Pull & Push Strategy of Supply Chain Management Doc

   

Added on  2020-01-28

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The Evaluation of Pull + Push strategy (Its the hybrid) of supplychain management within Asian Gold Jewellery Industry
Pull & Push Strategy of Supply Chain Management Doc_1
Table of ContentsINTRODUCTION................................................................................................................................3SIGNIFICANCE OF RESEARCH .....................................................................................................3RESEARCH LITERATURE REVIEW AND BACKGROUND.........................................................3RESEARCH AIMS AND OBJECTIVES............................................................................................4RESEARCH METHODOLOGY.........................................................................................................4GANTT CHART..................................................................................................................................6CONCLUSION....................................................................................................................................6DISSERATATION STRUCTURE ......................................................................................................7REFERENCES.....................................................................................................................................9
Pull & Push Strategy of Supply Chain Management Doc_2
Title "The evaluation of Pull+push strategy (*its the hybrid*) of supply chain management with in Asian Gold jewellery industry"INTRODUCTIONHybrid strategy combines both push abd pull strategy and thus produces innovative productsthat would enhances market share of firm. Push strategy assesses that it helps firm to involvedifferent products directly to the customers and ensures that individual is aware of the brandavailable in market. While, pull strategy involves individal and encourages them to seek out thebrand effectively within market (Min and Kim, 2012). It can be stated that over the last few years,businesses operating in Asian Gold Jewellery industry has started making use of push and pullstrategy of supply chain to a great extent. Furthermore the strategy is mainly used with an objectiveto maintain appropriate demand of products and services in the marketplace. The present researchreport will lay emphasis on what kind of impact does push and pull strategy will have on businessesoperating in the Asian Gold Jewellery industry. It can be considered that hybrid strategy aims to undertake effective business practices inrelation to supply chain management so that appropriate outcomes can be carried out in relation tosupply chain management within Asian Gold Jewelery market. Hence, it is essential for firm tointroduce its effectiveness in terms of impropving business performance and thus carry out effectiveactions in relation to undertake both push and pull strategy and thus overcome the effectiveness sothat success can be carried out. Supply chain management is considered as an crucial aspect andthus proposes business to undertake effective practices and thus comply with proper pull + pushstrategy in regard to identify the demand of product in market. SIGNIFICANCE OF RESEARCH Here, the main significance of the study is to identify the push and pull strategy of supplychain management within Asian Gold Jewelery. Thus, it is significant for te research to invetigatethe different strategic approaches which are useful and thus undertake hybrid strategy in regard toassess the impact of the same upon Asian Gold Jewellery industry. The present study possesseffective significance in regard to improve the business performance in Asian Gold market. Thus, itcan be evaluated that there are appropriate outcomes that aims to identify the business results andthus affect the future of the industry. Thus, adopting effective hybrid strategy aims to implementappropriate outcomes so that best results can be attained. Such strategy is considered as an effectivetactic and thus it aims to improve financial performance in market. Therefore, implementingappropriate financial transactions would result firm to enhance its business operations in Asianmarket. Push strategy is a promotional strategy that involves taking the product directly to thecustomer through several means and in this situation, customer is aware about the brand of theproduct at the time of purchasing. Here in this strategy, trade show promotions are developed for the
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