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University of Queensland
Consumer Behaviour (MKTG2501)
Added on 2020-03-01
This study will focus on the ethical purchase behaviour of consumers while purchasing fashionable garments. The influence of the ethical factors on the fashion industry would also be discussed in this study. This current research study has presented extensive knowledge regarding the ethical consumption of fashion garments. It includes - making purchase decisions, ethical concerns in the fashion industry and how the quality and satisfaction of products influence on intentions of consumers.
University of Queensland
Consumer Behaviour (MKTG2501)
Added on 2020-03-01
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