Existing Marketing Issues in the Australian Housing Market

Running head: THE EXISTING MARKETING ISSUES IN THE AUSTRALIAN
HOUSING MARKET
THE EXISTING MARKETING ISSUES IN THE AUSTRALIAN HOUSING MARKET
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THE EXISTING MARKETING ISSUES IN THE AUSTRALIAN HOUSING
MARKET
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Executive Summary
This paper aims to present an overview of the property market structure of the
Australian economy. It makes a comparison between the past and future trends of
the fluctuating rates of property in the country. The paper tries to evaluate the nature
and characteristics of the Australian real-estate marketplace. This report explains the
contribution of the market in the national income and growth of the economy. This
paper elaborates the different factors responsible for the skyrocketing prices of the
residential market. The paper tries to examine the demand and supply of the houses
in the market. It also presents graphical illustrations for depicting the price trends,
affordability and demand, and supply of houses. Additionally, it includes the impact
of a cut in interest rates on the market status of the concerned market.

THE EXISTING MARKETING ISSUES IN THE AUSTRALIAN HOUSING
MARKET
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Table of Contents
Introduction...................................................................................................................3
The overall picture of the Australian property market..................................................3
Structure of the Australian real-estate marketplace.................................................4
Impacts of the changing market scenario of the real estate market of Australia.........5
Conclusion....................................................................................................................9
References.................................................................................................................11

THE EXISTING MARKETING ISSUES IN THE AUSTRALIAN HOUSING
MARKET
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Introduction
Since ancient times, physical assets are a symbol of status and power for
human beings in society. Even in this era of modernization, individuals rely on
property and tangible assets for showing off their wealth and dominance in the
community. The marketplace for property deals in buying and selling of land,
construction buildings, houses, commercial places, and rental apartments. However,
other than macroeconomic factors, the demand and supply of property depend on
the location, buyers’ preferences, geographical and political factors. The economic
growth and the national income of a country largely depend on a regulated,
structured and wealthy property market (Gurran and Ruming 2016).
The property market in Australia is known to be a housing market bubble.
Over the decade, it has been analyzed that this particular market is subject to a wide
range of variation in housing rates. Business analysts consider the prosperous
growth rate of Australia is the intended reason behind the fluctuating prices of the
market. On the other hand, several industrialists blame the constricting policies of
the government has led to this variation in market rate (Poon and Brownlow 2014).
This market adds a majority portion of finances to the national income of the
Australian economy. However, as per the recent trends, there is a drop in the prices
of residential and commercial buildings (businessnewsaus.com.au 2019).
This report elaborates about the previous and current market standards of the
property in Australia. This paper will analyze the structure and the impact of
government regulations on the market. In addition to this, it will attempt to evaluate
the linkage between property market growth and the welfare of the economy.
The overall picture of the Australian property market
Property ownership is a medium of long-term support and future security for
an individual. The real estate market of Australia is a housing bubble for its
continuous fluctuating prices. The ever-increasing price is a function of the high
growth rate, restrictive policies of the government on land use and the increasing
pressure of the population (businessinsider.com.au 2017). Apart from this, the
increasing immigration from abroad for educational and work pressurizes the prices
to surge. Whereas, the weak growth of the Australian economy has induced a
downward movement in housing prices. The metro cities like Sydney, Melbourne,