpose of providing support to their respective relationship related to work with all the
Baby-Boomers. There is a huge need for mentoring the generation Z particularly at the

11
THE ENTREPRENEURIAL ORIENTATION OF Z GENERATION ON NEW BUSINESS
VENTURE
workplace because all the members of this specific generation will be strongly requiring to be
taught constantly as well as needing a particular feedback upon the activity (Berkup, 2014).
As compared to all the millennials, gen Z mostly tends not for resisting all the relationships
within authorities as it has been seen that all the representatives have found a great need for
the human link. This actually means that gen Z can only work for all those who are highly
superior possessing with the capability of managing to develop a much stronger relationship
of working with all of their subordinates (Shatto & Erwin, 2016). An idea can also be brought
into the light which is nothing but the reverse mentoring which is basically a program which
can easily provide help to all the employees belonging to any age for bonding, and all the
junior employees can also be able to share their individual knowledge as well as capabilities
towards all the employees who are senior (Bejtkovský, 2016). As per the present conditions
of the workplace is considered, when diversity is actually the main characteristic, the reverse
monitoring can also become a very strong instrument for incrementing the employee
engagement from all kinds of generations and the final result will be that the performance of
the organization will be highly enhanced (Yi et al.,2015).
Further, if the development of the professional life is considered, all the person
belonging to the gen Z will be highly tending towards valuing more the high importance of
all the soft skills in the particular detriment of all the hard which may be very much
surprising (Arar & Yüksel, 2015). This is because it has been noticed that all the members
that all the members belonging to this generation tends for not possessing soft skills because
they mostly begin their life of profession. Further, it can be said that all the retaining
employees of gen Z for a number of years may be really a tough issue for resolving and all
the person within this particular generation can become highly loyal to their particular
employer if the organization is seen to be offering them with the opportunity of growing and
for experiencing full new things and also for achieving all the leading position. In fact, it can

12
THE ENTREPRENEURIAL ORIENTATION OF Z GENERATION ON NEW BUSINESS
VENTURE
be said that all the opportunities for the advancement are considered to be the most important
factor when all the different members belonging to the gen Z will be selecting a job which
will be totally full time and this will be particularly explaining the main reason for preferring
to work in all the companies which are mostly midsized or also for all the corporations which
are multinational (Becton, Walker & Jones‐Farmer, 2014).
It has been found that there is a huge importance of generation Z which is to be
highlighted as per the security is considered (Desai & Lele, 2017). It has been indicated that
about 80% of all the members of the generation Z is expecting for working much harder other
than all the generations which are older than them mainly for possessing a path of profession
which will be totally successful. Further, all the conditions which include both the economic
and the social ones are noticed to be growing up with the influenced gen Z as it has been
reported for being much more realistic as per all the demands as well as all the expectations
are considered at a particular workplace. In this way all the expectations of generation Z has
been identified regarding the life of a professional and the workplace.
2.3 Generation Z- Characteristics and Age range
The age of the gen Z is seen to be varying considerably. It must be properly
highlighted that some other generation will be following the gen Z which is main known as
the Alfa generation which are actually those people who are particularly born after the year
2010 (Iorgulescu, 2016). It has to be known that none of all the earlier generations possess as
several terms as that of gen Z. Some examples can be taken into account like iGeneration,
Facebook, Switchers and Gen Tech. It is also known that gen Z can also be known as C
generation and R Generation. In case of C Generation this particular expression will be
coming from “linked” as all the representatives are linked to the internet, computerized as
content centric. In case of the R Generation this particular expression will be mainly coming
from the generation of Responsibility (Singh & Dangmei, 2016). For a much more better

13
THE ENTREPRENEURIAL ORIENTATION OF Z GENERATION ON NEW BUSINESS
VENTURE
understanding of the generation Z and its particular digitization, it must be clearly highlighted
that they were mainly born in the year 1990s and has been raised in that of the year 2000s
during all the changes which are mainly profound within the century who will be particularly
existing in a global world with the web, smartphones, digital media as well as laptops
(Seemiller & Grace, 2016). There is a specific opinion about the basic fact that this particular
generation is actually about spending the youth as well as all the years of the adult in such an
era of renewal of economy as well as the society. A specific fact can be clearly highlighted
that the gen Z will be functioning in all the worlds which will be both virtual as well as real.
The two worlds can be switched because they are seen to be perceiving them as each other’s
complementary. The main consequence of this particular circumstance is that all the different
representatives of the gen Z can easily check as well as source the specific information which
are actually needed. The can even share information with each other with each other very
quickly (Rothman, 2016). The processing of the sharing of information among all of them
will be continuous because they are seen to be utilizing a broad variety of all the devices of
communication or social media.
All the users of the active social media possess with a huge number of contacts and
they will be mainly living their individual daily relationships with the help of such channels.
All the personal meetings are also considered to be very much important to all of them and
keeping all the contacts online are also considered to be important equally. Gen Z is seen to
be utilizing all the different devices of mobile and all of them are mostly commenting upon
the reality, environment and all the surroundings wherever they are seen to be living in
(Bencsik, Horváth-Csikós & Juhász, 2016). They mostly manifests all of their opinions as
well as attitudes utilizing blogs, Twitter as well as all the internet forums and they are mostly
capable of sharing a number of photos as well as films. It can be said that Facebook can be
utilized for all the activities which are mentioned above. It has been noticed that gen Z will

14
THE ENTREPRENEURIAL ORIENTATION OF Z GENERATION ON NEW BUSINESS
VENTURE
not only utilize all the internet’s content, but also will be creating as well as controlling it. It
can also be emphasized that because of all the applications which are mainly capable of
supporting multitasking being able to properly concentrate as well as memorize something in
much more longer term and this has become very much difficult for the gen Z (Tulgan,
2013). The particular literature upon the subject of gen Z will be also pointing all the
characteristics which will be directly suggesting that all the several representatives of this
particular generation will be likely to be achieving a great and excellent career of profession
immediately without any kind of effort. It has been noticed that it is really very much difficult
to face the actual and specific vision of the development of the professional career which will
be very hugely long lasting. These are particularly those people who will be looking for a
specific job which will be not only within all of their closest surroundings but also all over
the world.
This is mainly because their particular characteristic features are mainly mobility and
the specific knowledge of all the foreign languages (Ozkan & Solmaz, 2015). It can be
thought of that what actually constituted a specific threat for all the earlier generations is
mainly an object of both fascination and the experimentation for the gen Z. They actually do
not care at all regarding the stability at work and they are seen to be easily changing their
respective workplace by looking for the versatility and also for escaping from the routine.
They are actually considered to be the most educated ones. They are also considered to be the
most sophisticated generation ever. All the young people are seen to be mostly considering
self-employment as a specific way of the activity of profession, especially because of the
basic fact that they are mostly considering it as a far better paid as well as providing a sense
of independence (Brown, Thomas and Bosselman 2015). On the particular basis of the
analysis of literature, gen Z is seen to be much less described in a frequent manner mainly
due to the young age as well as the presence mainly the limited one on the specific market of

15
THE ENTREPRENEURIAL ORIENTATION OF Z GENERATION ON NEW BUSINESS
VENTURE
labor. Gen Z is seen to be characterized in a fully professional literature other than some
other generations. This is mainly a generation which is seen to have already entered the
market of labor or rather just entering into it possessing with their very first job or internship.
It may also happen that this is mainly a generation which is studying and not yet working
(Wiedmer 2015).

16
THE ENTREPRENEURIAL ORIENTATION OF Z GENERATION ON NEW BUSINESS
VENTURE
Chapter 3: Research Methodology
3.1 Introduction
The choice of methodology towards the research should be chosen so as to
accomplish the satisfaction of the ultimate objectives, which would unquestionably act as a
consolation to the necessities of the exploration at the current circumstance. Choice of an
appropriate philosophy identified with the system of the research serves the specialist for
choosing the way for the exploration and lets the scientist to work in a clever way. The
framework with respect to the system of the task fills in as an essential and significant job
towards the effective finish of the undertaking. The reliance of the achievement rate of the
task exceptionally relies upon the chose technique for the venture. Techniques for the
research are conclusive in nature and it causes the scientist to choose about the method for
investigation that ought to be fitting for the exploration and decides the consequence of the
research led. There are sure limitations that act as a hindrance for the undertaking and the
system recognizes them and expel them and make how will be without obstruction and will
meet the necessities and the objective outcomes. So as to lead the exploration, a blend of both
the subjective and quantitative research techniques will be connected. In the quantitative
technique, a review will be done by framing a survey, which will be disseminated among a
chose gathering of members. In subjective techniques, meetings will be directed with Gen Z
teenagers. The example size or populace will be 50 Gen Z teenagers from various expert
foundations seeking after various profession ways. Then again, 5 Gen Z high schooler will be
met with open finished inquiries for the subjective research part.
3.2 Method Outline
The business related to the investigation required for the venture is taken after
Positivism philosophical perspective that will be required for coordinating the business

17
THE ENTREPRENEURIAL ORIENTATION OF Z GENERATION ON NEW BUSINESS
VENTURE
related to the research for the undertaking. The framework that has been decided for the
undertaking has both illustrative and deductive methodologies. The investigation for the
venture was finished utilizing mix procedure and the combination of the two sorts of data that
is abstract and quantitative is accomplished for the research. The information that has been
gathered for the research is finished by study surveys among the test with respect to
probability and non-probability perspectives. The example that has been gathered for the
research is from 50 representatives on the setting of the research as a probability test.
3.3 Research Philosophy/Paradigm
Contemplating crafted by Brown and Stowers (2013), rationale behind the exploration
is being viewed as a critical parameter and perspective from fundamental viewpoint that
prepares the analyst and created for the arrangement of the research. Trails have been made
by experts for explanation and setting up connection between the segments and events by the
utilization of reasonable interpretation. The expert utilized a few gauges identified with
reasoning and they are – Interpretivism, Positivism, Authenticity and Pragmatism. The
perspective identified with positivism gives the specialist a direction where the methodical
errands are being performed and associations in logical angle are being found by the scientist
that will make the analyst go to the surmising that will be certifiable in nature. Interpretivism
manages the administration of the parts identified with humanism and depicts them in the
manner by which they appear to be. This character is antagonistic to the character of
positivism and with the researcher depiction there is immediate reliance of the referenced
character.
The subjects are given its characteristic credits by the validness perspective and
makes the analyst kept to reproduction fabricating and carries the focus to the outline, being
certifiable in nature for the segments that are normal. The unusualness of the social angles
and inference that will be reasonable in nature are upheld by the characteristic of common

18
THE ENTREPRENEURIAL ORIENTATION OF Z GENERATION ON NEW BUSINESS
VENTURE
sense. This perspective carries on as an interface for the other two perspectives and they are
positivism and interpretivism. The research technique that is being utilized in any exploration
is in charge of uncovering the connection between the learning convictions and the researcher
who is leading the exploration. The differing edges of any exploration are being observed by
the researcher and are being described with the assistance of couple of points of view,
particular in nature, and they are theory advertisement axiology. Axiology is in charge of the
administration of the ethical principles and ontological framework is in charge of the
administration of analyst doubt (Magilvy and Thomas, 2009).
3.3.1 Justification for Selecting Positivism
Positivism was the perspective in philosophical viewpoint that was picked to execute
effective investigation of the undertaking. The sound perspective and affiliation
determination is being sponsored by this perspective and the support is finished by the
assistance of guidelines of numerical. Figuring theory and working up associations among the
factors are empowered predominantly by this perspective under the given research.
Interpretivism, being particular in nature, without any respects to the settlement of the issues
of the research, gives the conflict through the rationale. These are the essential purposes for
picking of the positivism perspective (Saunders et al. 2009). In the segment of writing audit
of the exploration paper, a few hypotheses are talked about which managed various elements
of thee styles identified with initiative and duty in regards to the inspiration of the
representatives. Contingent on the discoveries in the writing area, the accumulation of
information for the exploration is being finished. A poll that will be shut finished in nature
will be utilized so as to play out the study for the accumulation of the information for the
research. The advancement of the survey will be finished holding all the hypothetical factors
under thought that are found in the writing audit segment of the paper (Bencsik, Horváth-
Csikós and Juhász 2016). After the fruition of the study, the information that will be gathered

19
THE ENTREPRENEURIAL ORIENTATION OF Z GENERATION ON NEW BUSINESS
VENTURE
will be carried under research with the discoveries from the writing survey segment of the
paper and the finish of the investigation will be drawn from the correlation.
3.4 Research Approach
Concentrates by Popping (2012) gave the sign that there are two interesting classes
under which the methodology that has been utilized by the researcher so as to play out the
research can be characterized. Different motivations behind the undertaking can be served by
these two novel classes named as Inductive and Deductive type of systems. The portrayal of
the events and segments are being taken over by the inductive type of methodology.
Recognition relying upon hypothesis of models are being figured by the researcher and it is
empowered by portrayal. Testing of the present framework, theoretical in nature, is provoked
by the utilization of hypothesis plan.
There is a whole uniqueness present in the deductive procedure when contrasted with
inductive procedure while setting up a connection between them. A structure in theoretical
configuration is being picked in this structure and making sense of theory is done so as to
shape a relationship and the elements those were under idea, an affiliation is being develop
between them furthermore (Igel and Urquhart 2012). A preliminary of the hypothesis is being
done, which is being helped by definite data and the impression of model observation is seen
over the data of the investigation. The relationship establishment among the variables is being
allowed by this structure alongside the correspondence propensity (Brown and Stowers
2013).
3.4.1 Usage of Deductive approach and its Justification
The deductive structure has been settled on the present research because of its
arrangement of help to the research. The impression of inclination is the essential subject
occasion for the methodology of inductive nature and furthermore the use of inductive

20
THE ENTREPRENEURIAL ORIENTATION OF Z GENERATION ON NEW BUSINESS
VENTURE
methodology neglects to give an explanation that would clarify every one of the subtleties
unmistakably. The issues that are revealed and the extents of such issues gets an unfeasible
methodology and the administration of such issues fall under the hover of human limitation.
Confinement ought to be set apart for the investigation issues and the time required for the
investigation. The confirmation that can recognize the issues for the investigation and the
administration of such issues is conceivable if there should arise an occurrence of the
research being finished. The components those are substandard in nature before the research
could be mulled over by the pro so as to reach an inference to the relationship among such
factors and a canny explanation of the events are seen that are being finished with (Priporas,
Stylos and Fotiadis 2017) the data help of the analysis. Intelligence is the essential normal
for the methodology and with the assistance of this methodology, confinements can be made
to the quantity of goofs that the undertaking could observer in the proper way of time.
3.5 Design of the Research
Contention from the investigations of Magilvy and Thomas (2009), variety in nature
and congruity can be seen because of utilization of plans of researchs by the specialists.
Reliance of the research of exploratory nature exists in the arrangement of speculative nature
that exists inside the investigation and its confirmation and explanation. The issues of the
research and the verifications those are unmistakable for the found issues assumes the job of
leader for the assurance of the strategy that will be utilized for the investigation and sets up
the comparability of the framework of the investigation. Featuring of the verification for the
relationship that are conspicuous are being finished by the research of exploratory nature and
the equivalent being done over the substances those are covered up and acts as an affecting
variable for the event or condition. The establishment of the connection between the final
products and conditions is being focused on by the useful research that is being conveyed for
the venture. The course to the researcher is accommodated the hypothesis test by the

21
THE ENTREPRENEURIAL ORIENTATION OF Z GENERATION ON NEW BUSINESS
VENTURE
exploratory plans and furthermore to deduce the circumstance that will be completely
founded on the data from the perception (Popping, 2012). There is an arrangement structure
for the research that is known as undeniable arrangement and it makes the researcher to
create a depiction and portrayal of the event of the test. The genuine conditions are being
fathomed by the researcher with the assistance of individuals' responses and technique of
audit.
3.5.1 Descriptive Design and its justification
New type of learning and information could be induced by the researcher which is
empowered by an unmistakable laying out of the task and the whole undertaking is being
directed by the help of research. The scientist likewise gets supported by this plan so as to
make a portrayal of the event and furthermore makes the specialist wonder about the
happenings inside the estimation of the investigation. This structure approach makes the
authority to relate the elements those were under the research and moreover the subject of the
investigation is furnished with an explanation. The quantitative technique just as the
emotional technique are brought under the procedure of combination by the expert with the
assistance of clear methodology. The utilization of this methodology that is mixed between
the two research strategies is done in regard to the utilization of other two systems together
named as inductive and deductive methodologies (Nie, Lian and Huang 2012). The procedure
that is utilized for the exploration accomplishes endorsement in a cross insightful technique
for the data that has been accumulated for the research and clarity of the issues of the
research and notwithstanding it, the issues that has been taken under idea. Such
methodologies by the scientist for the research makes the analyst to deliver an exact and
outlined presentation and the issues of the research could be grasped in a superior way.

22
THE ENTREPRENEURIAL ORIENTATION OF Z GENERATION ON NEW BUSINESS
VENTURE
3.6 Methods for the collection of the data
The accumulation of information for the research assumes an important job during the
time spent investigation. Saunders et al. (2009), recommended that when the amassing of
information is satisfactory then the administration of the research and the extra period that the
end is involved with turns out to be better.
Quantitative Data Collection – A sample size of 50 representatives has been
considered for the accumulation of quantitative information and Likert scale response, which
is close-finished, gave the help to the test. For the gathering of the information, quantitative
in nature, for the exploration online reviews were utilized.
As the Likert scale the audit overviews were made. The assessments of the responses
that are the primary segments of the scale are – Strongly Agree, Agree, Neutral, Disagree and
Strongly Disagree. The social events of the laborers' responses were finished by taking help
of the nearby finished study with hypothesis data's true objectives and the inputs specifically
were researched what's more. In the middle of the procedure of the study headway, the
regulation of missteps and completing of responses of inclination happens.
3.7 Analysis of the data
The essential errand that is being considered is the research of the data and the
analysed data interpretation gets impacted by the risk that is being made by the mix-ups and
likewise the end gets affected by the equivalent.
Research of the quantitative information: The help of the Likert scale response makes
the scientist to give responses specifically of the audits given by the example populace. There
were discoveries of unique outcomes, dissipated in nature, and they were changed over into
repeat of the response. The rate of such repeats makes the researcher ready to make diagrams
on it to depict the adjustment in rates graphically. The data that has been addressed in a

23
THE ENTREPRENEURIAL ORIENTATION OF Z GENERATION ON NEW BUSINESS
VENTURE
course of action of incomprehensible way makes the researcher to condense and accomplish
the perspective on induction (Salkind, 2010).
3.8 Sampling
The procedures that the scientist utilized for the review can be of probability or non-
probability nature. The administration of both probability and non-probability analysing is
being finished by the investigation.
Basic Random Sampling Technique – The help of subjective arrangement of examining,
which is clear in nature has been mulled over for the choice of the example size of 10 diaries.
This technique is utilized for the topping off of the aggregation of the quantitative data. The
inward surveys has been amassed utilizing the probability test. For the research of the data of
quantitative nature the information that has been gathered are from the representatives by
utilizing the alternative based close-finished review poll (Saunders et al. 2009).
3.9 Ethical Consideration
In the middle of this research the thought of Data Protection Act 1998 has been done
and the declination of the encroachment is additionally done. Guaranteeing and cleaning of
the bearing and good models is finished. The estimations of the example populace is being
overseen by the specialist and verified. The survey is made by maintaining a strategic
distance from the inquiries that could hurt a specific from the example populace. The whole
investigation that has been directed by the analyst is done only and every one of the
informations that has been gathered are professed to be valid and no impersonation and extra
assembling of information is done in the whole venture. Every one of the sources that has
been alluded to lead the review are additionally professed to be genuine and the ultimate
objectives and the documentation of the undertaking is likewise done by warding off
impersonation of sources from the whole hover of the investigation. The responses that had

24
THE ENTREPRENEURIAL ORIENTATION OF Z GENERATION ON NEW BUSINESS
VENTURE
no proof to demonstrate are discarded from the outcomes and tendency proposals are
solidified in the whole work for the research. The true blue for the social occasion of the data
and their research and reasoning is given by the analyst and it has been said that the majority
of the research results and determinations or conclusions are simply noteworthy in regard of
the basic data that has been collected. Changes in the strategies for control line and out of line
are avoided the undertaking. The example populace that were made to experience the study
poll are being kept out of any concealment or headings and the likeness of usefulness of the
study is kept up all through the exploration and the people took an interest in the overview.
The consummation of the overview was finished with the part's resilience and dynamic help.
For the research to stay confirmed evasion of practices of deceitful nature is done and the
credibility of the exploration is ensured (Salkind, 2010).
Theoretical Approaches
So as to increase profound knowledge into the subtleties of the chose point,
satisfactory measure of auxiliary sources will be chosen and fundamentally checked on. The
writing audit area of the exploration paper will include basic investigation of these chose s,
diary papers, inquire about papers, sites, digital books, PDFs and so forth that hold important
data of the research theme (Desai and Lele, 2017). The primary point will be to comprehend
the related hypothesis, ideas, thoughts and conclusions in an exhaustive way alongside
gathering the valuable information and data officially existing from past explores in this
theme.
Timeline
Task Name Duration Start Finish
The Entrepreneurial Orientation of Z
Generation on New Business Venture 60 days Wed 8/1/19 Tue 10/23/19
Selection of the Topic 5 days Fri 6/29/19 Thu 7/5/19
Collection of Data from secondary sources 7 days Fri 7/6/19 Mon 7/16/19
Preparing the layout 8 days Sun 7/15/19 Tue 7/24/19

25
THE ENTREPRENEURIAL ORIENTATION OF Z GENERATION ON NEW BUSINESS
VENTURE
Review of Literature 5 days Wed 7/25/19 Tue 7/31/19
Developing plan for the research 8 days Wed 8/1/19 Fri 8/10/19
Selecting appropriate techniques for research 24 days Sat 8/11/19 Wed 9/12/19
Collection of Secondary data 14 days Thu 8/30/19 Tue 9/19/19
Data Analysis & Interpretation 10 days Wed 9/19/19 Tue 10/2/19
Findings and Discussion 15 days Wed 10/3/19 Tue 10/23/19
Conclusion to the study 2 days Wed 10/3/19 Thu 10/4/19
Preparing Rough Draft 6 days Fri 10/5/19 Fri 10/12/19
Completion of Final Work 7 days Mon 10/15/19 Tue 10/23/19

26
THE ENTREPRENEURIAL ORIENTATION OF Z GENERATION ON NEW BUSINESS
VENTURE
Chapter 4: Data findings and Analysis
4.1 Quantitative Analysis
Question 1: Please specify your gender
Option Responses Responses % Total Respondent
Male 25 50 % 50
Female 25 50 % 50
Figure 4.1.1: Please specify your gender
Analysis: As per the graph and table, 50 % of the participants have been male and 50 % are
female. Therefore, there has been same number of male and female employees in the
company.
Question 2: What is your age?
Option Responses Responses % Total Respondent
Below 20 years 5 10 % 50
21-30 years 19 38 % 50
31-40 years 10 20 % 50
41-50 years 10 20 % 50

27
THE ENTREPRENEURIAL ORIENTATION OF Z GENERATION ON NEW BUSINESS
VENTURE
Above 51 years 6 12 % 50
Figure 4.1.2: What is your age?
Analysis: It has been discovered that there is an immense significance of age Z which is to be
featured according to the security is considered. It has been shown that about 80% of the
considerable number of individuals from the age Z is expecting for working a lot harder other
than every one of the ages which are more seasoned than them fundamentally for having a
way of calling which will be absolutely fruitful. Further, every one of the conditions which
incorporate both the monetary and the social ones are seen to grow up with the affected gen Z
as it has been accounted for being significantly more reasonable according to every one of the
requests just as every one of the desires are considered at a specific work environment. Along
these lines every one of the desires for age Z has been recognized with respect to the life of
an expert and the working environment.
Question 3: How many years you have been working in the company?
Option Responses Responses % Total Respondent
0-2 years 1 2 % 50
3-5 years 17 34 % 50

28
THE ENTREPRENEURIAL ORIENTATION OF Z GENERATION ON NEW BUSINESS
VENTURE
6-8 years 14 28 % 50
9-11 years 10 20 % 50
Above 12 years 8 16 % 50
Figure 4.1.3: How many years you have been working in the company?
Analysis: Further, if the improvement of the expert life is considered, all the individual
having a place with the gen Z will be profoundly tending towards esteeming more the high
significance of all the delicate abilities in the specific impediment of all the hard which might
be particularly astounding. This is on the grounds that it has been seen that every one of the
individuals that every one of the individuals having a place with this age tends for not having
delicate abilities since they generally start their life of calling. Further, it tends to be said that
all the holding representatives of gen Z for various years might be extremely an intense issue
for settling and all the individual inside this specific age can turn out to be exceedingly
faithful to their specific business if the association apparently is putting forth them with the
chance of developing and for encountering full new things and furthermore for accomplishing
all the main position. Truth be told, it tends to be said that every one of the open doors for the
headway are viewed as the most significant factor when all the various individuals having a
place with the gen Z will choose a vocation which will be thoroughly full time and this will
be especially clarifying the principle explanation behind wanting to work in every one of the

29
THE ENTREPRENEURIAL ORIENTATION OF Z GENERATION ON NEW BUSINESS
VENTURE
organizations which are for the most part moderate sized or likewise for every one of the
enterprises which are global.
Question 4: Which social media platform you have been using?
Option Responses Responses % Total Respondent
Instagram 2 4 % 50
Facebook 22 44 % 50
Pinterest 10 20 % 50
YouTube 8 16 % 50
Twitter 8 16 % 50
Figure 4.1.4: Which social media platform you have been using?
Analysis: The action on the internet based life supposedly is contrarily affecting all the age
Z's composition abilities since they are profoundly observed to require top to bottom
preparing on the improvement of formal aptitudes of sharing data. Notwithstanding, a general
acknowledged idea is that the age Z can be coordinated all around effectively in all
associations by the improvement of a few projects of mentorship by the utilization of ages
which are additionally experienced and this specific thought supposedly is being proposed
since all the recent college grads are believed to have entered the market of work basically to
offer help to their particular relationship identified with work with all the Baby-Boomers.
There is an immense requirement for coaching the age Z especially at the work environment

30
THE ENTREPRENEURIAL ORIENTATION OF Z GENERATION ON NEW BUSINESS
VENTURE
since every one of the individuals from this particular age will be firmly requiring to be
educated continually just as requiring a specific criticism upon the action (Berkup, 2014).
When contrasted with all the twenty to thirty year olds, gen Z for the most part tends not for
opposing every one of the connections inside experts as it has been seen that every one of the
agents have discovered an incredible requirement for the human connection. This really
implies gen Z can work for each one of the individuals who are profoundly predominant
having with the capacity of figuring out how to build up an a lot more grounded relationship
of working with the majority of their subordinates. A thought can likewise be brought into the
light which is only the turnaround tutoring which is fundamentally a program which can
without much of a stretch give assistance to every one of the representatives having a place
with any age for holding, and all the lesser workers can likewise have the option to share their
individual information just as abilities towards every one of the workers who are senior.
According to the current states of the work environment is considered, when decent variety is
really the principle trademark, the invert checking can likewise turn into a solid instrument
for increasing the representative commitment from a wide range of ages and the last outcome
will be that the presentation of the association will be profoundly upgraded.
Question 5: Have you ever posted a video to a media sharing site like YouTube?
Option Responses Responses % Total Respondent
Yes 11 22 % 50
No 39 78 % 50

31
THE ENTREPRENEURIAL ORIENTATION OF Z GENERATION ON NEW BUSINESS
VENTURE
Figure 4.1.5: Have you ever posted a video to a media sharing site like YouTube?
Analysis: Aside from the uses of electronic gadgets the quick development of the usage of
web organize additionally holds huge obligation towards the development of the Z Gen
business adventure. Considering the business advance which has been recognized in the
previous years it tends to be expressed that the fuse of development advances into the
hierarchical tasks. While investigating the endeavours in business and associations it has been
seen that because of the fuse of the development operational techniques different noteworthy
perspectives has been expanded which incorporates the correspondence, showcasing just as
the money related development. Alongside the referenced perspectives it has likewise
improved their administration quality by causing it more to modify for the clients and since it
holds powerful correspondence conventions it additionally encourages the utilizes to keep up
the work balance among themselves.
Question 6: Are you familiar with the progress of your company?
Option Responses Responses % Total Respondent
Yes 22 44 % 50
No 28 56 % 50

32
THE ENTREPRENEURIAL ORIENTATION OF Z GENERATION ON NEW BUSINESS
VENTURE
Figure 4.1.6: Are you familiar with the progress of your company?
Analysis: The key reason behind the research on the Z age business in the work environment
is to adequately talk about the potential advantages and the preferences which has been
tended to because of the fuse of the endeavor direction of the Z age in the individual
workplace. Pursued by these angles this paper has fundamentally centered around the uses of
the Z age organizations just as it has additionally explained the impact of Z gen by
contrasting it and the different past ages. Considering the above viewpoints a detail research
on ages of the cutting edge world it has been recognized that there are five most noteworthy
ages present in the advanced world which incorporates the Silent Generation which has
begun from the year 1928 to 1944, next the Baby Boomer Generation which has begun from
the year 1945 to 1965, from the year 1965 to the year 1979 the age X has occurred just as the
Y age has begun from the 1980 to the 1995 lastly the Z age has begun its voyage after the
year 1995 till now. Studies has additionally referenced that in the Silent Generation the work
process pursued by complying with the more recognizable specialist as it depended on the
top-down methodology. Pursued by this the cutting edge named as the Baby Boomer age
which as principally will in general be obsessive workers as it was distinguished that this age
of big business activities chiefly puts stock in the extreme diligent work and commitment.
Question 7: I consider myself to be a social activist
Option Responses Responses % Total Respondent

33
THE ENTREPRENEURIAL ORIENTATION OF Z GENERATION ON NEW BUSINESS
VENTURE
Strongly agree 3 6 % 50
Agree 23 46 % 50
Neutral 7 14 % 50
Strongly disagree 9 18 % 50
Disagree 8 16 % 50
Figure: 4.1.7: I consider myself to be a social activist
Analysis: The basic role of the investigation is to comprehend the connection of Gen Z with
business enterprise. As indicated by a few researches led in the ongoing past, Gen Z
teenagers will in general become progressively centred on cash sparing, being sober minded,
are portable locals and eager clients of web-based social networking. Sadly, these Gen Z
adolescents are growing up at the season of subsidence, which possibly prompts receive an
innovative mentality. Normally, this age of youth experiences retreat and understudy credit
emergency, which causes them to pick strange vocation ways. The investigation plans to
disclose the central point that goes about as the main thrusts for Gen Z youngsters to progress
toward becoming business people. On different words, the research is directed so as to
contemplate the innovative direction (EO) of this most current gathering of workforce in new
business adventures. They have been favouring workplace for learning polished methodology

34
THE ENTREPRENEURIAL ORIENTATION OF Z GENERATION ON NEW BUSINESS
VENTURE
advancement openings that may help in starting new business adventures. Work spot has
been empowering enterprising aptitudes and information that prompted innovative
organizations. They have been inclining toward work environments to alter themselves as per
backing given by their seniors at working environment. They have been practical about their
work and desire and idealistic later on. According to the discoveries, Generation Z has been
fretful, need in aspiration and have high reliance on innovation. Age Z are increasingly
worried about a few ecological issues including water deficiencies. This has been indicating
high awareness of other's expectations towards common assets. Innovation has been a
significant piece of their personality and they are well informed individuals. This exploration
will concentrate on the translation of Generation Z on new pursuit in the market.
Question 8: If you could use only one of the following social networking services, which
would you use?
Option Responses Responses % Total Respondent
Instagram 10 20 % 50
Facebook 24 48 % 50
WhatsApp 7 14 % 50
Google+ 3 6 % 50
Reddit 6 12 % 50

35
THE ENTREPRENEURIAL ORIENTATION OF Z GENERATION ON NEW BUSINESS
VENTURE
Figure 4.1.8: If you could use only one of the following social networking services, which
would you use?
Analysis: The most current gathering of workforce loaded up with Gen Z entering the
associations are bound to guide the business adventures by showing innovative conduct.
Notwithstanding that, these individuals are beginning new business adventures concentrating
a lot on seeking after enterprise. Truth be told, Ensari (2017) has recommended that the Z age
is ready to be the most innovative age in the history. The 'Z Generation' or all the more
famously known as 'Age Z', alludes to the most up to date age conceived between the years
1995 to 2015. Generation Z is the age after Millennial with individuals matured from 2 to 24
years. The age Z is regularly the most current access to the advanced workforce. Then again,
EO or Entrepreneurial Orientation, at first characterized by Miller, catches the administrative
methods of reasoning, procedure making rehearses, proficient business practices, and item
advertise development just as grandstands the capacity to wind up imaginative and proactive.

36
THE ENTREPRENEURIAL ORIENTATION OF Z GENERATION ON NEW BUSINESS
VENTURE
Chapter 5: Conclusion and Recommendations
5.1 Conclusion
As indicated by various looks into directed in the ongoing years, the Gen Z is
progressively disposed towards seeking after business enterprise. This age has been seeing
upgraded utilization of innovation in the market. There have been different cell phones,
broadband web access at home which have been helping Generation Z understudies to
accumulate more information and data in their age. Web access has helped in giving
information and learning a tick. According to the Institute of Emerging Issues (2012), the
Generation Z has been the most ethnically assorted and innovatively solid age. This age has a
casual and individual method for long range informal communication in their lives. Age Z
has been reliable and innovative and less inspired by Generation Y. There are various
variables that are altogether contributing towards creating and engaging a pioneering outlook
among the Gen Z adolescents. The present research plans to explore the different elements
and angles that are conceivably contributing towards the innovative Gen Z teenagers.
Notwithstanding that, the investigation will likewise think about the degree of enterprising
mentality that this Gen Z has as far as executing new or existing business adventures.
Generation Z has been centering in working morals and disregarding them could result to
disappointment among various people, lessen in efficiency and need in worker commitment.
They have been hoping to get educated and permitted to reaction and get recognized. The
potential benefit of examining the enterprising direction of Gen Z in the working
environment and in new business adventures is exceptionally gainful for the organizations
who works with the Gen Z. notwithstanding that, the present business market is centred on a
customer base where most of the populace has a place with Gen Z. In this way, it is
fundamentally vital to comprehend the pioneering conduct of the Gen Z youngsters in the
working environment, as it exceptionally drives a nations financial and financial positions.

37
THE ENTREPRENEURIAL ORIENTATION OF Z GENERATION ON NEW BUSINESS
VENTURE
Additionally, this investigation will likewise help in increasing valuable learning to help the
business firms in structure systems to use the immense Gen Z gifts.
The potential benefit of examining the pioneering direction of Gen Z in the work
environment and in new business adventures is exceedingly valuable for the organizations
who works with the Gen Z. notwithstanding that, the present business market is centered
around a customer base where most of the populace has a place with Gen Z. Along these
lines, it is essentially urgent to comprehend the innovative conduct of the Gen Z adolescents
in the working environment, as it profoundly drives a nations monetary and financial
positions. Additionally, this investigation will likewise help in increasing valuable
information to help the business firms in structure procedures to use the tremendous Gen Z
gifts. It has been seen that a few creators have straightforwardly expressed that the age Z is
not normal for some other sort of age which has been ever observed previously and it is
completely a genuine worldwide age which will most likely decide the biggest move of age
which any work environment will ever observe previously. It has additionally been conceded
that the gen Z has had the option to share a progression of an enormous number of qualities
with that of the age of Y and this is really identified with their ability of adjusting to the
world comprehensively and for utilizing all the full new innovations. An incredible
consideration has been drawn upon the specific actuality that the gen Z will be bringing
something full new legitimately in the details of a few desires for their individual expert lives.
On the off chance that a correlation is done preceding the age Y which have with the ability
of performing multiple tasks has just been recognized, at that point it can likewise be said that
the gen Z has an a lot greater capacity of taking a shot at different undertakings at the
comparative time. Be that as it may, it must be considered that gen Z is significantly more
gainful when contrasted with the gen Y. This ability is straightforwardly identified with their
more extensive access to colossal data just as interpersonal organizations from any more

38
THE ENTREPRENEURIAL ORIENTATION OF Z GENERATION ON NEW BUSINESS
VENTURE
established age, gen Z have with a lot more prominent capacity of preparing an enormous
measure of data. Besides, it has been discovered that all individual who are predominantly
having a place with the age Z are immensely self-assured and are believed to have a sort of
hopeful view on their individual future existence of calling and exceptionally will in general
have various activities of a business visionary as it has been seen that they are especially
inventive and imaginative too. One all the more particularly fundamental trademark is really
the essential actuality that separated from being connected always on the web-based social
networking, the gen Z for the most part appear to be negligibly associated with all the
community commitment when contrasted with all the prior ages. It has been as of now
demonstrated that the gen Z is inclining toward an autonomous work and exceedingly tends
for being hesitant for straightforwardly including in the collaboration. This specific truth can
be effectively dictated by the affinity of age Z for sharing data in a domain which will be
virtual by using a specific language which is condensed which straightforwardly influences
their specific tuning in and a few abilities which are absolutely relational.
5.2 Recommendations
Alongside that while research the working procedure of X age it has been seen that
contrasting and the past ages this age holds huge development towards keeping up the parity
in the work environment by making the utilizes OK with one another just as with the higher
specialists. Pursued by the above age in the Y age it has been seen that the essential endeavor
activities are basically founded on the productivity just as the use of the development
innovations. After effectively researching the above ages it has been seen that there are
numerous distinctions present in the endeavor direction as in the Z age the authoritative tasks
are for the most part performed by the cell phones just as it works with keeping up the
correspondence and dependent on the moral contemplations also. Alongside the above
articulation studies has referenced that the business adventure of Z Gen is on a very basic

39
THE ENTREPRENEURIAL ORIENTATION OF Z GENERATION ON NEW BUSINESS
VENTURE
level dependent on the digitization procedure, which has been started generally in the middle
of the time term of 1990 to 2000 as in the middle of this time interim a standout amongst the
most noteworthy changes has been seen since, web just as the usage of advanced cells and
PCs were exceptionally well known.

40
THE ENTREPRENEURIAL ORIENTATION OF Z GENERATION ON NEW BUSINESS
VENTURE
References
Agner, L.T.W., Soares, I.W., Stadzisz, P.C. and SimãO, J.M., 2013. A Brazilian survey on
UML and model-driven practices for embedded software development. Journal of Systems
and Software, 86(4), pp.997-1005.
Al-Asfour, A. and Lettau, L., 2014. Strategies for leadership styles for multi-generational
workforce. Journal of Leadership, Accountability and Ethics, 11(2), p.58.
Alexander, E.K., Kennedy, G.C., Baloch, Z.W., Cibas, E.S., Chudova, D., Diggans, J.,
Friedman, L., Kloos, R.T., LiVolsi, V.A., Mandel, S.J. and Raab, S.S., 2012. Preoperative
diagnosis of benign thyroid nodules with indeterminate cytology. New England Journal of
Medicine, 367(8), pp.705-715.
Allal-Chérif, O., 2014. Using serious games to Recruit, integrate and train your employees:
an exploratory study of practices. European Scientific Journal, ESJ, 10(10).
Anderson, H.J., Baur, J.E., Griffith, J.A. and Buckley, M.R., 2017. What works for you may
not work for (Gen) Me: Limitations of present leadership theories for the new
generation. The Leadership Quarterly, 28(1), pp.245-260.
Bejtkovský, J., 2016. The employees of baby boomers generation, generation X, generation Y
and generation Z in selected Czech corporations as conceivers of development and
competitiveness in their corporation. Journal of Competitiveness.
Bencsik, A., Horváth-Csikós, G. and Juhász, T., 2016. Y and Z Generations at
Workplaces. Journal of Competitiveness, 8(3).
Brown, E.A., Thomas, N.J. and Bosselman, R.H., 2015. Are they leaving or staying: A
qualitative analysis of turnover issues for Generation Y hospitality employees with a
hospitality education. International Journal of Hospitality Management, 46, pp.130-137.
Canaan Messarra, L., Karkoulian, S. and El-Kassar, A.N., 2016. Conflict resolution styles
and personality: The moderating effect of generation X and Y in a non-Western

41
THE ENTREPRENEURIAL ORIENTATION OF Z GENERATION ON NEW BUSINESS
VENTURE
context. International Journal of Productivity and Performance Management, 65(6), pp.792-
810.
Chan, Z.C., Tam, W.S., Lung, M.K., Wong, W.Y. and Chau, C.W., 2013. A systematic
literature review of nurse shortage and the intention to leave. Journal of nursing
management, 21(4), pp.605-613.
Chen, X. and Zheng, X., 2016. Influence mechanism of an employee's perceived value on
turnover intention: an empirical study taking new generation hotel employees as an
example. Tourism Tribune, 31(1), pp.81-91.
Chi, C.G., Maier, T.A. and Gursoy, D., 2013. Employees’ perceptions of younger and older
managers by generation and job category. International Journal of Hospitality
Management, 34, pp.42-50.
Cho, J., Park, D.J. and Ordonez, Z., 2013. Communication-oriented person–organization fit
as a key factor of job-seeking behaviors: Millennials' social media use and attitudes toward
organizational social media policies. Cyberpsychology, Behavior, and Social
Networking, 16(11), pp.794-799.
Claiborne, N., Auerbach, C., Lawrence, C. and Schudrich, W.Z., 2013. Organizational
change: The role of climate and job satisfaction in child welfare workers' perception of
readiness for change. Children and Youth Services Review, 35(12).
Desai, S.P. and Lele, V., 2017. Correlating internet, social networks and workplace-a case of
generation Z students. Journal of Commerce and Management Thought, 8(4), p.802.
Ensari, M.S., 2017. A study on the differences of entrepreneurship potential among
generations. Research Journal of Business and Management, 4(1), pp.52-62.
Gaál, Z., Szabó, L., Obermayer-Kovács, N. and Csepregi, A., 2015. Exploring the role of
social media in knowledge sharing. Electronic Journal of Knowledge Management, 13(3).

42
THE ENTREPRENEURIAL ORIENTATION OF Z GENERATION ON NEW BUSINESS
VENTURE
Ganli, L., Long, Y. and Ming, G., 2014. EFFECT OF HIGH PERFORMANCE WORK
SYSTEM ON ORGANIZATIONAL CITIZENSHIP BEHAVIORS FROM CHINA NEW
GENERATION EMPLOYEES. Pakistan Journal of Statistics, 30(5).
Grobelna, A. and Tokarz-Kocik, A., 2016, September. Work–life balance and its importance
for the work process in hospitality industry. A perspective of generation Y employees.
In Economic and Social Development (Book of Proceedings), 16th International Scientific
Conference on Economic and Social (p. 489).
Gursoy, D., Chi, C.G.Q. and Karadag, E., 2013. Generational differences in work values and
attitudes among frontline and service contact employees. International Journal of Hospitality
Management, 32, pp.40-48.
Igel, C. and Urquhart, V., 2012. Generation Z, meet cooperative learning: Properly
implemented cooperative learning strategies can increase student engagement and
achievement. Middle School Journal, 43(4), pp.16-21.
Jörissen, J., Priefer, C. and Bräutigam, K.R., 2015. Food waste generation at household level:
results of a survey among employees of two European research centers in Italy and
Germany. Sustainability, 7(3), pp.2695-2715.
Juriševič Brčić, Ž. and Mihelič, K.K., 2015. Knowledge sharing between different
generations of employees: an example from Slovenia. Economic research-Ekonomska
istraživanja, 28(1), pp.853-867.
Lakshmi, P.A., Jampala, R.C. and Dokk, S.R., 2013. Issues and challenges in managing
generation y employees. Pragyaan: Journal of Management, 11(1), pp.8-17.
Ma, J., Hu, Z. and Gocłowska, M.A., 2016. Cultural orientation in China: Differences across
five generations of employees. Social Behavior and Personality: an international
journal, 44(4), pp.529-540.

43
THE ENTREPRENEURIAL ORIENTATION OF Z GENERATION ON NEW BUSINESS
VENTURE
Mohsen, M.A.M.S., 2016. Committed generations: a case study on generations X and Y
employees in Saudi hotels. Anatolia, 27(4), pp.456-467.
Nie, T., Lian, Z. and Huang, H., 2012. Career exploration and fit perception of Chinese new
generation employees: Moderating by work values. Nankai Business Review
International, 3(4), pp.354-375.
Ozkan, M. and Solmaz, B., 2015. The changing face of the employees–generation Z and their
perceptions of work (a study applied to university students). Procedia Economics and
Finance, 26, pp.476-483.
Papulová, Z. and Papula, J., 2015. Entrepreneurship in the Eyes of the Young
Generation. Procedia Economics and Finance, 34, pp.514-520.
Power, J.L., Brotheridge, C.M., Blenkinsopp, J., Bowes-Sperry, L., Bozionelos, N., Buzády,
Z., Chuang, A., Drnevich, D., Garzon-Vico, A., Leighton, C. and Madero, S.M., 2013.
Acceptability of workplace bullying: A comparative study on six continents. Journal of
Business Research, 66(3), pp.374-380.
Priporas, C.V., Stylos, N. and Fotiadis, A.K., 2017. Generation Z consumers' expectations of
interactions in smart retailing: A future agenda. Computers in Human Behavior, 77, pp.374-
381.
Qunyan, X.Y.Z., 2013. Influence of Employee Participation on New Generation Employees’
Satisfaction [J]. Chinese Journal of Management, 8.
Ren, S., Xie, Y., Zhu, Y. and Warner, M., 2018. New generation employees’ preferences
towards leadership style in China. Asia Pacific Business Review, 24(4), pp.437-458.
Seemiller, C. and Grace, M., 2016. Generation Z goes to college. John Wiley & Sons.
Seemiller, C. and Grace, M., 2017. Generation Z: Educating and engaging the next
generation of students. About Campus, 22(3), pp.21-26.

44
THE ENTREPRENEURIAL ORIENTATION OF Z GENERATION ON NEW BUSINESS
VENTURE
Shu, Y., Wu, X., Tong, X., Wang, X., Chang, Z., Mao, Y., Chen, X., Sun, J., Wang, Z.,
Hong, Z. and Zhu, L., 2017. Circulating tumor DNA mutation profiling by targeted next
generation sequencing provides guidance for personalized treatments in multiple cancer
types. Scientific reports, 7(1), p.583.
Silva, N.D. and Oldham, G.R., 2012. Adopting Employees' Ideas: Moderators of the Idea
Generation–Idea Implementation Link. Creativity Research Journal, 24(2-3), pp.134-145.
Singh, A.P. and Dangmei, J., 2016. Understanding the Generation Z, the future
workforce. South-Asian Journal of Multidisciplinary Studies, 3(3), pp.1-5.
Soieb, A.Z.M., Othman, J. and D'Silva, J.L., 2013. The effects of perceived leadership styles
and organizational citizenship behaviour on employee engagement: The mediating role of
conflict management. International Journal of Business and Management, 8(8), p.91.
Wang, M.L., Rule, S., Martin, P., Goy, A., Auer, R., Kahl, B.S., Jurczak, W., Advani, R.H.,
Romaguera, J.E., Williams, M.E. and Barrientos, J.C., 2013. Targeting BTK with ibrutinib in
relapsed or refractory mantle-cell lymphoma. New England Journal of Medicine, 369(6),
pp.507-516.
Westerman, J.W., Bergman, J.Z., Bergman, S.M. and Daly, J.P., 2012. Are universities
creating millennial narcissistic employees? An empirical examination of narcissism in
business students and its implications. Journal of Management Education, 36(1), pp.5-32.
Wiedmer, T., 2015. Generations do differ: Best practices in leading traditionalists, boomers,
and generations X, Y, and Z. Delta Kappa Gamma Bulletin, 82(1), p.51.
Williams, A., 2015. Move over, millennials, here comes Generation Z. The New York
Times, 19.
Wong, I.A., Wan, Y.K.P. and Gao, J.H., 2017. How to attract and retain Generation Y
employees? An exploration of career choice and the meaning of work. Tourism Management
Perspectives, 23, pp.140-150.

45
THE ENTREPRENEURIAL ORIENTATION OF Z GENERATION ON NEW BUSINESS
VENTURE
Zhang, T. and Acs, Z., 2019. Does Generation Matter to Entrepreneurship? Four Generations
of Entrepreneurs. Southern Economic Journal.
Zhao, Z.Y., Chen, Y.L. and Chang, R.D., 2016. How to stimulate renewable energy power
generation effectively?–China's incentive approaches and lessons. Renewable energy, 92,
pp.147-156.