The first and primary competitor of MySpace

RUNNING HEAD: MANAGEMENT 0
Digital business April 7
2020

MANAGEMENT 1
Introduction
Digital transformation drastically changes the community and social life. Trust is a challenging
spectacle in the framework of digitalization. This report will analyse why MySpace lost to
Facebook. This report will discuss two ethical principles of digital transformation. Further, this
report will analyse a digital transformation article published by Forbes insights and express two
takeaways from it.
The business that has failed
My space was initially launched as a side project. It gained one million users in just one month
of its official launch. My space was launched in 2004 and by the year 2005, it has gained twenty
million registered users. The first and primary competitor of MySpace was Facebook. My space
lost to Facebook. Few reasons behind the failure of MySpace were its poorly organized interface
with faulty technology and the application. Because of its poor performance around 50 per-cents
of the users left in 2010. Lack of loyalty to its users, lack of innovation, confusion in
understanding itself, and lack of quality control are few reasons behind MySpace failure in the
digital market. Every company needs a pre-planned digital marketing strategy to identify the
opportunities and threats of the company and develop an action plan to fight the threats. This
procedure helps the company to deliver better results to the service users. MySpace did not
develop a strategy for them and continued to deliver poor technology and faulty application. The
new emerging brand Facebook took the advantage and delivered better technology and handy
use of the application. Facebook even fixed the bugs in lesser time and that made service users
switch from MySpace to Facebook (Gehl, 2012).
Two ethical principles for digital transformation
There are many ethical principles present in the digital marketing sector. The two most
significant and essential ethical principles are planning the privacy, integrity, security and
developing and promoting trust in data consumers.